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  • All HBS Web  (1,500)
    • People  (10)
    • News  (414)
    • Research  (854)
    • Events  (6)
    • Multimedia  (15)
  • Faculty Publications  (486)
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  • August 2021 (Revised March 2022)
  • Case

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
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Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
  • 04 Oct 2011
  • Working Paper Summaries

Reviews, Reputation, and Revenue: The Case of Yelp.com

Keywords: by Michael Luca; Food & Beverage
  • 30 Aug 2006
  • Op-Ed

The Compensation Game

Confronting greater media scrutiny and an ever-increasing number of shareholder resolutions focusing on executive pay, Corporate America continues to support current pay practices as a product of "the market." Not too long ago,... View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana
  • May 2024
  • Teaching Note

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Influence; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Teaching Note 524-067, May 2024.
  • Web

Marketing - Faculty & Research

managerial implications for influencers, brands, and social media platforms. Keywords: Reputation ; Mathematical Methods ; Marketing Reference Programs ; Social View Details
  • 08 Dec 2022
  • HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

Nestlé, the world’s largest food and beverage company, faced a difficult choice last February as Russian tanks rolled across Ukraine, and the 24/7 news and social media cycle amplified the company’s every... View Details
Keywords: by Michael Blanding; Consumer Products
  • 2023
  • Working Paper

Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance

By: Jacqueline N. Lane, Paul Leonardi, Noshir Contractor and Leslie DeChurch
This paper addresses the need for theoretical advancements in understanding team processes and the impact of technology on teams. Specifically, it examines the use of digital collaboration technologies by organizational teams and their effect on team communication and... View Details
Keywords: Affordances; Groups and Teams; Communication Technology; Social Media; Organizational Change and Adaptation; Perception
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Lane, Jacqueline N., Paul Leonardi, Noshir Contractor, and Leslie DeChurch. "Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance." Harvard Business School Working Paper, No. 23-079, June 2023. (Accepted by Small Group Research. Revised July 2023.)
  • 02 Aug 2021
  • Blog Post

ALUMNI WORK TO REVERSE BIAS THROUGH PHILANTHROPY

a.TOCLinkHed:hover { text-decoration:underline!important; } a.TOCLink:hover { color:#ed6a47!important; text-decoration:underline!important; } @media screen and (min-width:903px) { } /* end of media query */ @media screen and... View Details
  • Web

Accounting & Management - Faculty & Research

Financial Reporting ; Social Media ; Banks and Banking ; Financing and Loans ; Investment Portfolio ; Interest Rates ; Debt Securities ; Risk and Uncertainty ; Financial Statements ; Risk Management ;... View Details
  • 17 Jan 2024
  • Research & Ideas

Are Companies Getting Away with 'Cheap Talk' on Climate Goals?

Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details
Keywords: by Tim Gray
  • 17 Jun 2008
  • First Look

First Look: June 17, 2008

entrepreneurship, and we also highlight the relevance of social networks, self-assessed skills, and attitudes toward risk. Moreover, we find that regulation plays a critical role, particularly for those individuals who become... View Details
Keywords: Martha Lagace

    Frances X. Frei

    Frances Frei is a Professor of Technology and Operations Management at Harvard Business School. Her research investigates how leaders accelerate performance and design for excellence in leadership, strategy, and operations. She regularly advises senior executives... View Details

    Keywords: media; media; media; media; media; media; media; media; media; media; media; media; media; media; media; media
    • 23 May 2023
    • Research & Ideas

    Face Value: Do Certain Physical Features Help People Get Ahead?

    CVP, and in what direction. Using CVP in the business world Importantly, the authors tested whether the model applied to two key contexts: media and entertainment, and business. They used profile images crawled from LinkedIn to compare... View Details
    Keywords: by Kara Baskin
    • Web

    Organizational Behavior - Faculty & Research

    impact? What kind of business model would allow Chambal Media to achieve performance with purpose? Keywords: South Asia ; India ; Purpose ; Strategy ; Business Model ; Leadership ; Digital ; Business Ventures ; Change ; Decision Making ;... View Details
    • 03 Oct 2023
    • Research Event

    Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

    virtual interaction. It doesn't come from Zoom. It doesn't come from social media. It doesn't come from, you know, the warm feeling that you get on a dating app, on the contrary. Social View Details
    Keywords: by HBS Staff
    • Web

    Help - Alumni

    every industry and searching the alumni directory and searching within the Employment categories can lead you to alumni who are experts in every field or who have resources or connections that may be of assistance. Social View Details
    • Web

    Podcast - Business & Environment

    impact investing is agriculture is helping smallholder farmers build climate resilience. Jacqueline shares insights from two decades of investing in poverty alleviation that includes climate resilience and adaptation social enterprises... View Details
    • 17 Feb 2020
    • Sharpening Your Skills

    How Entrepreneurs Can Find the Right Problem to Solve

    discovery to validate a problem but don’t yet have a product, my follow-up question is: “How do you know people or companies will use your product?” Answers are equally discouraging. More often than not, I hear examples of interest tests, such as hits on View Details
    Keywords: by Julia Austin
    • 26 Aug 2019
    • Research & Ideas

    Lipstick Tips: How Influencers Are Making Over Beauty Marketing

    typical celebrity cover girl, her social media posts compel thousands of customers to purchase the products she recommends. Alessia Vettese New research shows that “influencers” like Hughes are changing the... View Details
    Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics
    • March 2010 (Revised October 2010)
    • Case

    The Huffington Post

    By: Thomas R. Eisenmann, Toby E. Stuart and David Kiron
    In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth... View Details
    Keywords: Networks; Business Model; Cost vs Benefits; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry
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    Eisenmann, Thomas R., Toby E. Stuart, and David Kiron. "The Huffington Post." Harvard Business School Case 810-086, March 2010. (Revised October 2010.)
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