services - Publications - Faculty & Research

22 Jul 2024
News

Viral Marketing’s Early Muse

Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer View Details

Fast Answer

FIELD Global Immersion: South Korea

on business concepts such as strategy, business models, new product or service development, retail trends, etc. View Details

The Visible Hand of History

business history can be a viable and thriving field of research and teaching in a business school, by offering great electives, unique research and pedagogical efforts such as the Creating Emerging Markets (CEM) Project, outstanding archival View Details

01 Sep 2011
News

Student Trio Advance Health Payment Reform

focused on how to calculate a fixed price for all services related to a specific condition — knee replacement. (The hospital is nationally recognized for expertise in orthopedic surgery.) The “bundled” price would cover everything from... View Details

Keywords: bundling; Health, Social Assistance

06 Oct 2022
News

Untapped Potential

water entrepreneurship ecosystem is lagging behind other sectors that are on focused climate and sustainability—led Ferguson to found Burnt Island Ventures in 2020. The company invests exclusively in entrepreneurs building technologies and providing View Details

11 Mar 2019
News

Enabling Big Thinking

later launched Dealogic, a financial services software firm. Their success in business enabled Peter to set up the Ogden Trust in 1998, a nonprofit that initially provided funding for talented students to pursue higher education and that... View Details

26 Jul 2016
News

Alumni Capture the Essence of Pokemon GO Craze

success takes yrs.” Some alumni offered advice, like Jeremy Valeda (PLDA 15, 2013), who said, “I think Pokemon GO needs to leverage their geocaching service with local commerce to monetize the experience.” Cimarron Buser (MBA 1988)... View Details

Keywords: Arts, Entertainment

01 Apr 2000
News

Sign of the Times: General Management Course Evolves

Cases will be drawn from existing entrepreneurship courses and from the GM course, and new cases will be developed as needed. Faculty from the Entrepreneurial and Service Management unit will oversee the course, which is being taught this... View Details

01 Dec 2006
News

Green as Gold

but it won’t be the last. Wyss House (formerly Sherman Hall) has also been renovated with the goal of obtaining LEED silver certification. Meghan Duggan, manager of energy and sustainable services for HBS Operations, says the School... View Details

Keywords: Paul Massari; Specialty Trade Contractors; Construction

27 Oct 2009
First Look

First Look: October 27

Working Papers Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets? (revised) Authors: Shawn Cole, Thomas Sampson, and Bilal Zia Abstract Why is demand for formal financial View Details

Keywords: Martha Lagace

March 2020
Case

Voi Technology

By: Jeffrey F. Rayport and Olivia Hull

Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details

Citation

Educators

Purchase

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

that is highly valued by them, but doesn't cost you a lot of money. For example, allocate more services to good customers. This could mean a designated line at the deli counter, or a ten items or less checkout line. You already have the... View Details

Keywords: by Manda Salls; Consumer Products; Retail

09 Feb 2018
Research & Ideas

Big Hits: The Best of the 2018 Super Bowl Ads

partisanship, and/or conscious neglect, as they presented their brands as heroic substitutes stepping in to provide services (e.g., clean water, cancer research funding) traditionally provided by nations, states, and/or NGOs. Click to... View Details

Keywords: Re: Multiple Faculty; Telecommunications

26 May 2009
Research & Ideas

Improving Market Research in a Recession

recession ends? Or are they developing coping mechanisms that will endure, especially if the recession is lengthy? What new products and services will consumers be open to embracing? If, as in the financial View Details

Keywords: by John Quelch

Web

Mastering Consulting and Advisory Skills - Course Catalog

Partners at major consultancies, who recognized that many MBAs arrive unprepared amid a changing professional services landscape. The course design also builds on the historically successful EC course Professional Firm Management , and... View Details

01 Jun 1996
News

Reinventing Marketing

becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other disciplines - such as... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

Portrait Project

Josh Latson

problems, in health care, in education, and elsewhere. I will live this life in service of others, not just of myself, and raise good kids who will do the same. I will make my spouse feel special every day. I will enjoy the beauty of more... View Details

Profile

Benjamin Peterson

In his two-year mission service in Haiti, for the Church of Jesus Christ of Latter-Day Saints, Ben Peterson experienced something that “completely changed my worldview. I had a privileged life. I had never lived in poverty, had never... View Details

07 Oct 2021
News

Bringing Light to the Fight

own businesses and is now director of the Auckland International Airport and chair of Spark, New Zealand’s largest telecommunications and digital services company. “Measuring performance in charity is as important as in a commercial... View Details

01 Mar 2019
News

Tools and Training for a “Wicked Problem”

the homeless transition to affordable housing, and expanding behavioral health services and substance abuse treatment programs are all part of the plan; when it comes to its implementation, however, Keller will draw on tactics he picked... View Details

Keywords: homelessness

Publications