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Show Results For
- All HBS Web
(10,933)
- People (29)
- News (2,410)
- Research (6,842)
- Events (64)
- Multimedia (92)
- Faculty Publications (5,249)
- March 2024 (Revised May 2024)
- Case
Amperity: First-Party Data at a Crossroads
By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
Ofek, Elie, Hema Yoganarasimhan, and Alexis Lefort. "Amperity: First-Party Data at a Crossroads." Harvard Business School Case 524-017, March 2024. (Revised May 2024.)
- November 1991 (Revised April 1994)
- Case
Taco Bell Corp.
By: Leonard A. Schlesinger and Roger H. Hallowell
John Martin, Taco Bell CEO, brings the company into line with its competitors through incremental change during the 1980s. In the early 1990s, he adopts breakthrough approaches to improve service levels while reducing prices, providing a distinct competitive advantage.... View Details
Keywords: Change Management; Food; Competitive Advantage; Innovation and Management; Food and Beverage Industry; Food and Beverage Industry; United States
Schlesinger, Leonard A., and Roger H. Hallowell. "Taco Bell Corp." Harvard Business School Case 692-058, November 1991. (Revised April 1994.)
- November 2022 (Revised June 2023)
- Case
UGG Steps into the Metaverse
By: Shunyuan Zhang, Sharon Joseph, Sunil Gupta and Julia Kelley
In the fall of 2022, boot maker UGG and its parent company, Deckers, were working to position the brand in the nascent but fast growing metaverse. The metaverse, the online realm that individual users could navigate as digital avatars, was becoming more commercialized,... View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
Zhang, Shunyuan, Sharon Joseph, Sunil Gupta, and Julia Kelley. "UGG Steps into the Metaverse." Harvard Business School Case 523-013, November 2022. (Revised June 2023.)
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Publishing Industry
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
- February 2024
- Teaching Note
Data-Driven Denim: Financial Forecasting at Levi Strauss
By: Mark Egan
Teaching Note for HBS Case No. 224-029. Levi Strauss & Co. (“Levi Strauss”) partnered with the IT services company Wipro to incorporate more sophisticated methods, such as machine learning, into their financial forecasting process starting in 2018. The decision to... View Details
- Web
Our Team - Impact Investments
School. He graduated from Yale College with a special divisional major that combined physics with the history of technology. He worked for several years on issues concerning technological innovation View Details
- 27 Jan 2015
- First Look
First Look: January 27
management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its... View Details
Keywords: Sean Silverthorne
- March 2019
- Case
HOPI: Turkey's Shopping Companion
By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Technology Industry; Turkey
Gupta, Sunil, Donald Ngwe, and Gamze Yucaoglu. "HOPI: Turkey's Shopping Companion." Harvard Business School Case 519-057, March 2019.
- August 2019 (Revised April 2021)
- Case
Unifying Divisions: Joro's Mission to Preserve the Planet
By: Shikhar Ghosh and Marilyn Morgan Westner
The case focuses on the initial startup team and Founders’ agreements. In March 2018, Sanchali Pal proposed renegotiating the informal founders’ agreement and equity split she and her co-founders had drafted the previous spring. They had been working together for over... View Details
Keywords: Founders' Agreements; Business Startups; Climate Change; Agreements and Arrangements; Conflict Management
Ghosh, Shikhar, and Marilyn Morgan Westner. "Unifying Divisions: Joro's Mission to Preserve the Planet." Harvard Business School Case 820-032, August 2019. (Revised April 2021.)
- 14 Feb 2012
- First Look
First Look: February 14
PublicationsTeaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy Author:Amy C. Edmondson Publication:Jossey-Bass, in press Abstract Continuous improvement, understanding complex systems, View Details
Keywords: Carmen Nobel
- Web
Resources - Christensen Center for Teaching & Learning
by promoting the intelligent use of information technology. The Organizational Behavior Teaching Society Dedicated to innovative teaching and learning in the organizational and... View Details
- Portrait Project
Samrath Oberoi
communities – as some underserved countries and populations are desperate for innovation that is beyond their reach. I want to create sustainable medical technology that will... View Details
- 26 Sep 2012
- News
140 Characters of Risk: Some CEOs Fear Twitter
- Research Summary
Overview
The overarching goal of my research is to produce works that are influential and informative to both academics and practitioners in the field of operations management. To accomplish this, I collaborate with industry partners who provide knowledge about their field,... View Details
- 28 Jul 2009
- First Look
First Look: July 28
broad or focused managers, to leverage, to the timing of investment, and finally, to the compensation paid to both external managers and internal staff. Purchase this note:... View Details
Keywords: Martha Lagace
- 01 Jun 2024
- News
Competing in the Age of AI
when asked about daily usage. “We have a problem,” Lakhani told the gathering. “There’s a big knowing-doing divide.” Read more about From Chalkboards to Chatbots Lakhani has made it his mission to help business leaders bridge that divide View Details
Keywords: April White
- Web
Clubs - Business & Environment
details of energy technology and science. Circular Economy Symposium at Harvard The Circular Economy Symposium introduces participants to circular economy concepts & case studies, explore linkages to... View Details
- 26 Jul 2022
- Research & Ideas
Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews
important for review sites such as Yelp to post chronological reviews that reflect current conditions, since hygiene can vary wildly based on new management and staff, the research team says. “Review sites... View Details
- October 2001 (Revised April 2002)
- Case
America Online, Inc.: Disclosure Strategy
By: Amy P. Hutton and David Lane
Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details
Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Information Technology Industry
Hutton, Amy P., and David Lane. "America Online, Inc.: Disclosure Strategy." Harvard Business School Case 102-004, October 2001. (Revised April 2002.)