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Publications
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(118,334)
- Faculty Publications (634)
- October 1990 (Revised September 1993)
- Case
Changing the Culture at British Airways
By: John P. Kotter
In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details
- July 1990 (Revised August 1994)
- Case
U.S. Auto Industry: Scenarios and Choices for the 1990s
Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details
- March 1990 (Revised August 1991)
- Case
Tambrands, Inc.: The Femtech Soviet Joint Venture (A)
- October 1989
- Case
Olivetti (C): The Transition Concerto, 1st and 2nd Movements
By: Malcolm S. Salter and Roy V. Eales
- July 1989 (Revised August 1990)
- Background Note
New Theories of International Trade
By: David B. Yoffie and Heather A. Hazard
Explores the "new" theories of international trade--also called strategic trade policy--which were developed in the 1980s. Examines why economists and policy makers thought new approaches were necessary to explain international trade, the contributions of industrial... View Details
- June 1989 (Revised May 1993)
- Case
Fairfield Inn (A)
By: James L. Heskett
The Fairfield Inn, an economy hotel venture by the Marriott Corp., has developed a novel method for selecting and measuring the performance of its hotel personnel that fits the company's strategy. Because it faces the need to grow rapidly, questions have arisen as to... View Details
- May 1989 (Revised February 1991)
- Supplement
Motorola and Japan (B)
By: David B. Yoffie and John J. Coleman
Updates Motorola and Japan (A) and Motorola and Japan (A), Supplement. A rewrite of two earlier supplements. View Details
- April 1989 (Revised December 1998)
- Case
Masco Corp. (A)
Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details
- April 1989 (Revised June 1989)
- Case
U.S. Auto Industry: Scenarios and Choices
- January 1989 (Revised March 1995)
- Case
Du Pont Freon Products Division (A)
In 1988, the Du Pont Co. is abruptly confronted with solid scientific evidence that chlorofluorocarbons are destroying the earth's ozone shield. Du Pont, with its Freon brand product line serving markets for foam insulation, electronics solvents, and especially... View Details
- June 1988 (Revised May 1990)
- Case
Olivetti (B): Putting De Benedetti's ""Mark I"" Strategy to Work
By: Roy V. Eales and Malcolm S. Salter
- April 1988 (Revised January 1992)
- Case
General Mills, Inc.: Corporate Strategy
- January 1988 (Revised May 1988)
- Case
General Motors' Asian Alliances
Describes all of General Motors' major alliances with Asian firms. These include Toyota, Fanuc, Isuzu, Daewoo, Suzuki, Nissan, and Hitachi. Students can discuss the rationale of each alliance, their risks, their management problems, and their likely evolution. Also... View Details
- October 1987
- Case
Philips Group--1987, The
By: Francis Aguilar and Michael Y. Yoshino
Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details
- October 1987 (Revised February 1992)
- Case
Motorola and Japan (A)
By: David B. Yoffie and John J. Coleman
In 1981, Motorola was reevaluating its strategy towards Japan. The firm had been successful in penetrating the Japanese market, and it was confronting increased Japanese competition at home. How it should respond and with what kind of organization were the central... View Details
- June 1987
- Supplement
B-W Footwear: Interview with Robert Siff, President, and Lawrence Siff, Video
By: David B. Yoffie
B-W Footwear's CEO and his son discuss questions of management succession and recent moves to bolster their profitability. View Details
- December 1986 (Revised April 1987)
- Case
Motorola's Japan Strategy
By: David B. Yoffie and John J. Coleman