Filter Results:
(765)
Show Results For
- All HBS Web
(765)
- People (4)
- News (217)
- Research (446)
- Events (5)
- Multimedia (9)
- Faculty Publications (280)
Show Results For
- All HBS Web
(765)
- People (4)
- News (217)
- Research (446)
- Events (5)
- Multimedia (9)
- Faculty Publications (280)
- 01 Sep 2004
- News
Lisa Churchville (MBA 1979)
Century.” Okay, that might be a bit of local television hyperbole, but it was amazing to see the grainy video, spartan sets, rudimentary weather graphics, weathermen with long hair and sideburns (I am sure we did not look that dorky at... View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
20th century, I decided on an industrial marketer and a consumer marketer who epitomized the "American Century." Each in his own way was a pioneer in the art of salesmanship: Thomas J. Watson, Sr., who created International Business Machines (IBM), and Charles Revson,... View Details
- 08 Mar 2019
- Blog Post
“There’s no quick shortcut to success:” Zorpads takes off
a social media presence. Those weren't the only connections they used in building the business. The pair tapped into their networks to try and land a spot on the hit television show, Shark Tank. They got the idea from pitching their... View Details
- Web
A Marketing Revolution - The Art of American Advertising
Advertising media in antebellum America paved the way for all that followed—from magazine ads and giant billboards to television campaigns and internet marketing—and forever changed the nation’s consumer consciousness as the United States... View Details
- 06 Feb 2007
- First Look
First Look: February 6, 2007
http://www.hbs.edu/research/pdf/07-046.pdf Cases & Course MaterialsBroadcast Television in the Broadband World Harvard Business School Note 707-486 What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast View Details
Keywords: Martha Lagace
- 01 Jun 2016
- News
Ink
which he or she doesn’t. For anyone who follows coverage of campaigns on television or in newspapers or online, this is the secret decoder ring for how that process works.” Insider’s Pick This Town by Mark Leibovich “Leibovich understands... View Details
- 01 Mar 2004
- News
HBS Alumni Explore Tanzania
it is also surprisingly tiring. At the end of the day, it is a relief to get to our hotel and be greeted with damp facecloths and a cold glass of juice. The accommodations offer a combination of slower-paced, relaxed African atmosphere with amenities such as private... View Details
- 05 May 2003
- Research & Ideas
How Bank of America Turned Branches into Service-Development Laboratories
literature. And if she had to wait for a teller, she could pass the few minutes in line watching television news monitors or electronic stock tickers. What that customer probably wouldn't have realized was that all of these new services... View Details
- 28 May 2019
- News
The Physical Campus in a Virtual World
studying on our campus. In the same way that recorded music is a complement, not a substitute, for attending a live concert, and in the same way that watching a ballgame on television can’t really compete with the experience of sitting in... View Details
Keywords: Nitin Nohria
- 24 Mar 2015
- First Look
First Look: March 24
has learned in his long career. At the same time, he is keenly aware of problems and uncertainties affecting Mandalay Entertainment, a privately owned company in which he is principal. Mandalay produces movies and television content, owns... View Details
Keywords: Sean Silverthorne
- 01 Mar 2017
- News
Lego Stays on Script
those already exist. They need to have a building component and exist as a starting point for kids to create their own stories, not just play out what they see on television or in a movie.” In every case—including movies—“we have to make... View Details
Keywords: Julia Hanna
- 01 Jun 2003
- News
Batten Gift to Support Residential Campus
business when I was only 27.” Batten is a visionary entrepreneur and business leader who built Landmark Communications, Inc., based in Norfolk, Virginia, into a multimedia enterprise consisting of dozens of newspapers and specialty publications, several View Details
Keywords: Jeffrey L. Cruikshank
- 01 Apr 1999
- News
Q & A: Confronting New Technologies: When Doing Right Is Wrong
technologies include: Automobiles (electric vehicles) Bookstores (Internet sales) Department stores (discounters) Doctors (nurse-practitioners) Health insurance (HMOs) Mainframe computers (desktops) Motorcycles (dirt bikes) Network View Details
- 01 Sep 2003
- News
These Are the Good Old Days
number of available channels grew rapidly. CNN made world news available nearly instantaneously and delivered it 24/7. And what once was seen and heard only on television is now “rebroadcast” via the Internet. “Obviously, things have... View Details
- 13 Mar 2019
- Blog Post
There's No Quick Shortcut to Success: Zorpads Takes Off
a social media presence. Those weren't the only connections they used in building the business. The pair tapped into their networks to try and land a spot on the hit television show, Shark Tank. They got the idea from pitching their... View Details
- 04 Oct 2004
- What Do You Think?
Does Speed Trump Intellectual Property?
the advent of the fall television season, replete with new reality TV shows, producers are presenting us with an interesting case example of speed as a competitive strategy. One specific case in point is that of the Fox Network's recent... View Details
Keywords: by James Heskett
- Fast Answer
Historical Research - India
Service (FBIS) FBIS is a United States government agency which translates the text of daily radio and television broadcasts, newspapers and periodicals, government statements, books, and other sources of unrestricted information... View Details
- 01 Dec 1996
- News
Laurel without Hardy? A Lesson for Business
less, attractive. Hardware and software are complements. So are hot dogs and mustard, cars and car loans, cable television and TV Guide, the Internet and high-capacity digital phone lines, catalogues and overnight delivery services - even... View Details
- 01 Jun 2024
- News
Action Plan: Role-Play
When you encounter the phrase private investigator, chances are good the character you conjure up in your mind doesn’t resemble Sarah Carson (MBA 1971). So much the better for Carson, whose work has often required convincing people she was a small-business employee... View Details
- 01 Mar 2017
- News
HBX: Reimagining HBS for the Digital Age
their organizations. The second platform, HBX Live, is a virtual classroom housed in a Boston television studio where up to 60 people are engaged in real-time case discussions. The discussion leader — typically an HBS faculty member —... View Details