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Show Results For
- All HBS Web
(961)
- People (1)
- News (398)
- Research (486)
- Events (2)
- Multimedia (29)
- Faculty Publications (214)
- 24 Apr 2014
- News
Using storytelling to transform the retail experience
Stories make sales. That’s the philosophy of Jennifer Lee Koss (AB 2001, MBA 2008), cofounder of BRIKA, an online shop for modern and elevated craft. BRIKA (from fabricá, the Spanish word for factory) enhances the appeal of its... View Details
- 18 Apr 2005
- Research & Ideas
Prosper with Multi-Channel Retailing
reach customers who may not be near a Gap store," she said. Shopping 24/7 Martha Velando (HBS MBA '02), brand manager at Bath & Body Works, said multi-channel retailing "is all about increasing the size of your brand."... View Details
- 27 Jun 2024
- Research & Ideas
Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge
It’s the new way of comparison shopping in the age of large language models (LLM): Tapping into AI-driven search engines for research and advice on which products to buy. But can consumers trust the recommendations to be impartial? New... View Details
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
of students has a passion for the dynamic retail space across different segments including luxury, specialty, and mass market brands. Retail Tech in particular has had a major impact on the industry and students’ focus. “Digital shopping... View Details
Keywords: Consumer Products / Retail
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 26 Apr 2011
- News
BioMine Strikes Gold
marketing, were as follows: Africa Angus Rowe, OPM 38 2009 LifeQube mobile clinic management Watch their pitch. Asia-Pacific Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Watch their pitch. Canada... View Details
- 02 Mar 2016
- Blog Post
HBS FIELD - A Sneak Peek Into Retail
preliminary work before traveling to the market. My global partner was an Istanbul, Turkey based retailer with several hundred locations in Turkey that wanted to make its retail experience more appealing to young consumers. Istanbul is a dense and modern city with a... View Details
Keywords: Consumer Products / Retail
- Profile
Ashley McCray
volunteered on their Partners in Food Solutions Team which is non-profit that connects local food manufacturers in Africa with technical experts in CPG! What is your favorite childhood memory? Starting a sno-cone stand with my 2 sisters during the summers. We would... View Details
- 04 Feb 2008
- News
After Twenty Years, Rankings Remain Controversial
on objective measures. The MBA Pathfinder Data Warehouse stores admissions, enrollment, and employment information. If not exactly an antidote to the rankings, Pathfinder can at least lay claim to being the definitive source of information for anyone View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
LifeQube mobile clinic management Asia-Pacific HBS Club of Shanghai Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Canada HBS Club of Toronto Zaheed Poptia, MBA '06 CardSwap online giftcard... View Details
Keywords: Multiple alumni
- Profile
Chao Zeng
Timetable” that tracks my daily activities, using different colors for the activity types: blue for academic work, green for social events, red for self-reflection (thinking or reading), yellow for gym or sports, orange for routine stuff (like View Details
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
social strategy, he says. "Say I own a flower shop in Paducah, Kentucky, and there's only one other flower shop in my town. The owner of that other shop probably won't talk to... View Details
Keywords: by Carmen Nobel
- Web
Living in Boston | MBA
and make your way to Central Square, home to every imaginable ethnic cuisine. Walk the Freedom Trail and Beacon Hill's cobblestone lanes to see how Boston looked during the Revolutionary War, or explore Newbury Street's chic shops and the... View Details
- 01 Mar 2004
- News
Zanzibar: Something for Everyone
postcards from the beautiful balconies that all rooms featured, enjoying a drink by the pool, or exploring the shopping options, Zanzibar truly offered something for everyone. View Details
- 21 Mar 2004
- Research & Ideas
Loyalty: Don’t Give Away the Store
Frequent shopping programs that reward customers with discounts or other perks are commonplace in grocery stores, but many are not as effective in influencing buying behavior as they could be, argues HBS professor Rajiv Lal. "The... View Details
- Web
Harvard Business School Archives | Baker Library
Collection A range of industrial films including time-motion studies and demonstrations of manufacturing shop processes. Includes films produced by HBS for teaching topics like labor relations and management. To learn more about accessing... View Details
- 01 Jun 2014
- News
A Look at Olook
followers, and a run rate hovering around 15 million reals (about US$6.4 million). The biggest strain on demand? A customer base that just isn't accustomed to online shopping norms: "Being able to return stuff, being able to trust the... View Details
- 25 Jun 2024
- News
On the Move: Alexis DePree (MBA 2007)
When Nordstrom announced the promotion of Alexis DePree (MBA 2007) to COO in early June, media outlets noted DePree’s expanded, end-to-end role in managing operations and customer experience in an increasingly complex retail environment. DePree joined Nordstrom in... View Details
- 01 Jun 2001
- News
Point, Click, Give: Internet Fuels Philanthropic Fundraising Revolution
host of Web-based social enterprises (WEBSEs): nonprofit information hubs, online giving directories, click-to-donate sites, workplace-giving centers, charity shopping malls and auctions, and volunteer clearinghouses. These start-ups are... View Details
- 20 Mar 2020
- Research & Ideas
How Small Businesses Can Survive the Coronavirus Outbreak
highly infectious virus, also known as COVID-19. Without incoming cash, many small businesses—especially restaurants and shops on American Main Streets—will soon need to cut staff or shut down for good. “To many of these small businesses,... View Details