Publications

March 2000 (Revised June 2000)
Case

Jeanne Lewis at Staples, Inc. (C)

By: Linda A. Hill and Kristin Doughty

Supplements the (A) case. View Details

Keywords: Organizational Change and Adaptation; Management Style; Change Management; Marketing Strategy; Management Succession; Competitive Advantage; Problems and Challenges; Management Teams; Retail Industry; United States

June 2013 (Revised March 2014)
Case

Hennes & Mauritz, 2012

By: John R. Wells and Galen Danskin

In 2012, Hennes & Maurtiz (H&M) was the second-largest specialty apparel retailer in the world. Sales for fiscal 2012 were $18.1 billion and operating profits were $3.3 billion. H&M operated 2,776 stores, 93% of them outside its home base of Sweden. Over the past... View Details

Keywords: Fashion; Strategic Decision Making; Strategy; Supply Chain; Competitive Strategy; Corporate Strategy; Fashion Industry; Europe; Sweden

November 2006 (Revised March 2010)
Case

Two Ways to Fly South: Lan Airlines and Southwest Airlines

By: Ramon Casadesus-Masanell, Tarun Khanna, Jorge Tarzijan and Jordan Mitchell

To maximize their effectiveness, color cases should be printed in color. Looks at the different business models of two highly successful and profitable airlines: Chilean-based Lan Airlines and U.S.-based Southwest Airlines. Lan Airlines pursues a hub-to-spoke... View Details

Keywords: Business Model; Service Operations; Competitive Advantage; Air Transportation Industry; United States; Chile

November 2021
Article

Corporate Strategy and the Theory of the Firm in the Digital Age

By: Markus Menz, Sven Kunisch, Julian Birkinshaw, David J. Collis, Nicolai J. Foss, Robert E. Hoskisson and John Prescott

The purpose of this article is to reinvigorate research in the intersection of corporate strategy and the theory of the firm in light of the rapid advancement of digital technologies. Using the theory of the firm as an interpretive lens, we focus our analysis on the... View Details

Keywords: Digitalization; Multi-business Firm; Scale And Scope; Theory Of The Firm; Corporate Strategy; Technological Innovation; Competitive Advantage; Organizational Design; Theory; Research; Digital Transformation

Find at Harvard

August 1995
Teaching Note

State Street Boston Corporation: Leading with Information Technology TN

By: Richard L. Nolan, Donna B. Stoddard and Chiara Francalanci

Teaching Note (5-196-058). View Details

Keywords: Information Technology; Financial Institutions; Transformation; Technology Adoption; Information Management; Competitive Strategy; Financial Services Industry

April 2013
Teaching Plan

Marks and Spencer: Plan A (TP)

By: David Bell and Michael Norris

Teaching Note for 509029. View Details

Keywords: Marketing; Corporate Social Responsibility and Impact; Strategic Planning; Environmental Sustainability; Competitive Advantage; Retail Industry

March 2011 (Revised August 2012)
Case

Groupon

By: Sunil Gupta, Ray Weaver and Dharmishta Rood

On November 4, 2011, Groupon, a marketing services company that promoted local businesses by selling deeply discounted vouchers for their products and services, completed its initial public offering that valued the company at $17 billion. Within a year Groupon's share... View Details

Keywords: Budgets and Budgeting; Customers; Entrepreneurship; Growth and Development; Marketing Channels; Competitive Strategy; Value Creation

April 2001
Teaching Note

Microsoft Carpoint

By: Jeffrey F. Rayport, Steven Silverman and William A. Sahlman

Teaching Note for (9-898-280). For book only - not listed on case. View Details

Keywords: Competitive Strategy; Internet and the Web; Service Delivery; Partners and Partnerships; Change; Customers; Web Services Industry

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

competition among firms? In the working paper Competing with Privacy, Ramon Casadesus-Masanell and Andrés Hervás-Drane "consider a market where firms set prices and disclosure levels for consumer information, and consumers observe both... View Details

Keywords: by Dina Gerdeman; Consumer Products

November 2023
Teaching Plan

Geely SEA: New Electric Vehicle Platforms

By: Willy Shih

Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Product Design; Product Development; Cost Management; Competitive Strategy; Industry Structures; Product Positioning; Auto Industry; China; Sweden

July 2011 (Revised September 2011)
Case

Game Time Decision for AppDirect

By: Andrei Hagiu, Laura Arjona and Emily Zhang

AppDirect is a start-up that offers small businesses software-as-a-service solutions through a business app marketplace and portal. Daniel Saks, co-founder and co-CEO, is faced with the key question of deciding distribution strategy: should AppDirect find channel... View Details

Keywords: Digital Platforms; Distribution; Applications and Software; Innovation Strategy; Entrepreneurship; Business Growth and Maturation; Competitive Strategy; Information Technology Industry; United States