Publications
Publications
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(19,440)
- Faculty Publications (6,347)
- January 1984
- Background Note
Note on the Textile Industry in the 1980s
By: Kim B. Clark
Presents major developments in textile production technology during the 1970s and early 1980s. Outlines the specific innovations as well as the company and country of origin. View Details
- January–February 1984
- Article
How Fast Should Your Company Grow?
By: W. E. Fruhan Jr.
Keywords: Growth and Development
- 1984
- Chapter
Human Resources Management: The Integration of Industrial Relations and Organization Development
By: Michael Beer and Bert Spector
- 1984
- Article
The Development of Choice Tactics in Low Involvement Situations
By: Mary Zimmer and Rohit Deshpandé
- November 1983 (Revised October 1989)
- Case
Procter & Gamble Europe: Vizir Launch
Describes P&G's expansion in Europe, including the development of a strong country subsidiary management, responsive to local market differences. The launch of a new product presents strategic and organizational challenges as P&G considers making this their first... View Details
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details
- September 1983 (Revised July 1991)
- Case
Orthoteks USA (A)
A series on implementing strategy as the head of the U.S. subsidiary of a successful Swiss medical products firm. Traces the actions of the CEO over a four year period and highlights his negotiations with the Swiss parent and the way functional components of the... View Details
- September 1983
- Article
A Longitudinal Study of the Effects of Boundary Spanning Supervision on Turnover and Promotion in Research and Development
By: Michael Tushman and R. Katz
- August 1983 (Revised June 1984)
- Case
Rise of the New York Port
- June 1983 (Revised November 2001)
- Case
EMI and the CT Scanner (A)
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
- June 1983 (Revised March 1985)
- Supplement
EMI and the CT Scanner (B)
Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details
- June 1983
- Background Note
Note on the Paper Machinery Industry
Describes the major structural changes taking place in the paper industry in the 1970s: major oil and pulp price increases, pollution legislation, a shift in industry development from OECD countries to LDCs and NICs and the technological revolution in paper making.... View Details
- May 1983 (Revised November 1987)
- Case
Technical Data Corp.: Business Plan
Contains materials extracted from a business plan developed by the company in 1980. The purpose of the business plan was to raise $100,000 to finance the commencement of operations. The firm intended to provide analytical services to bond market traders. The product... View Details
Keywords: Business Plan
- April 1983 (Revised October 1990)
- Background Note
Textiles and the Multi-Fiber Arrangement
By: David B. Yoffie
What happens to an industry with millions of employees that loses its comparative advantage? This note examines this question by looking at the global textile and apparel industry. With the Multi-Fiber Arrangement coming up for renewal in December 1981, the United... View Details
- March 1983 (Revised November 1988)
- Case
Michael Bregman
By: Howard H. Stevenson and Richard O. von Werssowetz
Michael Bregman has successfully opened pilot installations of two different restaurant concepts. He now must develop a strategy for growth, including decisions about fast or slow growth, use of company-owned versus franchised units, and how to use the different... View Details