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Show Results For

  • All HBS Web  (17,989)
    • People  (25)
    • News  (3,204)
    • Research  (12,468)
    • Events  (111)
    • Multimedia  (228)
  • Faculty Publications  (10,280)
← Page 31 of 17,989 Results →
  • August 2015
  • Article

Pricing and Efficiency in the Market for IP Addresses

By: Benjamin Edelman and Michael Schwarz
We consider market rules for transferring IP addresses, numeric identifiers required by all computers connected to the Internet. Transfers usefully move resources from lowest- to highest-valuation networks, but transfers tend to cause socially costly growth in the... View Details
Keywords: Externalities; Intermediaries; Market Design; Internet; Web Services Industry; Telecommunications Industry
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Edelman, Benjamin, and Michael Schwarz. "Pricing and Efficiency in the Market for IP Addresses." American Economic Journal: Microeconomics 7, no. 3 (August 2015): 1–23. (lead article.)
  • May 2009
  • Article

Skewed Bidding in Pay-per-Action Auctions for Online Advertising

By: Nikhil Agarwal, Susan Athey and David Yang
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Agarwal, Nikhil, Susan Athey, and David Yang. "Skewed Bidding in Pay-per-Action Auctions for Online Advertising." American Economic Review: Papers and Proceedings 99, no. 2 (May 2009): 441–447.
  • February 2007
  • Tutorial

Measuring Marketing Performance

By: John A. Quelch
In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
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"Measuring Marketing Performance." Harvard Business School Tutorial 507-701, February 2007.
  • 12 Mar 2008
  • Working Paper Summaries

Allocating Marketing Resources

Keywords: by Sunil Gupta & Thomas J. Steenburgh
  • 2024
  • Working Paper

Capital Market Integration and Growth across the United States

By: Leonardo D'Amico and Maxim Alekseev
What drives the integration of national financial markets and what are its consequences for regional growth? We digitize and collect US state-level banking data from 1953 to 1983 and document a tight link between high nominal short rates and financial integration,... View Details
Keywords: Interest Rates; Financial Markets; Economic Growth; Banks and Banking; Analytics and Data Science
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D'Amico, Leonardo, and Maxim Alekseev. "Capital Market Integration and Growth across the United States." Working Paper, October 2024.
  • January 2014 (Revised March 2014)
  • Case

Cancer Screening in Japan: Market Research and Segmentation

By: John A. Quelch and Margaret L. Rodriguez
Since founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained... View Details
Keywords: Cancer; Public Health Projects; Japan; Japan
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Quelch, John A., and Margaret L. Rodriguez. "Cancer Screening in Japan: Market Research and Segmentation." Harvard Business School Case 514-057, January 2014. (Revised March 2014.)
  • December 2000
  • Background Note

Online Market Makers

By: Thomas R. Eisenmann and Chris Hackett
Describes the business model for online market makers, firms that use the Internet to organize a marketplace, providing participants with a virtual "place" to trade, rules to govern their exchanges, and infrastructure to support trading. First it proposes a definition... View Details
Keywords: Business Model; Web Services Industry
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Eisenmann, Thomas R., and Chris Hackett. "Online Market Makers." Harvard Business School Background Note 801-308, December 2000.
  • 04 Oct 2013
  • Working Paper Summaries

Imperfect Information, Patent Publication, and the Market for Ideas

Keywords: by Deepak Hegde & Hong Luo; Legal Services
  • April 2020 (Revised June 2022)
  • Technical Note

Quantitative Analysis in Marketing

By: Sunil Gupta
Marketing is a combination of art and science that requires both qualitative and quantitative analysis to arrive at effective decisions. This note highlights how quantitative analysis can help in the following marketing decisions: estimating market size, determining... View Details
Keywords: Quantitative Analysis; Marketing; Decision Making; Analysis
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Gupta, Sunil. "Quantitative Analysis in Marketing." Harvard Business School Technical Note 520-091, April 2020. (Revised June 2022.)
  • January 23, 2023
  • Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
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Athey, Susan, Kristen Grabarz, Michael Luca, and Nils Wernerfelt. "Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines." e2208110120. Proceedings of the National Academy of Sciences 120, no. 5 (January 23, 2023).
  • 2022
  • Working Paper

Markups to Financial Intermediation in Foreign Exchange Markets

By: Jonathan Wallen
On average from 2013 to 2020, foreign asset managers in net sold forward 1.1 trillion U.S. dollars. This forward sale of dollars hedges the currency mismatch of foreign investment in U.S. dollar assets. By accommodating this demand, U.S. and European banks earn an... View Details
Keywords: Foreign Exchange; Financial Intermediation; Arbitrage; Market Power; Regulations; Currency; Assets; Interest Rates; Banking Industry
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Wallen, Jonathan. "Markups to Financial Intermediation in Foreign Exchange Markets." Working Paper, March 2022.
  • spring 2000
  • Article

Pricing and Market Making on the Internet

By: R. Dolan and Y. Moon
Keywords: Price; Markets; Internet and the Web
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Dolan, R., and Y. Moon. "Pricing and Market Making on the Internet." Journal of Interactive Marketing 14, no. 2 (spring 2000): 56–73.
  • 2008
  • Working Paper

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details
Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
  • December 2005
  • Article

Marketing Malpractice: The Cause and the Cure

By: Clayton M. Christensen, Scott Cook and Taddy Hall
Keywords: Marketing; Health
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Christensen, Clayton M., Scott Cook, and Taddy Hall. "Marketing Malpractice: The Cause and the Cure." Harvard Business Review 83, no. 12 (December 2005).
  • September 2016 (Revised February 2017)
  • Case

ZenRecruit: Sales Coaching and Performance Reviews

By: Mark Roberge
Amara Kaggwa leads the small but rapidly expanding sales team at ZenRecruit, a recruiting software application used by small businesses. Armed with six months of sales performance metrics, Kaggwa is preparing for her monthly performance conversations with two... View Details
Keywords: Entrepreneurial Marketing; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Marketing; Entrepreneurship; Sales
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Roberge, Mark. "ZenRecruit: Sales Coaching and Performance Reviews." Harvard Business School Case 817-041, September 2016. (Revised February 2017.)
  • 1976
  • Book

Interbrand Choice, Strategy and Bilateral Market Power

By: M. E. Porter
Keywords: Marketing Strategy; Brands and Branding
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Porter, M. E. Interbrand Choice, Strategy and Bilateral Market Power. Vol. 146, Harvard Economic Studies. Cambridge, MA: Harvard University Press, 1976.
  • September 2006 (Revised November 2007)
  • Exercise

Market Making Exercise

By: Malcolm P. Baker
Students make a market in a new security, posting bid and offer prices and quantities for a new derivative security. View Details
Keywords: Financial Instruments; Financial Markets; Price
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Baker, Malcolm P. "Market Making Exercise." Harvard Business School Exercise 207-033, September 2006. (Revised November 2007.)
  • May 1976
  • Article

Interbrand Choice, Media Mix and Market Performance

By: M. E. Porter
Keywords: Decision Choices and Conditions; Media; Markets; Performance
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Porter, M. E. "Interbrand Choice, Media Mix and Market Performance." American Economic Review 66, no. 2 (May 1976): 398–406.
  • 2024
  • Working Paper

When Insurers Exit: Climate Losses, Fragile Insurers, and Mortgage Markets

By: Ishita Sen, Pari Sastry and Ana-Maria Tenekedjieva
This paper studies how homeowners insurance markets respond to growing climate losses and how this impacts mortgage market dynamics. Using Florida as a case study, we show that traditional insurers are exiting high risk areas, and new lower quality insurers are... View Details
Keywords: Insurance; Natural Disasters; Governing Rules, Regulations, and Reforms; Insurance Industry; Florida
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Sen, Ishita, Pari Sastry, and Ana-Maria Tenekedjieva. "When Insurers Exit: Climate Losses, Fragile Insurers, and Mortgage Markets." Harvard Business School Working Paper, No. 24-051, February 2024. (Revise & Resubmit, Quarterly Journal of Economics.)
  • Article

Measuring Market Orientation: A Generalization and Synthesis

By: R. Deshpande and J. U. Farley
Keywords: Measurement and Metrics; Markets
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Deshpande, R., and J. U. Farley. "Measuring Market Orientation: A Generalization and Synthesis." Journal of Market-Focused Management 2, no. 3 (September 1998): 213–232.
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