Publications

Web

Business Economics Online Course | HBS Online

to five minutes. Description of silent animated video above: Bar graph transitions into prices associated with sweaters and songs on iTunes Get social by collaborating with a global community of peers before, during, and after your... View Details

Web

Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement

Additionally, these conditions may lead to lower social engagement due to lack of care options , or resources through the healthcare system. Growing up with a condition that causes regular nosebleeds and life-threatening debilitations was... View Details

March 2004 (Revised January 2008)
Case

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch

Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details

Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation

11 Jul 2023
Blog Post

Second Life: Reflections on Complementing Success with an Encore Career

experience per se—but for those interests, ambitions, and activities he was most passionate about. Looking back, Kloeblen spoke passionately about a social networking group he had led at IBM. “It was a network of innovators, mostly inside... View Details

November 2008
Article

Getting off the Hedonic Treadmill, One Step at a Time: The Impact of Regular Religious Practice and Exercise on Well-Being

By: Daniel Mochon, Michael I. Norton and Dan Ariely

Many studies have shown that few events in life have a lasting impact on subjective well-being because of people's tendency to adapt quickly; worse, those events that do have a lasting impact tend to be negative. We suggest that while major events may not provide... View Details

Keywords: Health; Religion; Behavior; Happiness; Welfare

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July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

April 2018
Article

We Ask Men to Win & Women Not to Lose: Closing the Gender Gap in Startup Funding

By: Dana Kanze, Laura Huang, Mark Conley and E. Tory Higgins

Male entrepreneurs are known to raise higher levels of funding than their female counterparts, but the underlying mechanism for this funding disparity remains contested. Drawing upon Regulatory Focus Theory, we propose that the gap originates with a gender bias in the... View Details

Keywords: Business Startups; Finance; Gender; Prejudice and Bias

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21 Nov 2015
HBS Case

HBS Cases: Stella McCartney Combines High Fashion with Environmental Values

what is it? A: There are three main messages that I wanted to convey in the class. The first one was is that it is possible to be profitable, commercially successful, and build a prestigious and desirable brand while being environmentally and View Details

Keywords: by Brian Kenny; Fashion

July 2004 (Revised October 2018)
Case

Opium and Entrepreneurship in the Nineteenth Century

By: Geoffrey Jones, Elisabeth Koll and Alexis Gendron

This case examines the role of Jardine Matheson, a trading company founded by two Scottish merchants, in the opium trade between India and China during the nineteenth century. The two Opium Wars fought between Western powers and China, which sought to stop opium... View Details

Keywords: History; Globalized Economies and Regions; Ethnicity; Multinational Firms and Management; Groups and Teams; Trade; Social and Collaborative Networks; China; United Kingdom

08 Oct 2021
Blog Post

8 Stories from PRIDE for National Coming Out Day

HBS that fall, I showed up to my first PRIDE club happy hour and walking into it, I was the most nervous I had ever been in any social setting. It felt like an unveiling of this deep, hidden aspect of my identity and I had a feeling of... View Details

27 Mar 2020
Working Paper Summaries

Novel Risks

Keywords: by Robert S. Kaplan, Dutch Leonard, and Anette Mikes

13 Aug 2021
Research & Ideas

Managers, Here’s How to Bond with New Hires Remotely

onboarding more permanent talent remotely. "It’s a phenomenon that is catching on." “Our results are encouraging, as they suggest that opportunities for brief informal and synchronous interactions with senior members can enhance a new employee’s View Details

Keywords: by Lane Lambert

April 2012
Article

Teamwork on the Fly

By: Amy C. Edmondson

In a fast-paced and ever-changing business environment, traditional teams aren't always practical. Instead, companies increasingly employ teaming: gathering experts in temporary groups to solve problems they may be encountering for the first and only time. This... View Details

Keywords: Teaming; Cross-functional Integration; Organizational Learning; Groups and Teams; Experience and Expertise; Interpersonal Communication; Projects; Social and Collaborative Networks; Competency and Skills; Learning

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22 Jan 2016
Blog Post

Case Protagonists at HBS

a particular decision making process) is often a highlight of the HBS curriculum. Elliott Davis is one of the many students who has benefited from such insights. Elliott came to HBS after four years at IBM doing social business and... View Details

January 2023 (Revised June 2024)
Case

Elon Musk at Tesla

By: George Serafeim and Amram Migdal

This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details