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IDEO: Human-Centered Service Design | Information Technology

Facing competition from streaming services and increased piracy, Cineplanet sought IDEO’s expertise. Together, they redesigned every facet of their customer experience—from the company’s website to their lobbies. For this request, IDEO... View Details

01 Sep 2005
News

GE’s Immelt Urges MBAs to Dream Big, Work Hard

Immelt In June, Class Day speaker Jeffrey R. Immelt (MBA ’82), chairman and CEO of General Electric, sent 878 MBA graduates off into the world with a pep talk in which he cited competitiveness and creativity as keys to business success.... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Jun 2004
News

The Inner-City Advantage

African-American Student Union. Growing opportunities and competitive advantages have made the inner city a hot spot for investors, particularly developers. “Real estate is a $24 trillion industry — there’s no bubble there,” said Yvonne... View Details

Keywords: H. Naylor Fitzhugh Conference; Howard; Naylor; Fitzhugh; Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2012
News

The Key to Innovation: Flexible Funding

innovation—such as the new required FIELD course, the Harvard Innovation Lab, and the U.S. Competitiveness Project—during the experimental phase. Once a concept is proven, the School can solicit the permanent funding needed to bring that... View Details

Keywords: Robert Steven Kaplan

20 May 2013
Op-Ed

Making America an Industrial Powerhouse Again

competitive global economy, US manufacturing can thrive only if it is at the leading edge of knowledge. History provides some guidelines for making sure the NNMI lives up to its potential: Have a broad agenda: Government-funded research... View Details

Keywords: by Gary Pisano; Manufacturing

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

encourages others to do it), modularity and openness (determining the ease with which outside complementors can "hitch their wagons" to the platform), balance (between competition and collaboration with producers of... View Details

Keywords: by James Heskett

01 Dec 2002
News

Alumni Honorees Urge Students to Emphasize Ethics

employees.” He emphasized that low turnover is a competitive advantage for Starbucks, which depends upon its frontline staff to maintain customer quality for millions of purchases each year. “People don't like to work only for a... View Details

14 May 2007
Research & Ideas

The Key to Managing Stars? Think Team

between knowledge workers and, say, manual workers, is that knowledge workers own the means of production. That means they carry the knowledge, information, and skills in their heads and can take it with them. As the basis of competition... View Details

Keywords: by Martha Lagace

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

government relations is part of the inner circle. You can look at Turkcell and see it as a typical emerging-market story. Government intervention is everywhere. Regulators even set prices, service by service. The competition is tightly... View Details

Keywords: by Sean Silverthorne

May 1997 (Revised May 1998)
Case

Progressive Corporation

By: Michael E. Porter and Nicolaj Siggelkow

Progressive is a leader in providing nonstandard (high-risk) automobile insurance to drivers across America, with a long record of extraordinary profitability. Progressive is facing a challenge in its segment from Allstate, the industry leader, and must decide how to... View Details

Keywords: Insurance; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Business Strategy; Competition; Competitive Strategy; Auto Industry; Insurance Industry; United States

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July 2010
Supplement

AdMob (B)

By: Mikolaj Jan Piskorski and David Chen

CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, and powered 6,000 websites and 1,000 applications, and... View Details

Keywords: Advertising; Capital; Global Strategy; Resource Allocation; Product Positioning; Competitive Strategy; Expansion; Mobile Technology; Advertising Industry; Telecommunications Industry

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June 2001 (Revised March 2002)
Case

Ducati

Focuses on the turnaround and strategic repositioning of Ducati, an Italian maker of high-end sport motorcycles, and describes the current concerns with the growth prospects of the company. Federico Minoli, the CEO and strategic mind behind the turnaround, knew that... View Details

Keywords: Growth and Development Strategy; Competitive Strategy; Product Positioning; Management Teams; Brands and Branding; Motorcycle Industry

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September 1999 (Revised April 2001)
Case

Credit Suisse (A) (Abridged)

By: W. Earl Sasser and William E. Fulmer

Credit Suisse is looking for ways to differentiate itself from current and likely competitors. After two years of restructuring, the bank's leadership wants profitable growth. It has decided to emphasize customer service. View Details

Keywords: Restructuring; Competitive Advantage; Customer Satisfaction; Banks and Banking; Growth and Development Strategy; Banking Industry; Retail Industry

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24 Apr 2014
News

Leading by example at a global company

Hiroshi Mikitani (MBA 1993), CEO of Rakuten, talks about leading a global company and the competitive advantages of speaking English. (Published April 2014) View Details

March 2008 (Revised March 2014)
Case

Facebook

By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein

As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details

Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

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01 Dec 2010
News

You Are What You Eat

Writing in the magazine Pig Progress (September 23, 2010), Austria-based John Hodges (AMP 52, 1967),an expert on genetics and ethics in agriculture, food, and the environment, warned that the current system of agribusiness is untenable. “Driven by View Details

Keywords: agricultural intensification; Animal Production and Aquaculture; Agriculture

February 2023 (Revised June 2023)
Supplement

Graphic Packaging: Project Cowboy (C)

By: Benjamin C. Esty and E. Scott Mayfield

Analyzes the company’s decision on Project Cowboy following the events described in the B Case. View Details

Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Manufacturing Industry; United States; North America

Citation

November 2015
Article

Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry

By: Victor Manuel Bennett, Robert Seamans and Feng Zhu

We examine how reducing search frictions in secondary markets affects the value appropriated by firms in primary markets. We characterize two effects on primary market firms caused by intermediaries entering secondary markets: the "cannibalization" and "option value"... View Details

Keywords: Cannibalization Effect; Option Value Effect; Secondary Markets; Concert Industry; Craigslist; Competition; Distribution Channels; Entertainment and Recreation Industry

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