Publications

Find at Harvard

October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (B)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry

Web

Blavatnik Fellowship in Life Science Entrepreneurship - Health Care

Fellowship is led by executive fellow Peter Barrett, PhD and Tracy Perry, associate director. The members of the Key Advisory Board, leading industry and biomedical authorities, provide programmatic guidance as well as one-on-one mentorship View Details

24 Nov 2020
Cold Call Podcast

Evaluating Innovative Health Care Solutions for Obesity

Keywords: Re: Regina E. Herzlinger; Health

20 Aug 2016
News

The Business of Improving Health Care Delivery

Josue Zapata (MD/MBA 2012) is chief resident in internal medicine at the University of California in San Francisco. In this interview he discusses how he is utilizing his business training to make a difference in patient treatment and... View Details

01 Mar 2009
News

Health Care a Top Priority at HBS

Berkeley, and who has worked in the health-care industry for fifteen years, explains why health care is important to HBS. “It’s 17 percent of the U.S. economy and growing. As an industry, it’s... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

04 Sep 2020
Video

Making a Difference in Health Care at Harvard Business School

December 2020 (Revised March 2022)
Case

Thinx, Inc.—Breaking Barriers in Feminine Care (Abridged)

By: Rembrand Koning, Elie Ofek and Nicole Tempest Keller

An examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents. View Details

Keywords: Entrepreneurship; Innovation and Invention; Growth and Development Strategy; Marketing Strategy; United States

January 2010 (Revised December 2011)
Case

Jiamei Dental: Private Health Care in China

By: William C. Kirby and G.A. Donovan

With the recent announcement from the Chinese government that the country's healthcare system was going to undergo reform, Jiamei Dental Chairman Liu Jia wondered what that meant for his 15 year-old dental clinic business. Founded in 1993, Jiamei Dental Medical... View Details

Keywords: Private Sector; Economic Slowdown and Stagnation; Entrepreneurship; Governing Rules, Regulations, and Reforms; Policy; Health Care and Treatment; Private Ownership; Partners and Partnerships; Competition; Expansion; Health Industry; China

24 Apr 2014
News

Leading a community of health care providers

vision is to make DaVita (Italian for “giving life”) “the best dialysis company the world has ever seen.” Thiry is known as the “mayor of DaVita Village” by the company’s more than 50,000 employees, who are referred View Details

29 Jun 2012
News

Why Economic Conservatives Should Support the Individual Mandate in Health Care

Web

Health Care Courses - Institute For Strategy And Competitiveness

Value-Based Health Care Courses Massachusetts General Brigham: VBHCD for Residents and Fellows (In-person) May 7th - 9th, 2025 The Institute for Strategy and Competitiveness works in collaboration with the program directors at... View Details

May 2024
Case

SofMedica Group: Managing Growth

By: Boris Groysberg and Sarah L. Abbott

SofMedica Group had expanded from its origins as a medical equipment distributor in Romania to a holding company with four business lines operating in six countries. This expansion had been driven by SofMedica’s mission: to make cutting edge medical technology... View Details

September 1988
Case

Vicks Health Care Division: Project Scorpio (D)

Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city test market. Students are expected to evaluate both the design and results of the test, and face options ranging from... View Details

Keywords: Product Positioning; Health Industry

Web

Innovating in Health Care - Course Catalog

HBS Course Catalog Innovating in Health Care Course Number 2185 Nancy R. McPherson Professor Regina Herzlinger Visiting Lecturer Ben Creo Fall; Q1; 1.5 credits Paper/project Enrollment: limited to eighty... View Details

23 Jun 2015
Video

Innovation and the Retailization of Health Care

13 Feb 2015
News

Business Strategist As Coach: Michael Porter on Building Health Care Champions

Web

Transforming Health Care Delivery - Course Catalog

fundamental challenge of improving clinical outcomes while controlling costs. Addressing this challenge will require dramatic improvements in the processes by which care is delivered to patients. This, in... View Details

January 2000 (Revised October 2002)
Case

Cambridge Hospital Community Health Network - The Primary Care Unit

By: V.G. Narayanan, Lisa Brem and Ryan Moore

The Cambridge Hospital Community Health Network needed to gain a better understanding of its unit-of-service costs, which had been rising at a rate of 10% per year. The network's step-down costing system gave only aggregate costing information, and there was some... View Details

Keywords: Activity Based Costing and Management; Health Care and Treatment; Cost Accounting; Cost; Network Effects; Health Industry; Service Industry; Massachusetts

2022
Other Unpublished Work

Got 'Critical Minerals'? Hooray! But Be Careful

By: Louis T. Wells

When a country has “critical minerals,” certain issues require special attention in the country’s mining legislation or while negotiating contracts with potential mining investors. As well, to obtain maximum benefit the government should prepare for negotiations with... View Details

Keywords: Critical Minerals; Foreign Direct Investment; International Relations; Mining Industry