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  • December 2017 (Revised March 2018)
  • Case

Kellogg Company/eighteen94 capital

By: David Bell, Damien McLoughlin and Natalie Kindred
With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and... View Details
Keywords: CPG; Consumer Packaged Goods; Cereal; Battle Creek; Michigan; Breakfast; Snack; Agribusiness; Change Management; Growth Strategy; Corporate Venture Capital; Innovation; Startup; Brand; Brand ＆ Product Management; Advertising; Demand and Consumers; Innovation and Invention; Venture Capital; Food; Brands and Branding; Marketing; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consumer Products Industry; United States; Michigan; North America
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  • May 2013 (Revised March 2014)
  • Case

Benetton Group S.p.A., 2012

By: John R. Wells and Galen Danskin
On May 31, 2012, after 36 years on the Milan Stock Exchange, Benetton was officially delisted and taken private by Edizione, the Benetton family's holding company. Since 2000, Benetton shareholders had seen its market value fall from $4.3 billion to $720 million at the... View Details
Keywords: Strategy; Fashion; Retail; Privatization; Family Ownership; Performance Improvement; Problems and Challenges; Management Teams; Globalized Firms and Management; Change Management; Restructuring; Competitive Strategy; Retail Industry; Fashion Industry; Apparel and Accessories Industry; Italy
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  • October 2007
  • Article

The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

By: Anita Elberse and Bharat N. Anand
One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
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  • Web

Entrepreneurship - Recruiting

Hiring Organizations View hiring organizations for the Classes of 2023 and 2024. View MBA Hiring Organizations Entrepreneurship Facts & figures on students founding companies and joining start-ups. Entrepreneurship Facts & Figures Historical View Details
  • 2012
  • Discussion Paper

Labor Productivity and Quality Change in Singapore: Achievements in 1974-2011 and Prospects for the Next Two Decades

By: Koji Nomura and Tomomichi Amano
Labor productivity growth in Singapore that has grown at a rate of over 3.0 percent per year since 1970s considerably slowed down to 0.5 percent on average per annum in the latter half of the 2000s. The purpose of this paper is to ask, first, to what extent Singapore’s... View Details
Keywords: Labor; Performance Productivity; Quality; Economic Growth; Singapore
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  • Web

All Industries

Futures: Interview with Glossier CEO, Kyle Leahy 11 Dec 2023 Becca Carnahan MBA Hiring Organizations View hiring organizations for the Classes of 2023 and 2024. View MBA Hiring Organizations Entrepreneurship Facts & figures on students founding companies and joining... View Details
  • 20 Jan 2010
  • First Look

First Look: Jan. 20

globalization and liberalization have increased the competitiveness of product markets, one explanation for the trend towards decentralization could be increased competition. Of course there are a range of other factors that may also be... View Details
Keywords: Martha Lagace
  • Web

Asia Pacific - Global

grounding their leadership in enduring values such as trust, responsibility, and intentionality, while also seizing opportunities aligned with long-term trends and driven by their passions and strengths. MAY 2025 ALUMNI EVENT Dinner... View Details
  • December 2020
  • Case

Château Margaux: Serving Up the Third Wine

By: Elie Ofek
In fall 2019, Corinne Mentzelopoulos, owner of the famous first-growth Château Margaux, is pondering a series of decisions with respect to the chateau's third wine. Margaux du Château Marguax, as this wine was called, was launched in 2013 with a particular goal in mind... View Details
Keywords: Brand Management; Pricing; Wine Industry; Marketing Strategy; Product Marketing; Performance Evaluation; Price; Distribution Channels; Growth and Development Strategy; France
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  • Article

Gross National Happiness As an Answer to the Easterlin Paradox?

By: Rafael Di Tella and Robert MacCulloch
The Easterlin Paradox refers to the fact that happiness data are typically stationary in spite of considerable increases in income. This amounts to a rejection of the hypothesis that current income is the only argument in the utility function. We find that the... View Details
Keywords: Wealth and Poverty; Happiness; Employment; Income; Mathematical Methods; Welfare
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  • Person Page

Educational Technology

Streamlined Real-Time Slide Generation and Editing

Lets an instructor build slides during class, based on class discussion -- "the chalkboard alternative."  Student view offers a clean display with no distracting details (no menus, toolbars, or the... View Details

  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

packaged food companies were suffering declines. The case also discusses trends in the snack food business and invites readers to suggest how the company’s new CEO should build on the foundation that Irene created. Purchase this... View Details
Keywords: Dina Gerdeman
  • Program

Compensation Committees

trends in executive compensation Examine the impact of regulatory issues in different countries Respond to a more vigilant investor community Create successful compensation plans and processes Design better incentive systems and know the... View Details
  • 2016
  • Working Paper

Foreign Competition and Domestic Innovation: Evidence from U.S. Patents

By: David Autor, David Dorn, Gordon H. Hanson, Pian Shu and Gary Pisano
Manufacturing is the locus of U.S. innovation, accounting for more than three quarters of U.S. corporate patents. The rise of import competition from China has represented a major competitive shock to the sector, which in theory could benefit or stifle innovation. In... View Details
Keywords: Patents; Competition; System Shocks; Trade; Innovation and Invention; Manufacturing Industry; China; United States
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  • November 2009
  • Journal Article

A Theory of Growth and Volatility at the Aggregate and Firm Level

By: Diego A. Comin and Sunil Mulani
This paper presents an endogenous growth model that explains the evolution of the first and second moments of productivity growth at the aggregate and firm level during the post-war period. Growth is driven by the development of both (i) idiosyncratic R&D innovations... View Details
Keywords: Volatility; Microeconomics; Innovation and Invention; Growth and Development Strategy; Resource Allocation; Performance Productivity; Mathematical Methods; Research and Development
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  • 2008
  • Working Paper

Product Development and Learning in Project Teams: The Challenges are the Benefits

By: Amy C. Edmondson and Ingrid M. Nembhard
The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details
Keywords: Competency and Skills; Learning; Management Skills; Product Development; Projects; Groups and Teams; Conflict Management; Social and Collaborative Networks
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  • Web

About the Project - Managing the Future of Work

other advanced and emerging economies: Technology trends like automation and artificial intelligence Contingent workforces and the gig economy Workforce demographics and the “care economy” The middle-skills gap and worker investments... View Details
  • 18 Oct 2016
  • First Look

October 18, 2016

2016 New York: HarperBusiness Competing Against Luck: The Story of Innovation and Customer Choice By: Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan Abstract—The foremost authority on innovation and growth presents a path-breaking book every... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2008
  • Working Paper Summaries

Secrets of the Academy: The Drivers of University Endowment Success

Keywords: by Josh Lerner, Antoinette Schoar & Jialan Wang; Education
  • 2022
  • Working Paper

Post-market Surveillance of Software Medical Devices: Evidence from Regulatory Data

By: Alexander O. Everhart and Ariel D. Stern
Medical devices increasingly include software components, which facilitate remote patient monitoring. The introduction of software into previously analog medical devices as well as innovation in software-driven devices may introduce new safety concerns—all the more so... View Details
Keywords: Technological Innovation; Safety; Governing Rules, Regulations, and Reforms; Health Care and Treatment; Medical Devices and Supplies Industry
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