Managing Markets - Publications - Faculty & Research

22 Apr 2015
Op-Ed

Reforming Greece: Myths and Truths

firms-partly thanks to changes in labor regulations that made labor markets more flexible. Reforms were also effective at cutting red tape that prevented entrepreneurs from starting businesses. The number of days to start a business... View Details

Keywords: by George Serafeim

23 May 2011
Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

Reporting Advances Integrated reporting is an emerging management practice that involves the integration of a company's required financial report with its voluntary (except for a few countries) corporate social responsibility or... View Details

Keywords: by Robert G. Eccles & George Serafeim

01 Jun 2015
News

Learning from Global Immersion Experiences

against a backdrop of unusually sobering geopolitical events, including the attack on Charlie Hebdo headquarters in Paris and a suicide bombing at a police station in Istanbul’s historic Sultanahmet quarter, not far from the area where the students planned to conduct... View Details

05 Jun 2013
Op-Ed

Corporate Leaders Need to Step Up on Climate Change

policy activism and withdraw from associations that refuse to do so, like when Pacific Gas & Electric, Apple, and Nike left the US Chamber of Commerce over its opposition to regulating greenhouse gas emissions. Third, businesses should View Details

Keywords: by Michael Toffel & Auden Schendler

Web

Evolution of the Social Enterprise Conference | Social Enterprise | Harvard Business School

catalyzing solutions around them. If you read the front page of the newspaper any day, it's increasingly obvious that social and environmental externalities cannot be separated from the business and market opportunities that create them,... View Details

01 Dec 2008
News

Letters to the Editor

any marketing cases on the Hispanic market in the last 100 years. Too bad Ted is not around. Jorge E. Reynardus (MBA ’73) New York, NY Professional Managers and HBS The history... View Details

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

that attract consumers to retailers’ websites. Companies typically have to balance the popularity of these policies in a competitive market with the high costs of managing returns, including shipping and... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

July 1993
Case

Genzyme Corporation: A Financing History

By: Timothy A. Luehrman and Andrew D. Regan

Genzyme Corp.'s financing history is unusual compared to most biotech companies. This case presents the sequence of financings employed by Genzyme, along with the product--market and corporate-development strategies adopted by Henri Termeer, Genzyme's CEO. As such, the... View Details

Keywords: History; Marketing Strategy; Financing and Loans; Business Strategy; Growth and Development Strategy; Biotechnology Industry

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September 2009 (Revised November 2010)
Case

Marquee: The Business of Nightlife

By: Anita Elberse, Ryan Barlow and Sheldon Wong

In December 2008, nightlife impresario Noah Tepperberg celebrated the fifth anniversary of his New York City nightclub Marquee. While most clubs are over within their first one-and-a-half years, Tepperberg has succeeded in keeping Marquee one of NYC's hottest clubs for... View Details

Keywords: Forecasting and Prediction; Cost Management; Marketing Strategy; Competitive Strategy

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14 Feb 2007
Op-Ed

Tata-Corus: India’s New Steel Giant

was to supplement the customer-facing front-end in the developed markets, with a lower-cost back-end in an emerging market. That is, TCL was trying to buy a sales and marketing structure and a set of brands. Much like Tata is with Corus.... View Details

Keywords: by Tarun Khanna

19 Jun 2018
Research Event

Has Environmental Sustainability Lost its Relevance?

stellar cast of practitioners, management researchers, and business and environmental historians. As co-organizer of the event with HBS Professor Amy Edmondson and Swedish business historian Anki Bergquist, I was thrilled as the... View Details

Keywords: by Geoffrey G. Jones; Energy

Web

From the Director | Baker Library

Sterling, Managing Director, Administrative and Educational Affairs, Dean’s Office. As co-chairs of the Case Centennial Celebration, they have offered their expertise and time for which we are most grateful. We would like to thank Brian... View Details

July 2010 (Revised August 2011)
Supplement

Erik Peterson at Biometra (B)

By: John J. Gabarro, Thomas J. DeLong and Jevan Soo

This one-paragraph case adds to the data presented in the (A) case. A redisguised and updated version of earlier case 494-006. View Details

Keywords: Business Units; Leadership; Management; Product Launch; Problems and Challenges

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April 2018
Teaching Note

InsideSales.com (A) and (B)

By: Frank Cespedes

Teaching Note for HBS Nos. 817-018 and 817-042. InsideSales.com (ISC) has been successful selling its software to small- and medium-sized businesses (SMB). But for various reasons, the founders see “the next stage of growth” as building a scalable sales and service... View Details

Keywords: Corporate Entrepreneurship; Organizational Change and Adaptation; Organizational Design; Customer Relationship Management; Growth Management; Marketing Strategy; Salesforce Management; Talent and Talent Management; Technology Industry

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June 2008
Teaching Note

Amanco: Developing the Sustainability Scorecard (TN)

By: Robert S. Kaplan

Teaching Note for [inse107038]. View Details

Keywords: Balanced Scorecard; Strategy; Performance; Groups and Teams; Management Systems; Market Entry and Exit; Competition; Social Enterprise; Motivation and Incentives; Goals and Objectives; Manufacturing Industry; Latin America; Brazil

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02 Jul 2001
What Do You Think?

Built to Last or Bought to Sell?

trade with a high degree of market mediated objectivity—as the model for a future where managers struggle hopelessly to keep up with investor-perceived value shifts. They seem to directly challenge the... View Details

Keywords: by James Heskett

Profile

Wendy Lim

curriculum, diversity of student body, and strong campus life, HBS became a place for renewal. Preparation for personal and professional growth The school’s general management approach appealed to Wendy. “The higher you go within an... View Details

01 Dec 2008
News

Where Are They Now?

Glauber earned his doctoral degree in business administration at HBS and joined the faculty in 1964. He taught courses on corporate finance and investment management, and served as faculty chair of the Advanced Management Program. In... View Details

Keywords: Margie Kelley; Colleges, Universities, and Professional Schools; Educational Services; Administration of Economic Programs; Government

01 Aug 2001
News

Amy Schiffman Langer (MBA '77)

much sought-after speaker on social marketing and nonprofit management issues. "Breast cancer creates tremendous fear and panic and claims far too many lives," Langer observes. "But a lot can be done to... View Details

Keywords: Alumni Achievement Award; Health, Social Assistance