Publications

Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

January 1999
Case

Bell Atlantic and the Union City Schools (D): Results and Replication

By: Rosabeth M. Kanter and Ellen Pruyne

The last in a five-part series about Bell Atlantic Corp.'s technology-in-education partnership with the Union City, New Jersey school system. Reviews the various outcomes of the partnership called Project Explore, from the perspective of Bell Atlantic managers and... View Details

Keywords: Mobile and Wireless Technology; Strategic Planning; Change Management; Leadership Development; Outcome or Result; Horizontal Integration; Partners and Partnerships; Trends; Education; Technological Innovation; Telecommunications Industry; Education Industry; New Jersey

14 Nov 2006
First Look

First Look: November 14, 2006

source software ("OSS"). What drives companies with large, proprietary software portfolios to invest hundreds of millions of dollars in OSS? We approach this question by grouping a sample of OSS projects into clusters and... View Details

Keywords: Sean Silverthorne

28 Jan 2022
News

Helping Trapped Low-Wage Workers, Employers Struggling to Fill Spots

Marlous van Waijenburg

Marlous van Waijenburg is an Assistant Professor in the Business, Government, and International Economy Unit at Harvard Business School. She teaches in the MBA required curriculum.

Professor van Waijenburg’s main... View Details

Research Summary

Background

By: Gerald Zaltman

A major theme underlying most of Gerald Zaltman's research concerns the representation of thought. This includes how managers and customers represent their thinking to others and how they represent ideas and knowledge given to them. This theme finds expression in a... View Details

03 Apr 2015
News

How To Run A Business Without Any Bosses

09 Sep 2011
News

Business schools need to focus on students' 'doing' skills

Research Summary

Is Deposit Insurance a Good Idea, and if so, Who Should Pay for it?

Joint work with Alan Morrison, Saïd Business School, Oxford.

Deposit insurance schemes are becoming increasingly popular around the world and yet there is little understanding... View Details

William C. Vrattos

Bill Vrattos is a Senior Lecturer at the Harvard Business School, where he teaches Investment Strategies, a course on public market investing in the elective curriculum. He also co-teaches Private Equity Projects and Ecosystems, where he mentors student groups on... View Details

November 2011 (Revised August 2012)
Background Note

Customer Discovery and Validation for Entrepreneurs

By: Frank V. Cespedes, Thomas Eisenmann and Steven G. Blank

Provides practical guidelines for conducting market research to explore and validate demand for entrepreneurial offering. Explains how the research objectives of entrepreneurs might differ from those relevant to managers evaluating product or service offerings to... View Details

Keywords: Customer Value and Value Chain; Entrepreneurship

February 1990 (Revised July 1992)
Case

Whistler Corp. (A)

By: Gary P. Pisano

Describes the circumstances surrounding Whistler Corp.'s decision whether or not to continue manufacturing operations in the United States. The company had been experiencing severe problems in its domestic manufacturing operations and was thus unable to compete with... View Details

Keywords: Job Cuts and Outsourcing; Production; Problems and Challenges; Competitive Strategy; Apparel and Accessories Industry; United States

23 May 2019
News

Harvard Business School, BCG Researchers: Workers Optimistic While Business Leaders Struggle to Grasp Forces Changing the Workforce

26 Oct 2020
News

Great promise but potential for peril

September 2015 (Revised March 2016)
Case

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Shikhar Ghosh, Joseph Fuller and Michael Roberts

The case provides a vehicle for teaching about both corporate intrapreneurship and the use of lean startup methods. It tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business... View Details

Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry

01 Dec 2003
Research & Ideas

Sometimes Success Begins at Failure

to have any further potential. Once the project was sidelined, IBM decided to publish it on its AlphaWorks Web site, where outsiders could examine and download various IBM software. Soon thereafter, IBM View Details

Keywords: by Henry Chesbrough; Health; Pharmaceutical

February 2008 (Revised May 2012)
Case

The Big Easy, Not So Easy

By: Nicolas P. Retsinas, Arthur I Segel and Ben Creo

Enterprise Community Partners must determine whether to rebuild the Lafitte housing projects in hurricane-ravaged New Orleans and, if so, how to mitigate the risks. Set in January 2007, more than a year after Hurricane Katrina made landfall, the case examines how... View Details

Keywords: Natural Disasters; Housing; Projects; Risk Management; Urban Development; Reputation; New Orleans

January 2009 (Revised June 2014)
Case

CityCenter (A): Vision and Design

By: A. Eugene Kohn, John D. Macomber and Ben Creo

CityCenter is a $9 billion project for MGM MIRAGE. The project's star architects have a major disagreement about a critical design issue. Bill Smith, head of the MGM MIRAGE Design Group, must resolve this issue to the satisfaction of all the project's stakeholders.... View Details

Keywords: Buildings and Facilities; Cost vs Benefits; Design; Construction; Projects; Business and Stakeholder Relations; Conflict Management; Value Creation