Publications

January 2018 (Revised October 2019)
Case

Christie's and Leonardo da Vinci's Salvator Mundi: The Value of a Brand

By: Jill Avery

A 16th century Renaissance masterpiece, missing for 137 years, believed by many to have been destroyed and then rediscovered less than a decade ago, becomes the most expensive painting ever sold, all the while surrounded by controversy. Did the buyer of Leonardo da... View Details

Presentation

Danielle Allen Presents at the 2021 Gender and Work Symposium

25 Jul 2019
News

Scandals, apologies and trust issues: the aftermath of a corporate crisis

May 2021
Teaching Note

American Airlines' Value Pricing (Abridged)

By: Sunil Gupta and Alvin J. Silk

Teaching Note for HBS Case No. 519-019. View Details

Keywords: Consumer Marketing; Market Segmentation; Pricing; Pricing Strategy; Demand Analysis; Competition; Marketing; Segmentation; Price; Strategy; Demand and Consumers; Analysis; Air Transportation Industry

1996
Book

New and Improved: The Story of Mass Marketing in America

By: R. S. Tedlow

Keywords: Marketing Strategy; United States

Article

Business Groups, Entrepreneurship and the Growth of the Koç Group in Turkey

By: Geoffrey Jones and Asli M. Colpan

This article examines the emergence and development of what became the largest business group in Turkey, the Koç Group. This venture was an important factor in the emergence of modern business enterprise in the new state of the Republic of Turkey from the 1920s. After... View Details

Keywords: Entrepreneurship; Governance; History; Strategy; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Food and Beverage Industry; Turkey

03 Dec 2020
News

Race at Work: Lessons in Diversity and Culture from Mastercard

March 2020 (Revised January 2023)
Case

Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities

By: Lakshmi Ramarajan, Hannah Riley-Bowles and Michael Norris

In 2019, Nadine Vogel, founder and CEO of Springboard Consulting, a firm that worked with Fortune 500 companies on issues related to disability and their workforce, faced the decision of the best path forward to grow her small company. Should she build more and better... View Details

Keywords: Diversity; Entrepreneurship; Personal Development and Career; Decision Choices and Conditions; Growth and Development Strategy; Product Development; Market Entry and Exit; Consulting Industry; United States; Florida; New York (state, US)

1979
Chapter

Strategic Management: A New View of Business Policy and Planning

By: Joseph L. Bower and Yves L. Doz

Keywords: Business Strategy; Business Plan; Business or Company Management; Policy

June 2018 (Revised June 2018)
Teaching Note

Blake Sports Apparel and Switch Activewear: Bringing the Executive Team Together

By: Boris Groysberg, Tricia Gregg and Katherine Connolly Baden

Teaching Note for HBS No. 417-048. View Details

Keywords: Management Teams; Groups and Teams; Performance Effectiveness; Problems and Challenges; Behavior; Communication; Cooperation; Decision Making; Leadership

Article

Franklin D. Roosevelt, Electric Utilities, and the Power of Competition

By: Willis Emmons

Keywords: Government and Politics; Energy; Competition; Energy Industry

01 Nov 2020
News

Getting Serious About Diversity: Enough Already with the Business Case

Keywords: Robin J, Ely and David A. Thomas

June 1987
Supplement

B-W Footwear: Interview with Robert Siff, President, and Lawrence Siff, Video

By: David B. Yoffie

B-W Footwear's CEO and his son discuss questions of management succession and recent moves to bolster their profitability. View Details

Keywords: Profit; Management Succession; Corporate Strategy

December 2014
Article

When to Sell Your Idea: Theory and Evidence from the Movie Industry

By: Hong Luo

I study a model of investment and sale of ideas and test its empirical implications using a novel data set from the market for original movie ideas. Consistent with the theoretical results, I find that buyers are reluctant to meet unproven sellers for early-stage... View Details

Keywords: Market For Ideas; Information Asymmetry; Expropriation Risk; Intermediary; Intellectual Property Protection; Strategy; Intellectual Property; Film Entertainment; Sales; Entertainment and Recreation Industry

Read Now

04 Oct 2021
Blog Post

Tapping into “Nontraditional” Private Equity and Venture Capital Talent at HBS

each mapped out a list of target firms and reached out to classmates, alumni, former colleagues, professors, and PE/VC Managing Partners. Key to their strategy were two simple... View Details

Keywords: Private Equity; Venture Capital

2000
Chapter

Leadership, Ethics, and Organizational Integrity: Time for a New Credo

By: L. S. Paine

Keywords: Leadership; Ethics; Trust; Organizations

December 2024
Case

Blue Cross Blue Shield of Michigan (BCBSM): The AI Journey

By: Shikhar Ghosh

In early 2024, Bill Fandrich, Executive VP and CIO of Blue Cross Blue Shield of Michigan (BCBSM), faced a critical decision about AI adoption within the organization. Fandrich had championed AI implementation at BCBSM. After successfully developing three AI... View Details

November 2018
Case

Komatsu Komtrax: Asset Tracking Meets Demand Forecasting

By: Willy Shih, Paul Hong and YoungWon Park

Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production... View Details

Keywords: Big Data; Manufacturing; Manufacturing Industry; Data Strategy; Internet Of Things; Construction; Production; Analytics and Data Science; Strategy; Performance Efficiency; Forecasting and Prediction; Industrial Products Industry; Construction Industry; Japan