Publications

January 2025
Teaching Plan

Patch Technology: Making It Easy to Do the Right Thing

By: Tomomichi Amano

Teaching Plan for HBS Case No. 522-037. View Details

10 Nov 2014
HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

realm. The idea is this: There is a market logic, which has rational economic calculations, and an artistic logic where one is doing something for self-expression. So how do you blend those two worlds? Noma... View Details

Keywords: by Michael Blanding; Food & Beverage

17 Nov 2020
Blog Post

Partners and Families Are an Integral Part of the MBA Experience

them quite a lot. Ina is interested in marketing as a subject area so at least once a week we have coffee chats and debates about the cases.” John Harry (MBA ’21, Old Section B) expressed that he and his... View Details

24 Apr 2008
Working Paper Summaries

Bank Accounting Standards in Mexico: A Layman’s Guide to Changes 10 Years after the 1995 Bank Crisis

Keywords: by Gustavo A. Del Angel, Stephen Haber & Aldo Musacchio; Banking

18 Feb 2020
News

Indie Bookstores, Once On The Verge Of Disappearing, Are Making A Comeback

February 2008 (Revised March 2010)
Teaching Note

MP3 Portable Audio Players and the Recorded Music Industry (TN)

By: Willy Shih

Teaching Note for [608119]. View Details

Keywords: Information Technology; Markets; Information Technology Industry

February 26, 2003
Article

Consumers' Reports on the Health Effects of Direct-To-Consumer Drug Advertising

By: Joel S. Weissman, David Blumenthal, Alvin J. Silk, Kinga Zapert, Michael Newman and Robert Leitman

Keywords: Customers; Advertising; Health; Pharmaceutical Industry

Read Now

December 7, 1999
Article

Henry Heinz and Brand Creation in the Late Nineteenth Century

By: Nancy F. Koehn

Keywords: Brands and Branding; Food and Beverage Industry

March 2010
Article

Information Content of Insider Trades before and after the Sarbanes-Oxley Act

By: Francois Brochet

This paper examines the information content of Form 4 filings under the more timely disclosure regime introduced by Section 403 of the Sarbanes-Oxley Act of 2002 (SOX). Abnormal returns and trading volumes around filings of insider stock purchases are significantly... View Details

Keywords: Stocks; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Government Legislation; Lawsuits and Litigation; Market Transactions; Volume; Sales

27 Mar 2019
Cold Call Podcast

Will Startup Fishbowl Become the Social Media App for Your Industry?

Keywords: Re: Leslie K. John; Consulting

12 Sep 2017
News

What’s the Right Kind of Bonus to Motivate Your Sales Force?

Spring 2013
Article

Salience in Quality Disclosure: Evidence from the U.S. News College Rankings

By: Michael Luca and Jonathan Smith

How do rankings affect demand? This paper investigates the impact of college rankings, and the visibility of those rankings, on students' application decisions. Using natural experiments from U.S. News and World Report College Rankings, we present two main... View Details

Keywords: Rank and Position; Demand and Consumers; Quality; Decisions; Newspapers; United States

Read Now

2004
Chapter

The Surprise of Collective Action: Consumer Mobilization in France, 1970-1985

By: Gunnar Trumbull

Keywords: History; Demand and Consumers; France

January 2012
Supplement

Roger Caracappa: Package Deals for the Estée Lauder Companies (Video)

By: James K. Sebenius

Keywords: Brands and Branding; Beauty and Cosmetics Industry

1994
Chapter

Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images

By: R. Higie and G. Zaltman

Keywords: Brands and Branding; Research

23 Jun 2021
Blog Post

How I Sourced My Internship Outside of the US: Abena Nyantekyi-Owusu

through her career at GE Healthcare) and technology and when I came across American Tower and learned about their focus on emerging markets it was perfect,” she said. Looking ahead to the future,... View Details

November 2003
Case

Procter & Gamble 2000 (A): The SpinBrush and Innovation at P&G

By: William A. Sahlman and Ryland Matthew Willis

Describes a set of decisions confronting some managers in the oral care division of Procter & Gamble. They must decide whether to buy a company that has developed an inexpensive, battery-operated toothbrush. The company's product has done well in one market, but... View Details

Keywords: Valuation; Innovation and Management; Corporate Entrepreneurship; Mergers and Acquisitions; Product Launch; Corporate Finance; Retail Industry

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