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  • All HBS Web  (9,864)
    • People  (25)
    • News  (1,743)
    • Research  (6,367)
    • Events  (44)
    • Multimedia  (118)
  • Faculty Publications  (4,695)
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  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a View Details
  • 03 Feb 2020

Information Session in Dallas

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 17 Dec 2019

Information Session in Riyadh

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 03 Oct 2019

Information Session in Detroit

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 08 Oct 2019

Information Session in Mexico City

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 21 Aug 2019

Information Session in Pittsburgh

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 25 Sep 2019

Information Session in Cape Town

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 21 Aug 2019

Information Session in Portland

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 25 Jul 2019

Information Session in Toronto

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 26 Jul 2019

Information Session in Shanghai

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 22 Jul 2019

Information Session in Istanbul

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 15 Jul 2019

Information Session in São Paulo

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 15 Jul 2019

Information Session in Los Angeles

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 17 Jun 2019

Information Session in Kiev

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • 10 Jun 2019

Information Session in Hong Kong

Join us to learn more about the Harvard Business School MBA Program. This event is designed for prospective applicants to learn more about the MBA Program and life at HBS. You will have the opportunity to hear from local alumni about the View Details
  • Fast Answer

Betas

transactions, and people.  From the company summary page, select the "Tearsheet" link in the left side navigation bar. Value Line Find a company profile using company name or ticker. Beta is located on the header of the... View Details
  • Web

Peek into the MBA | MBA

into the MBA is a free virtual program intended for undergraduate students who are interested in getting a peek into the Master of Business Administration (MBA) program experience and to learn more about the value of an MBA degree for... View Details
  • September 2010 (Revised August 2013)
  • Case

Liza Davis and the Bargain Hunting Customer

By: Francisco de Asis Martinez-Jerez and Lisa Brem
Liza Davis, an upscale women's fashion retailer, is reeling from worldwide recession and lower demand. Should the company target the fast-growing bargain hunter segment or hold the line on price discounts to preserve their brand image? Customer profitability... View Details
Keywords: Competitive Strategy; Price; Product Positioning; Customer Value and Value Chain; Business Cycles; Financial Crisis; Profit; Knowledge Use and Leverage; Fashion Industry; Retail Industry
Citation
Educators
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Related
Martinez-Jerez, Francisco de Asis, and Lisa Brem. "Liza Davis and the Bargain Hunting Customer." Harvard Business School Case 111-040, September 2010. (Revised August 2013.)
  • 24 Apr 2014
  • News

Improving the service experience requires excellence—but not in everything

Everyone knows what bad service feels like—and that’s something Frances Frei, Professor at HBS, wants to fix. Making the service experience better for everyone, from customers to employees, begins with understanding the services customers View Details
  • February 2023 (Revised June 2023)
  • Supplement

Graphic Packaging: Project Cowboy (C)

By: Benjamin C. Esty and E. Scott Mayfield
Analyzes the company’s decision on Project Cowboy following the events described in the B Case. View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America
Citation
Related
Esty, Benjamin C., and E. Scott Mayfield. "Graphic Packaging: Project Cowboy (C)." Harvard Business School Supplement 223-066, February 2023. (Revised June 2023.)
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