Publications

July 2005 (Revised March 2007)
Case

Kansai Digital Phone: Zutto, Gaining Japanese Loyalty

By: Francisco de Asis Martinez-Jerez and James Robert Dillon

Ted Katagi, marketing strategy manager of Kansai Digital Phone (KDP), utilizes customer lifetime value as a key metric to prioritize initiatives in an emergency plan to turn around the company. KDP is a regional phone company in Japan with less than stellar... View Details

Keywords: Customer Relationship Management; Customer Value and Value Chain; Customer Satisfaction; Telecommunications Industry; Telecommunications Industry; Japan; United States

March 2006 (Revised April 2009)
Case

Tecsis: A Global Cleantech Venture Based in Brazil

Bento Koike, founder and CEO of Tecsis Ltda., is facing a number of important decisions. With ups and downs typical of self-funded start-ups, Tecsis has grown to about 1,500 people and over $50 million in revenues with one major customer. Tecsis, located in Brazil, is... View Details

Keywords: Globalized Firms and Management; Cost vs Benefits; Diversification; Emerging Markets; Entrepreneurship; Environmental Sustainability; Volatility; Green Technology Industry; Brazil; United States

Find at Harvard

February 2019 (Revised September 2019)
Case

Theranos: The Unicorn That Wasn't

By: Joseph B. Fuller and John Masko

In 2003, 19-year-old Elizabeth Holmes founded a startup dedicated to making blood testing easier and more affordable. By 2015, her company, Theranos, was worth $9 billion. It boasted a star-studded board and contracts with national pharmacy and supermarket chains... View Details

Keywords: Theranos; Blood; Lab Testing; Fraud; Holmes; Balwani; Shultz; Carreyrou; Securities And Exchange Commission; Food And Drug Administration; FDA; SEC; Health Testing and Trials; Corporate Accountability; Organizational Culture; Misleading and Fraudulent Advertising; Crime and Corruption; Entrepreneurship; Medical Devices and Supplies Industry

July 2024 (Revised January 2025)
Case

Dynamic Pricing at Wendy's: Where's the Beef?

By: Elie Ofek, Alicia Dadlani and Martha Hostetter

In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details

Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry

December 1980 (Revised February 1998)
Case

McDonald's Corp. (Condensed)

By: W. Earl Sasser and David C. Rikert

Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger... View Details

Keywords: Service Operations; Competition; Food and Beverage Industry

June 2014
Teaching Note

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams

Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details

Keywords: Communication Strategy; Change Management; Communication; Change; Leadership; Management; Energy Industry; India

February 2007 (Revised March 2007)
Case

Navigating Turbulent Waters: Glitnir Bank's Communication Challenge during a Macroeconomic Crisis

By: Michael D. Kimbrough, Gregory S. Miller, Vincent Marie Dessain and Ane Damgaard Jensen

Glitnir Bank is an Icelandic company following an aggressive growth strategy that relies heavily on foreign debt. Access to such debt is suddenly curtailed when there is a downturn in market sentiment regarding the Icelandic economy as a whole. Students will reflect on... View Details

Keywords: International Finance; Banks and Banking; Macroeconomics; Communication Strategy; Banking Industry; Iceland

August 2022 (Revised August 2025)
Case

Fresh Food Generation

By: Brian Trelstad, Amy Klopfenstein and Mel Martin

This case highlights one of five BIPOC entrepreneurs in the Boston area as part of the HBS Impact Investment Fund. In fall 2021, a team of HBS students reviewed the financial statements of Fresh Food Generation (FFG), a Dorchester, Massachusetts-based food service... View Details

Keywords: Impact Investing; Investment; Entrepreneurial Finance; Entrepreneurship; Race; Food and Beverage Industry; Boston

November 2015 (Revised February 2016)
Case

Lipman: Vertical Integration in Fresh Tomatoes

By: José B. Alvarez and Carin-Isabel Knoop

Lipman, the largest open field fresh tomato grower and marketer in the United States, has been successfully pursuing an aggressive strategy of acquisitions over the last several years. End-market consolidation in the retail space has driven vertical integration in the... View Details

Keywords: Tomatoes; Fresh Produce; Vertical Integration; Agribusiness; Agriculture and Agribusiness Industry; United States; Cuba; Central America

Web

Buy Now, Pay Later: Credit in a Consumer Society

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details

16 Oct 2015
Blog Post

HBS and the Arts

opportunity to combine my interests in art and finance by working for an asset management firm where I helped to establish a group focused on financial services for the art community. We worked with museums, artist foundations, artists,... View Details

25 Oct 2020
Research & Ideas

The Dark Side of Fintech Borrowing

requirement introduced by the Dodd-Frank Act for fintech lenders might serve the industry well, Di Maggio suggests. The law “forced the banks to actually make sure that the borrowers will be able to repay their loans.” “In the mortgage... View Details

Keywords: by Rachel Layne; Financial Services; Financial Services

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

control specialists. A lot of people think of this as disruption, like the taxi industry is being disrupted by Uber. It’s not disruption. Rather, it’s a completely different kind of firm. This hasn’t happened in more than 100 years. Firms... View Details

Keywords: by Dina Gerdeman

21 Dec 2010
First Look

First Look: December 21

ethanol from corn. The cooperative has performed well in comparison to other producers, but margins in the industry had declined as industry production levels neared market... View Details

August 1989 (Revised May 1991)
Case

Grosvenor Park

By: William J. Poorvu and Katherine Sweetman

Dick Dublin believes he has designed a townhouse development which will appeal to mobile young professionals. Dublin has removed some market risk by locking in a forward commitment for low interest rate loans for future purchasers at Grosvenor Park. The pricing... View Details

Keywords: Financial Management; Projects; Financing and Loans; Property; Financial Strategy; Price; Strategic Planning; Business and Government Relations; Real Estate Industry; Maryland

September 2012 (Revised September 2015)
Case

Doing Business in Ghana

By: Felix Oberholzer-Gee and Elena Corsi

An entrepreneur considered investing in tomato paste manufacturing in Ghana, an emerging economy, and pondered the opportunities and challenges of investing here. Ghana's economy had been growing over the last decade, reaching a peak of 14.4% growth rate in 2011. Now a... View Details

Keywords: Emergent Countries; Strategy; Opportunity Cost; Emerging Markets; Agriculture and Agribusiness Industry; Ghana

06 Oct 2003
Research & Ideas

The Problem with Hedge Funds

way in which the market is changing against the interest of most investors.281 In 2001 the California Public Employees Retirement System, America's largest pension fund, put $1 billion into hedge funds. It was a major stamp of approval.... View Details

Keywords: by D. Quinn Mills

March 1994 (Revised April 1994)
Case

Marriott Corporation - Restructuring

Deals with the decision of whether to split Marriott into two companies Marriott International and Host Marriott. Marriott has run into problems owing to the decline in real estate valuation. At the time of the case, it has a significant percentage of assets in hotels... View Details

Keywords: Restructuring; Ethics; Accommodations Industry