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Show Results For
- All HBS Web
(1,128)
- People (2)
- News (285)
- Research (695)
- Events (4)
- Multimedia (1)
- Faculty Publications (275)
Rochelle Lazarus
Lazarus introduced “360-degree branding” to the advertising world: assuring that the client makes a significant impression every time they communicate with their customers. Lazarus has been a driving force in building and overseeing... View Details
Keywords: Services
- 01 Dec 2007
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Broadband: Remaking the View Details
Keywords: Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services
- Profile
Brandon Gayle
Eastman Kodak in their Credit and Service Marketing Departments. All the while, the value she placed on education was clear." At Harvard College, the value of education and business intertwined. "I worked for Harvard Student... View Details
- 01 Sep 2012
- News
Faculty Research Online
OSHA Inspections: Protecting Employees or Killing Jobs? As the federal agency responsible for enforcing workplace safety, the Occupational Safety and Health Administration is often at the center of controversy. Associate Professor Michael... View Details
- 01 Mar 2010
- News
Hunting Red Balloons
In December, the government agency DARPA tethered to the ground ten red weather balloons at random locations around the United States in a test to see how social networks might mobilize and use the Internet for rapid problem-solving. In... View Details
- 26 Jun 2007
- First Look
First Look: June 26, 2007
forecasting processes, while also trying to prepare for unexpected urgent orders and natural disasters. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107018 Google Advertising Harvard Business School... View Details
Keywords: Martha Lagace
- 15 Aug 2017
- First Look
First Look at New Research and Ideas, August 15, 2017
care at religious mass gatherings. However, in 2015, at the Kumbh Mela in Nashik and Trimbakeshwar, the state government extended its services to include a hypertension-screening program. We examine here the value and implications of such... View Details
Keywords: Sean Silverthorne
- 15 Apr 2014
- First Look
First Look: April 15
controls, employment at target establishments declines 3% over two years post buyout and 6% over five years. The job losses are concentrated among public-to-private buyouts and transactions involving firms in the service and retail... View Details
Keywords: Sean Silverthorne
- 01 Sep 2008
- News
Where Are They Now?
he also spearheaded the effort to open the School’s MBA Program to women. “Marty was a terrific teacher,” recalls HBS professor emeritus Stephen A. Greyser, a former MBA student of Marshall’s and his successor in teaching the Advertising... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Scott Howe Nineteenth-century Philadelphia retailer John Wanamaker famously said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Nearly 150 years later, Scott Howe (MBA 1994), president and CEO... View Details
- 01 Sep 2008
- News
Negative Ad Power
Political candidates are often said to be marketed just like consumer products. But there’s a big difference. Consumer marketers such as Coke and Pepsi or Toyota and Ford focus on building up their brand, not on tearing down their opponent. Negative View Details
- 09 Jan 2014
- News
Tapping into Opportunity
beverage companies, and they know they have major water issues." This has created a rapidly increasing demand for technologies and services to discover, manage, filter, and disinfect and/or desalinate water, and to improve infrastructure... View Details
- 01 Mar 2019
- News
The Fight Beyond
States Naval Reserve and was promptly assigned to the OSS office in Cairo, Egypt. The OSS was an elite group. Only about 20,000 men and women worked for the intelligence service over the course of the war—out of 16 million who served in a... View Details
- 01 Jun 2001
- News
Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution
transaction fees, advertising fees, application services fees, partnering revenue, and cross-subsidization (using revenue from selling applications to subsidize other components of the business). This is... View Details
- 01 Dec 2019
- News
Shaping Leaders Who Understand Business and the Environment
is that opportunities exist every day to make a difference,” says Serafeim. “The question is whether you are aware of the opportunities and of the agency that you have at every level.” As part of the School’s focus on shaping successful,... View Details
Keywords: April White
- 08 Jun 2010
- First Look
First Look: June 8
and Marketing Services Industry? Myth vs. Realty Authors:Alvin J. Silk and Charles King III Publication:Journal of Current Issues and Research in Advertising (forthcoming) Abstract We analyze changes in... View Details
Keywords: Martha Lagace
- 01 Dec 2012
- News
Tidy Minds
In a wide-ranging Q&A in the "Global Manager" column of the New York Times (September 2, 2012), Sir Martin Sorrell (MBA 1968), chief executive of the WPP Group, the world's largest advertising and marketing firm, had some thoughts on... View Details
- 09 Jul 2019
- News
The Road to Impact
evaluates programs ranging from early childhood education to suicide prevention to distance learning. The organization is largely funded on a project basis by groups like the National Science Foundation and the U.S. Agency for... View Details
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
The Super Bowl isn’t just a mainstage for football’s two best teams. With over 100 million viewers tuned in, and 30-second spots going for more than $5 million, the big game also represents one of the highest stakes advertising events of... View Details
- June 2014
- Article
Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak
By: Benjamin Edelman
Many companies depend on powerful platforms which distinctively influence buyers' purchasing. (Consider, Google, Amazon, and myriad others in their respective spheres.) I consider implications of these platforms' market power, then suggest strategies to help companies... View Details
Keywords: Competition; Market Power; Dominance; Advertising Campaigns; Marketing Channels; Agreements and Arrangements; Competitive Strategy; Negotiation; Web Services Industry; Web Services Industry; Web Services Industry
Edelman, Benjamin. "Mastering the Intermediaries: Strategies for Dealing with the Likes of Google, Amazon, and Kayak." Harvard Business Review 92, no. 6 (June 2014): 86–92.