Publications

31 Jan 2018
Research & Ideas

American Idle: Workers Spend Too Much Time Waiting for Something to Do

completed, need not detract from productivity if it’s done right,” Amabile says. For managers concerned that offering such activities might lead to distraction or procrastination, they can be offered in... View Details

Keywords: by Michael Blanding

May 2010
Supplement

Tim Westergren of Pandora Radio

By: Willy C. Shih and Halle Alicia Tecco

Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details

Keywords: History; Business Model; Customers; Venture Capital; Internet and the Web; Cost Management; Outcome or Result; Customization and Personalization; Growth and Development Strategy; Music Industry

April 1995 (Revised April 1995)
Case

Pillsbury: Customer Driven Reengineering

By: Robert S. Kaplan

Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to... View Details

Keywords: Organizational Change and Adaptation; Production; Cost Management; Activity Based Costing and Management; Customer Value and Value Chain; Food and Beverage Industry

May 2003
Case

Renault-Nissan Alliance, The

By: Michael Y. Yoshino and Perry Fagan

On Wednesday, May 29, 2002, the board of directors of Renault-Nissan BV (RNBV) met for the first time to discuss the state of the alliance between Renault SA and Nissan Motors-two of the world's largest automakers. RNBV was a 50/50 joint venture company established in... View Details

Keywords: Joint Ventures; Global Strategy; Organizational Culture; Alliances; Business or Company Management; Mergers and Acquisitions; Management Analysis, Tools, and Techniques; Auto Industry

02 Apr 2001
Research & Ideas

Not All M&As Are Alike—and That Matters

inventing an industry and a business model based on an unproven hypothesis: that major synergies can be achieved by culling resources from existing industries whose boundaries seem to be disappearing. The... View Details

Keywords: by Joseph L. Bower

August 2016 (Revised November 2019)
Case

eSig: Growth Analysis

By: Mark Roberge and Tom Eisenmann

eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations (available as a... View Details

Keywords: Esignature; Computer Software; Business or Company Management; Marketing Channels; Applications and Software; Business Startups; Computer Industry

September 2003 (Revised September 2004)
Case

Hearthside Homes

By: Jason R. Barro, Brian J. Hall and Aaron Zimmerman

Investigates the "controllability problem" inherent in bonus systems. Ideally, an incentive system accurately measures performance in areas that the individual can control. But most measures are either too broad, including factors outside the influence of the employee,... View Details

Keywords: Motivation and Incentives; Housing; Performance Evaluation; Construction Industry; Manufacturing Industry; Real Estate Industry

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

reasons include structural changes in the advertising industry such as the unbundling of agency services, and improved communication tools that make it easier and more cost... View Details

Keywords: by Sarah Jane Gilbert; Advertising

March 2001 (Revised August 2003)
Case

Wilkerson Company

By: Robert S. Kaplan

The president of Wilkerson, faced with declining profits, is struggling to understand why the company is encountering severe price competition on one product line while able to raise prices without competitive response on another product line. The controller proposes... View Details

Keywords: Activity Based Costing and Management; Competition; Profit; Product; Consumer Products Industry

20 Jul 2021
Research & Ideas

Bankruptcy Spells Death for Too Many Businesses

reorganization, managers can steer firms into liquidations that harm junior creditors, employees, and customers. Under Section 363 of the US Bankruptcy Code, judges may grant that request without creditor... View Details

Keywords: by Rachel Layne

January 2001
Case

Valuing Project Achieve

By: Mihir A. Desai and Kathleen Luchs

Project Achieve is a start-up providing information management solutions for schools. Its founders see a need for software both to manage the volumes of information necessary to administer a school and to connect parents, teachers, and students in a more effective way.... View Details

Keywords: Business Startups; Valuation; Venture Capital; Cost of Capital; Cash Flow; Forecasting and Prediction

22 Dec 2008
Research & Ideas

10 Reasons to Design a Better Corporate Culture

the answer lies in recognizing that strong, adaptive cultures can foster innovation, productivity, and a sense of ownership among employees and customers. They also outlast any individual charismatic leader.... View Details

Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler

November 2004 (Revised July 2006)
Case

Patrimonio Hoy

By: Arthur I Segel, Michael Chu and Gustavo Herrero

Patrimonio Hoy is a program targeting the housing needs of the low-income population by CEMEX, a major Mexican company and a leading global cement producer. Originally conceived as a project to understand the customers in the self-construction segment better, a major... View Details

Keywords: Housing; Construction; Product Design; Globalized Firms and Management; Microfinance; Income; Market Entry and Exit; Emerging Markets; Entrepreneurship; Construction Industry; Mexico

09 Jun 2024
Blog Post

The EC Formula: MBA Class of 2024 Looks Back

I. She will join Ayala Corporation, the oldest conglomerate in the Philippines, as a corporate strategy manager, where she’ll be charged with active portfolio management across its business units View Details

2019
White Paper

Impact-Weighted Financial Accounts: The Missing Piece for an Impact Economy

By: George Serafeim, T. Robert Zochowski and Jennifer Downing

Reimagining capitalism is an imperative. We need to create a more inclusive and sustainable form of capitalism that works for every person and the planet. Massive environmental damage, growing income and wealth disparity, stress, and depression within developed... View Details

Keywords: Impact-Weighted Accounts; IWAI; Background; Economic Systems; Economy; Corporate Social Responsibility and Impact; Measurement and Metrics; Financial Statements