Publications

September 1994 (Revised September 1994)
Case

Acer Group, The: Vision for the Year 2000

By: D. Quinn Mills and Richard C. Wei

In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details

Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan

07 Feb 2017
Research & Ideas

The Right Way to Cry in Front of Your Boss

Negotiation, Organizations & Markets unit. But instead of apologizing for being emotional, apologize for being passionate, she advises. “Saying you’re emotional is about you, whereas saying you’re passionate is about what the... View Details

Keywords: by Roberta Holland

29 Apr 2013
News

The fragrance series – Part 3

09 Jul 2019
News

Setting Better Sales Goals with Analytics

September 2009
Case

ZINK Imaging: 'Zero Ink™'

By: William A. Sahlman and Sarah Flaherty

"ZINK Imaging" describes the issues confronting CEO Wendy Caswell as she uses a partnership model to commercialize ZINK's disruptive printing technology platform, ZINK Paper. The case focuses on the frameworks ZINK has used to decide which markets to target and which... View Details

Keywords: Entrepreneurship; Capital; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Horizontal Integration; Technology Industry

Research Summary

David and Goliath: Entering the Global Arena

By: Christopher A. Bartlett

This project involves a study of companies as they expand into the global competitive arena for the first time. In its first stage, it is focusing on companies from non-OECD countries as they deal with "the liability of origin" in their expansion into world markets... View Details

February 1999 (Revised October 2009)
Background Note

Debt v. Equity: Definitions and Consequences

By: Henry B. Reiling and Mark Pollard

Explores the location of the somewhat imprecise line between debt and equity. Identifies the primary business contexts that give rise to problems, the alternative tax consequences attending the debt versus equity determination, and the most prominent tests used to... View Details

Keywords: Borrowing and Debt; Equity; Interest Rates; Taxation; Business and Government Relations; Public Administration Industry

January 2017 (Revised November 2018)
Case

Navistar International: Competing Against PACCAR

By: Benjamin Esty, Eric Van den Steen and Jeffrey Boyar

In 2013, Navistar was in the midst of a deep crisis, having lost a third of its market share over the previous three years. Bill Kozek, the new president of Navistar North America Truck and Sales division needs to develop his division’s strategy as part of the... View Details

Keywords: Business Strategy; Alignment; Competitive Advantage; Segmentation; Transportation Industry; Motorcycle Industry

August 2016
Supplement

CEO Succession at Cisco (B): Announcement Strategy

By: Boris Groysberg, J. Yo-Jud Cheng and Annelena Lobb

Supplements the (A) case (417-031). This case supplement describes Cisco’s communications strategy around the CEO announcement, which focused on controlling the narrative and avoiding leaks. The strategy included both internal and external processes aimed at... View Details

Keywords: Management Succession; Communication Strategy; Technology Industry

2016
Working Paper

Net Neutrality: A Fast Lane to Understanding the Trade-offs

By: Shane Greenstein, Martin Peitz and Tommaso Valletti

The “net neutrality” principle has triggered a heated debate, and advocates have proposed policy interventions. In this paper, we provide perspective by framing issues in terms of the positive economic factors at work. We stress the incentives of market participants... View Details

Keywords: Rights; Internet and the Web; Debates

Article

Making Private Data Accessible in an Opaque Industry: The Experience of the Private Capital Research Institute

By: Josh Lerner and Leslie Jeng

Private markets are becoming an increasingly important way of financing rapidly growing and mature firms, and private investors are reputed to have far-reaching economic impacts. These important markets, however, are uniquely difficult to study. This paper explores... View Details

Keywords: Analytics and Data Science; Research; Entrepreneurship; Private Sector

May 2014 (Revised July 2016)
Case

RCA: Color Television and the Department of Justice (A)

By: Willy C. Shih and Gregory Dieterich

This case examines the early history of the color television receiver market and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality... View Details

Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Communications Industry; Media and Broadcasting Industry; Electronics Industry; United States; Japan

June 2006
Case

AtHoc: Dealing With Disruption

By: Lynda M. Applegate and Brian DeLacey

Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business opportunities, and customer... View Details

Keywords: Business Growth and Maturation; Disruptive Innovation; Corporate Entrepreneurship; Business Strategy; Venture Capital

February 2001
Case

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett

The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details

Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry