Publications

Web

Entrepreneurial Management Curriculum - Faculty & Research

Opportunities in the Restaurant Industry (also listed under General Management) Michael S. Kaufman , Andy Pforzheimer Spring 2026 Q3Q4 3.0 The Coming of Managerial Capitalism Tom Nicholas Spring 2026 Q3Q4 3.0 Entrepreneurial Finance (also... View Details

05 Mar 2013
First Look

First Look: March 5

particularly useful for forecasting bond returns. We show that a significant decline in issuer quality is a more reliable signal of credit market overheating than rapid aggregate credit growth. We use these findings to investigate the... View Details

Keywords: Sean Silverthorne

Web

Online Business Strategy Course | HBS Online

Discerning Complements from Substitutes Featured Exercises Create a customer journey map to discover complementary products and services 5 hrs Module 3 Competing with Network Effects Explore the three types of network effects, their... View Details

24 Jul 2007
First Look

First Look: July 24, 2007

ecosystems, and the associated interdependencies among firms, make traditional antitrust market analysis difficult. The information technology (IT) industry today consists of a rapidly evolving and massively... View Details

Keywords: Martha Lagace

Web

Online Leadership Principles Course | HBS Online

thought the course was very manageable on top of a full-time job." Abby Katz Senior Marketing Manager at Mavrck Build greater self-awareness and explore how you can adapt your leadership style to meet specific organizational challenges.... View Details

10 Mar 2009
First Look

First Look: March 10, 2009

Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real actions," including the... View Details

Keywords: Martha Lagace

09 Jan 2006
Research & Ideas

When Benchmarks Don’t Work

that internal support or shared services groups provide, such straight-across cost or numeric comparisons become meaningless. Today's successful support unit earns its keep by being a trusted partner to the business units it serves. So,... View Details

Keywords: by Robert S. Kaplan; Service

September 2011 (Revised October 2014)
Case

Ganesh Natarajan: Leading Innovation and Organizational Change at Zensar (A)

By: Michael Tushman and David Kiron

In 2005, Ganesh Natarajan, CEO of Zensar, a Pune, India-based software company, and his senior management team are considering consolidating staff and resources at the firms. Natarajan proposes an additional, possible controversial business unit to the proposed new... View Details

Keywords: Change Management; Technological Innovation; Leading Change; Product Launch; Organizational Change and Adaptation; Organizational Structure; Information Technology Industry

April 2024
Article

Detecting Routines: Applications to Ridesharing CRM

By: Ryan Dew, Eva Ascarza, Oded Netzer and Nachum Sicherman

Routines shape many aspects of day-to-day consumption. While prior work has established the importance of habits in consumer behavior, little work has been done to understand the implications of routines—which we define as repeated behaviors with recurring, temporal... View Details

Keywords: Ride-sharing; Routine; Machine Learning; Customer Relationship Management; Consumer Behavior; Segmentation

Find at Harvard

August 2008 (Revised January 2014)
Case

Polanco: A Fashionable Opportunity

By: Arthur I Segel and Ben Creo

Roberto Charvel is a young MBA graduate making his first personal real estate investment in his native Mexico City. Charvel is planning to purchase and renovate a nine-unit apartment building. Is the market good? Should he sell or lease the units? How should he handle... View Details

Keywords: Investment; Housing; Leasing; Property; Real Estate Industry; Mexico City

19 Apr 2016
First Look

April 19, 2016

forthcoming Journal of Marketing Research Does 'Liking' Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes By: John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I.... View Details

Keywords: Sean Silverthorne

September 2012 (Revised December 2013)
Case

Roxbury Technology Corporation

By: Richard S. Ruback and Royce Yudkoff

Roxbury Technology is a Boston-based re-manufacturer of ink and toner cartridges. In early 2012 RTC was re-evaluating its approach to the company's two most important goals: reducing customer concentration and increasing profitability. RTC's largest customer accounted... View Details

Keywords: Social Enterprise; Social Entrepreneurship; Financial Management; Customers; Diversification; Green Technology Industry; Green Technology Industry; Boston

18 Sep 2019
Op-Ed

WeWork—The IPO That Shouldn’t?

No IPO in recent memory has received as much negative pre-public publicity as WeWork, which provides shared workspaces and services for startups and other enterprises. The outpouring of criticism has focused on a number of items including... View Details

Keywords: by Nori Gerardo Lietz; Financial Services; Financial Services

December 1990 (Revised November 1992)
Case

Anheuser-Busch and Campbell Taggart

In 1984, the SEC accused Paul Thayer and eight others of insider trading. Some of Thayer's inside information came from his position on the board of Anheuser-Busch, where he had learned about Busch's 1982 merger with Campbell Taggart before the merger was publicly... View Details

Keywords: Crime and Corruption; Ethics; Capital Markets; Manufacturing Industry; Manufacturing Industry; United States

08 Aug 2005
Research & Ideas

A Balanced Scorecard Approach To Measure Customer Profitability

The Balanced Scorecard introduced customer metrics into performance management systems. Scorecards feature all manner of wonderful objectives relating to the customer value proposition and customer outcome metrics—for example, market... View Details

Keywords: by Robert S. Kaplan

December 2019 (Revised January 2021)
Supplement

The Leveraged Buyout of TXU: (B) Energy Future Holdings

By: Trevor Fetter, Erik Snowberg and Rebecca M. Henderson

This case is designed to support a lively discussion about the relative merits of shareholder vs. stakeholder perspectives in the context of a company that provides a vital public service that has important environmental implications. The 2007 purchase of TXU, the... View Details

Keywords: Leveraged Buyouts; Transformation; Insolvency and Bankruptcy; Environmental Sustainability; Business and Shareholder Relations; Business and Stakeholder Relations; Energy Generation; Utilities Industry; Energy Industry; Texas

June 1999
Case

Matching Dell (A)

By: Jan W. Rivkin, Michael E. Porter, Charles E. Bruin, Markus Chappel, Thomas M Galizia and Laila J Worrell

After years of success with its vaunted "Direct Model" for computer manufacturing, marketing, and distribution, Dell Computer Corp. faces efforts by competitors to match its strategy. This case describes the evolution of the personal computer industry, Dell's strategy,... View Details

Keywords: Cost vs Benefits; Competitive Strategy; Industry Structures; Adoption; Computer Industry

November 2022
Case

Ajax Health: A New Model for Medical Technology Innovation

By: Regina E. Herzlinger and Ben Creo

This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details

Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Technology Industry