Marketing Strategy - Publications - Faculty & Research - Harvard Business School

Filter Results: (7,518)

Filter Results: (7,518)

Show Results For

← Page 306 of 7,518 Results →

14 Sep 2010
First Look

First Look: September 14, 2010

perceive the value of CSR strategies more favorably. Our results document how CSR strategies can affect value creation in public equity markets through analyst recommendations.... View Details

Keywords: Sean Silverthorne

16 Apr 2001
Research & Ideas

Making the Most of Government Upheaval

privatization have created unprecedented opportunities for firms of all sizes and varieties to compete in larger markets than ever before. In the process, a handful of global organizations have risen to replace formerly state-owned... View Details

Keywords: by Nancy O. Perry

29 Jan 2019
First Look

New Research and Ideas, January 29, 2019

case. Purchase this case:https://hbsp.harvard.edu/product/419032-PDF-ENG Harvard Business School Case 519-014 Garanti Payment Systems: Digital Transformation Strategy (A) Işıl Akdemir Evlioğlu, executive vice president of View Details

Keywords: Dina Gerdeman

04 Dec 2007
First Look

First Look: December 4, 2007

a platform-based market socially efficient? We analyze a dynamic model where an entrant with superior quality competes with an incumbent platform, and examine long-run market outcomes. We find that the... View Details

Keywords: Martha Lagace

Web

Program Policies - HBS Online

Organizational Leadership Power and Influence for Positive Impact Strategy Execution Sustainable Business Strategy Sustainable Investing Launching Tech Ventures Leadership, Ethics, and Corporate... View Details

01 Mar 2023
News

Clearing the Air

MORE For a deeper dive, check out our three-part Skydeck podcast series on carbon capture. Skydeck podcast MORE For a deeper dive, check out our three-part Skydeck podcast series on carbon capture. Skydeck podcast When the United States Congress passed the Inflation... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

28 May 2019
News

Case Study: Building the Base

given its popularity, I’d suggest they combine a newsletter strategy and opinion for more in-depth audio. That would allow them to gain more of the market via the new medium, without the extensive investment... View Details

Keywords: Jen McFarland Flint; News, Library, Internet, and Other Services; Information

26 Apr 2004
Research & Ideas

A Clear Eye for Innovation

well. Most successful enterprises are adept at refining their current offerings, but they falter when it comes to pioneering radically new products and services. Kodak and Boeing are just two of the more recent examples of once dominant companies that failed to adapt... View Details

Keywords: by Charles A. O'Reilly III & Michael L. Tushman

January 2016 (Revised March 2016)
Case

HNA Group: Global Excellence with Chinese Characteristics

By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby

By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had... View Details

Keywords: China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China

July 2013 (Revised March 2015)
Case

Carl Zeiss and Free-Form Production: Can We See Clearly Yet?

The prescription eyeglass lens industry was complicated and highly fragmented, and even though many of the tools and techniques employed have been relatively unchanged over the last century, there was still a surprising pace of innovation. An aging population around... View Details

Keywords: History; Demand and Consumers; Disruptive Innovation; Vertical Integration; Theory; Technology Adoption; Health Industry

January 2009
Case

Marks and Spencer: Plan A

By: David E. Bell, Nitin Sanghavi and Laura Winig

Marks & Spencer initiated a comprehensive approach to sustainability (reduction of waste, carbon emissions, fair trade) called Plan A. Does it offer a competitive advantage? View Details

Keywords: Marketing; Corporate Social Responsibility and Impact; Strategic Planning; Environmental Sustainability; Competitive Advantage; Retail Industry

01 Oct 2000
News

Books

Design Rules: The Power of Modularity (Volume 1) by Carliss Y. Baldwin and Kim B. Clark (The MIT Press) Today's fast-paced global economy often seems to operate as an independent force, but its products, firms, and markets are all derived... View Details

25 Apr 2017
First Look

First Look at New Research, April 25

2017 CA: BVT Publishing Global Marketing Management: A Casebook By: Quelch, John A. Abstract—During the last quarter century, international business was shaken by a revolution in global competition unlike any previously experienced. As... View Details

Keywords: Sean Silverthorne

23 May 2019
Book

These Entrepreneurs Take a Pragmatic Approach to Solving Social Problems

common theme and we were able to detect some patterns. There basically is an infinite combination of five core strategies being used across a spectrum of impact to make positive change. The strategies... View Details

Keywords: by Dina Gerdeman; Green Technology

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

01 Jun 2015
News

Faculty Q&A: Reemerging Technologies

yet today, open up any major newspaper and the first thing you see are mechanical watch ads. The Swiss now own between 55 and 60 percent of the global market value for watches. They were able to redefine what it means to wear a Swiss... View Details

Keywords: April White; Apparel Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Printing and Related Support Activities; Manufacturing

21 Aug 2000
Research & Ideas

Faculty Research Looks to Latin America

individual countries that are driving these flows, but rather that the willingness has to be on the part of international investors to take risks. And emerging markets can't depend any longer on just international portfolios to allow for... View Details

Keywords: by Martha Lagace

01 Apr 2002
News

Student Conferences Spark Discussion, Promote Interaction

described as "American icons" by moderator Tom Davenport, director of the Accenture Institute for Strategic Change. Jack Duffy, SVP of corporate strategy at UPS, noted that the process of integrating technology into the company's... View Details

Keywords: H Naylor Fitzhugh; Colleges, Universities, and Professional Schools; Educational Services

01 Apr 2000
News

Award-Winning Article Urges Companies to Loosen Ties that Bind

their companies: What business are we really in?" the authors write. "Their answers will determine their fate in an increasingly frictionless economy." Both Hagel and Singer are principals at McKinsey & Company. Their award-winning article was adapted from their book,... View Details

24 Jul 2018
First Look

New Research and Ideas, July 24, 2018

2018 Independently published Unlocked: Keys to Improve Your Thinking By: Zaltman, Gerald Abstract—What’s the best way to change your life? Change how you think, says marketing guru Gerald Zaltman. While most of us are accustomed to... View Details

Keywords: Dina Gerdeman

←
306
307
…
375
376
→