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Show Results For
- All HBS Web
(1,500)
- People (10)
- News (414)
- Research (854)
- Events (6)
- Multimedia (15)
- Faculty Publications (486)
- August 2021 (Revised March 2022)
- Case
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery and Rayan Nahas
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
Avery, Jill, and Rayan Nahas. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Case 522-002, August 2021. (Revised March 2022.)
- 04 Oct 2011
- Working Paper Summaries
Reviews, Reputation, and Revenue: The Case of Yelp.com
- 30 Aug 2006
- Op-Ed
The Compensation Game
Confronting greater media scrutiny and an ever-increasing number of shareholder resolutions focusing on executive pay, Corporate America continues to support current pay practices as a product of "the market." Not too long ago,... View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana
- May 2024
- Teaching Note
The Meteoric Rise of Skims
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Influence; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- Web
Marketing - Faculty & Research
managerial implications for influencers, brands, and social media platforms. Keywords: Reputation ; Mathematical Methods ; Marketing Reference Programs ; Social View Details
- 08 Dec 2022
- HBS Case
The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?
Nestlé, the world’s largest food and beverage company, faced a difficult choice last February as Russian tanks rolled across Ukraine, and the 24/7 news and social media cycle amplified the company’s every... View Details
- 2023
- Working Paper
Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance
By: Jacqueline N. Lane, Paul Leonardi, Noshir Contractor and Leslie DeChurch
This paper addresses the need for theoretical advancements in understanding team processes and the impact of technology on teams. Specifically, it examines the use of digital collaboration technologies by organizational teams and their effect on team communication and... View Details
Keywords: Affordances; Groups and Teams; Communication Technology; Social Media; Organizational Change and Adaptation; Perception
Lane, Jacqueline N., Paul Leonardi, Noshir Contractor, and Leslie DeChurch. "Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance." Harvard Business School Working Paper, No. 23-079, June 2023. (Accepted by Small Group Research. Revised July 2023.)
- 02 Aug 2021
- Blog Post
ALUMNI WORK TO REVERSE BIAS THROUGH PHILANTHROPY
a.TOCLinkHed:hover { text-decoration:underline!important; } a.TOCLink:hover { color:#ed6a47!important; text-decoration:underline!important; } @media screen and (min-width:903px) { } /* end of media query */ @media screen and... View Details
- Web
Accounting & Management - Faculty & Research
Financial Reporting ; Social Media ; Banks and Banking ; Financing and Loans ; Investment Portfolio ; Interest Rates ; Debt Securities ; Risk and Uncertainty ; Financial Statements ; Risk Management ;... View Details
- 17 Jan 2024
- Research & Ideas
Are Companies Getting Away with 'Cheap Talk' on Climate Goals?
Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details
Keywords: by Tim Gray
- 17 Jun 2008
- First Look
First Look: June 17, 2008
entrepreneurship, and we also highlight the relevance of social networks, self-assessed skills, and attitudes toward risk. Moreover, we find that regulation plays a critical role, particularly for those individuals who become... View Details
Keywords: Martha Lagace
Frances X. Frei
Frances Frei is a Professor of Technology and Operations Management at Harvard Business School. Her research investigates how leaders accelerate performance and design for excellence in leadership, strategy, and operations. She regularly advises senior executives... View Details
- 23 May 2023
- Research & Ideas
Face Value: Do Certain Physical Features Help People Get Ahead?
CVP, and in what direction. Using CVP in the business world Importantly, the authors tested whether the model applied to two key contexts: media and entertainment, and business. They used profile images crawled from LinkedIn to compare... View Details
Keywords: by Kara Baskin
- Web
Organizational Behavior - Faculty & Research
impact? What kind of business model would allow Chambal Media to achieve performance with purpose? Keywords: South Asia ; India ; Purpose ; Strategy ; Business Model ; Leadership ; Digital ; Business Ventures ; Change ; Decision Making ;... View Details
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
virtual interaction. It doesn't come from Zoom. It doesn't come from social media. It doesn't come from, you know, the warm feeling that you get on a dating app, on the contrary. Social View Details
Keywords: by HBS Staff
- Web
Help - Alumni
every industry and searching the alumni directory and searching within the Employment categories can lead you to alumni who are experts in every field or who have resources or connections that may be of assistance. Social View Details
- Web
Podcast - Business & Environment
impact investing is agriculture is helping smallholder farmers build climate resilience. Jacqueline shares insights from two decades of investing in poverty alleviation that includes climate resilience and adaptation social enterprises... View Details
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
discovery to validate a problem but don’t yet have a product, my follow-up question is: “How do you know people or companies will use your product?” Answers are equally discouraging. More often than not, I hear examples of interest tests, such as hits on View Details
Keywords: by Julia Austin
- 26 Aug 2019
- Research & Ideas
Lipstick Tips: How Influencers Are Making Over Beauty Marketing
typical celebrity cover girl, her social media posts compel thousands of customers to purchase the products she recommends. Alessia Vettese New research shows that “influencers” like Hughes are changing the... View Details
- March 2010 (Revised October 2010)
- Case
The Huffington Post
By: Thomas R. Eisenmann, Toby E. Stuart and David Kiron
In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth... View Details
Keywords: Networks; Business Model; Cost vs Benefits; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry
Eisenmann, Thomas R., Toby E. Stuart, and David Kiron. "The Huffington Post." Harvard Business School Case 810-086, March 2010. (Revised October 2010.)