Publications

September 2013
Case

SafeBlend Fracturing

By: Benson P. Shapiro, Frank V. Cespedes and Alisa Zalosh

The CEO of SafeBlend Technologies must set a price for the company's environmentally friendly fracturing fluid additive. The firm is negotiating a new contract with its biggest client, Bristol Natural Gas. For the last two years, SafeBlend has been the sole provider of... View Details

Keywords: Information Technology; Customer Relationship Management; Price; Negotiation; Competitive Advantage; Environmental Sustainability; Energy Sources; Sales; Energy Industry

October 2003 (Revised January 2005)
Case

Microsoft: Launching the Smart Watch

By: John T. Gourville and Christina L. Darwall

Microsoft is on the verge of launching its Smart Watch technology, which will allow specially designed watches to receive up-to-date information on sports, business, traffic, news, etc. After several years of effort and millions of dollars spent, the questions now... View Details

Keywords: Customer Focus and Relationships; Information Management; Marketing Strategy; Product Launch; Product Positioning; Product Design; Product Development; Performance Effectiveness; Partners and Partnerships; Information Technology Industry

26 Jan 2016
First Look

January 26, 2016

from World War II Internment Firm Trade By: Cohen, Lauren, Umit Gurun, and Christopher J. Malloy Abstract—We demonstrate that simply by using the ethnic makeup surrounding a firm’s location, we can predict, on average, which trade links... View Details

Keywords: Sean Silverthorne

Portrait Project

Wyatt Smith

up, "show how much more we need to work to buy new clothes, go out for dinners, or take a vacation." I was confused. We didn't take many vacations. On our family farm in Alabama, my dad's work ethic seemed oppressive, almost... View Details

September 2024
Case

Nvidia, Inc. in 2024 and the Future of AI

By: David B. Yoffie and Sarah von Bargen

Nvidia was one of the most successful companies in the world, reaching $3.4 trillion in valuation on June 18th, 2024. While Microsoft and Apple quickly recaptured the value crown, some analysts forecasted that Nvidia was so strongly positioned that it might become the... View Details

Keywords: Customer Value and Value Chain; Price; Technological Innovation; Competition; Vertical Integration; Valuation; Technology Industry

06 Jan 2003
What Do You Think?

China: The Next Big Market Opportunity or the Next Big Bubble?

Summing Up Those with firsthand experience suggest, in response to this month's column, that few CEOs with a reason to be there can forego investment in China. However, there is a reason why involvement today is most likely to be as a View Details

Keywords: by James Heskett

28 Apr 2021
Blog Post

Alumni Spotlight: Cissy Chen (MBA 2019)

organization, and then wrote reports that our team would provide to the target company. Much of what I wrote about dealt with issues that are common in Asia, from a lack of governance that met global standards, human capital resource issues (including diversity and or... View Details

03 Jan 2019
Research & Ideas

Everyone Knows Innovation is Essential to Business Success—Except Board Directors

short-term hits in revenue and be able to explain to analysts the reason they are doing so. In all of these ways, Groysberg and Cheng say, boards can ensure that they are focused on the long-term innovation... View Details

Keywords: by Michael Blanding

16 Dec 2014
First Look

First Look: December 16

Evidence from Randomized Survey Experiments By: Kuziemko, Ilyana, Michael I. Norton, Emmanuel Saez, and Stefanie Stantcheva Abstract—We analyze randomized online survey experiments providing interactive, customized information View Details

Keywords: Sean Silverthorne

January 2019 (Revised January 2021)
Case

The Louvre

By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer

Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and... View Details

Keywords: Customer-centricity; Cultural Organizations; Museum; Brand; Customer Focus and Relationships; Mission and Purpose; Culture; Education; Brands and Branding; Marketing; Fine Arts Industry

19 Apr 2004
Research & Ideas

Ground-Floor Opportunities for Retail in India

India's economic growth is an exciting new playing field for the retail industry and for entrepreneurs looking to get in on the ground level, a panel of that country's businessmen agreed. Rising incomes, increased advertising, and a jump... View Details

Keywords: by Julia Hanna; Consumer Products; Retail

August 2002 (Revised June 2006)
Case

Great Dakota Bank: Online Banking

By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar

In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank... View Details

Keywords: Banks and Banking; Internet and the Web; Customer Relationship Management; Consumer Behavior; Demand and Consumers; Technological Innovation; Customer Value and Value Chain; Customer Satisfaction; Management; Service Operations; Banking Industry