Publications

01 Oct 1999
News

Culture Clash: Exploring Cross Cultural Conflicts in Business

one of the first firms in Thailand to develop its own written code of ethics. The company's philosophy is rooted in the Buddhist concept of fairness and also stresses product quality, the value of the... View Details

Keywords: Judith A. Ross

August 2016 (Revised August 2017)
Case

AnswerDash (Abridged)

By: Elie Ofek and Jeffrey D. Shulman

It is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details

Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry

June 2016 (Revised August 2017)
Case

AnswerDash

By: Elie Ofek and Jeffrey D. Shulman

It is 2014, and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details

Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry

August 2001
Case

Charmed Technology

By: Youngme E. Moon

Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details

Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry

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January 2000 (Revised March 2004)
Case

Officenet (A): Making Entrepreneurship Work in Argentina

Describes the creation and financing of Officenet, an office supply distributor in Argentina. The company serves the business-to-business market through a catalog (combined with phone orders) and also through an Internet-based catalog. Officenet is a pioneer in both... View Details

Keywords: Internet and the Web; Entrepreneurship; Business Startups; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry; Argentina

Keywords: New Venture Competition; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments; Securities, Commodities, and Other Financial Investments

01 Sep 2009
News

Faculty Research Online

HBS Working Knowledge vault about building a business in a down economy, motivating the troops, and other current topics. See http://hbswk.hbs.edu/item/6232.html. Why Do Countries Adopt International Financial Reporting Standards? Why do... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; News, Library, Internet, and Other Services; Information

02 Feb 2016
Blog Post

A Summer Internship in General Management

summer at a consumer packaged goods company that makes some of the country’s most well-known brands, I learned how to approach a problem from a marketing perspective. I feel that the additional granularity this gave me is a great complement to the strategic and View Details

Keywords: Consumer Products / Retail

16 Jul 2024
Op-Ed

Corporate Boards Are Failing in Their No. 1 Duty

shareholder value. The GE board had deferred to Welch in a highly public selection process, which had favored the sales-focused Immelt over someone who could transform GE to prepare the company for the future, just as Welch had done in the early 1980s. Immelt never... View Details

Keywords: by Bill George

01 Jun 1999
News

Where Main Street Meets Wall Street

For Boston, whose history is better known for its midnight rides and tea parties with attitude, this was, by comparison, a low-key moment. On a slow July day in 1924 in the Hub's financial district, a new investment View Details

Keywords: Garry Emmons

Abe Plough

In 1908, with $125 borrowed from his father, Plough formed Plough, Incorporated by selling Antiseptic Heating Oil door to door. Over the next 65 years, Plough transformed his company from a small manufacturer of toiletries to a multinational corporation producing such... View Details

Keywords: Healthcare

17 Apr 2014
News

York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition

(MBA 2005), Nayana Mawilmada (MBA 2005) and Jayamin Pelpola (MBA 2010). The firm hopes to capitalize on the current development drive and rapid economic growth taking place in Sri Lanka. Based in Colombo, York Street Partners was launched... View Details

13 Jun 2014
News

The Art of Effecting Change

director at Summit Partners, says her connection to the contemporary art world began casually. The mother of four had taken a break from real estate development (Rouse & Associates, then AEW Capital Management) after the birth of her... View Details

Keywords: Jill Radsken; Arts, Entertainment

01 Sep 2004
News

A Market-Based Prescription

The Bulletin caught up with HBS professor Regina E. Herzlinger this summer as she was en route to Nashville to accept the 2004 Healthcare Financial Management Association Board of Directors’ Award. The prestigious honor recognizes thought... View Details

Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

winter 2001
Article

Product-Development Practices That Work: How Internet Companies Build Software

By: A. D. MacCormack

Keywords: Product; Research and Development; Internet and the Web; Applications and Software

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October 1978 (Revised July 1991)
Case

U.S. Pioneer Electronics Corp.

By: Hirotaka Takeuchi

Focuses on the problem of the means by which a manufacturer controls its channel of distribution. U.S. Pioneer's retail outlets have turned "dissident" and management has to decide what tactics to employ to stop further erosion (short-run) and what long-run... View Details

Keywords: Decisions; Growth and Development Strategy; Distribution Channels; Production; Problems and Challenges; Software; Electronics Industry; United States