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Article

The Messy but Essential Pursuit of Purpose

By: Ranjay Gulati

Most forward-thinking executives have embraced the notion that purpose-driven companies can solve social and environmental problems while also generating wealth, creating win-win outcomes that benefit everyone. But ideal solutions are rare. Many purpose-driven... View Details

Keywords: Purpose; Sustainability; Mission and Purpose; Social Issues; Environmental Sustainability; Profit; Business and Stakeholder Relations; Decision Making

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2013
Conference Presentation

Searching for Sustainability: Identity and Structure in Rapidly Developing Industries

By: Luciana Silvestri

Keywords: Identity; Mission and Purpose; Organizational Structure

August 2021
Supplement

Danone S.A.: Becoming a Mission-Driven Company (C)

By: Benjamin C. Esty and Emilie Billaud

Describes the events that took place in the first year after Danone became France’s first “entreprise à mission” (mission-driven company). View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe

August 2021
Supplement

Danone S.A.: Becoming a Mission-Driven Company (B)

By: Benjamin C. Esty and Emilie Billaud

Describes the events that took place in the first six months after Danone became France’s first “entreprise à mission” (mission-driven company). View Details

Keywords: Business and Stakeholder Relations; Corporate Governance; Leadership; Corporate Social Responsibility and Impact; Mission and Purpose; Environmental Sustainability; Goals and Objectives; Consumer Products Industry; Food and Beverage Industry; France; Europe

December 2019 (Revised June 2021)
Case

Mãe Terra and Unilever (A)

By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi

The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details

Keywords: Mergers ＆ Acquisitions; Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Food and Beverage Industry; Agriculture and Agribusiness Industry; Brazil; Latin America

September 2006 (Revised October 2007)
Case

Shinsei Bank: Developing an Integrated Firm

By: Thomas J. DeLong and Masako Egawa

Tom Pedersen, newly appointed chief learning officer (CLO) of Shinsei Bank in Japan, pondered how he could facilitate development of an integrated culture and transformation of the organization. Shinsei Bank had not developed longstanding tradition or a strong... View Details

Keywords: Integration; Mission and Purpose; Organizational Change and Adaptation; Talent and Talent Management; Organizational Culture; Performance Evaluation; Cooperation; Diversity; Japan

01 Oct 2001
Research & Ideas

Connecting With Nonprofits

more specific activities in which there is a significant two-way value exchange. The organizations' core capabilities begin to be deployed and the partnership is more important to each other's missions and strategies. It is no longer... View Details

Keywords: by James Austin

August 2009
Teaching Note

Procter & Gamble in the 21st Century (C): Integrating Gillette (TN)

By: Rosabeth M. Kanter and Matthew Bird

Teaching Note for [309032]. View Details

Keywords: Integration; Mission and Purpose; Value; Problems and Challenges; Transition; Business Units; Governance Controls; Multinational Firms and Management; Consumer Products Industry

1998
Chapter

Changing the Role of Top Management: Beyond Strategy to Purpose

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Management Teams; Strategy; Mission and Purpose

Winter 2023
Article

Moral Firms?

By: Rebecca Henderson

Building a new political economy requires transforming our markets, our institutions, and our policy and regulatory regimes. In this essay, I argue that it also requires transforming the purpose of the firm: from a singular focus on maximizing financial returns to the... View Details

Keywords: Transformation; Mission and Purpose; Economy

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November 2017
Editorial

Facebook, BlackRock, and the Case for Purpose-Driven Companies

By: George Serafeim

Purpose-driven companies have been shown to outperform their peers over the long term. But purpose-driven companies are also hard to come by. Why is that? Because purpose is costly. At the very least, it requires a credible commitment to that purpose. And credible... View Details

Keywords: Facebook; BlackRock; Purpose; Corporate Purpose; ESG; Short-termism; Mission and Purpose; Corporate Governance; Leadership

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January 9, 2023
Editorial

The Pursuit of Profit with Purpose Requires Patience

By: George Serafeim

Keywords: Corporate Purpose; Purpose; Purpose Of Business Schools; Entrepreneur; Mission and Purpose; Corporate Social Responsibility and Impact; Profit; Entrepreneurship

2022
Book

하트 오브 비즈니스 미래의 비즈니스를 위한 안내서

By: Hubert Joly and Caroline Lambert

A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details

Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change

2022
Book

商业的核心新时代的企业经营原则世界500强百思买前掌门人作品贝佐斯推荐

By: Hubert Joly and Caroline Lambert

A remarkable turnaround by a leader with a remarkable philosophy: Find your noble purpose. Put people at the center. Unleash human magic.
"It was fall in Minnesota. It was getting cold and we were supposed to die." This is how Hubert Joly describes the early,... View Details

Keywords: Capitalism; Leadership; Mission and Purpose; Business and Stakeholder Relations; Leading Change

July 2024
Module Note

The Scope of the Corporation

By: David J. Collis

Every company, regardless of size or configuration, has to make decisions about the appropriate scope of its operations. In fact, the issue is so fundamental that Ronald Coase won the Nobel Prize in Economics for merely asking the question, “what determines the scope... View Details

Keywords: Corporate Strategy; Mission and Purpose

2023
Working Paper

Firm Purpose and Problem Wickedness: A Review of the Academic Literature

By: Caroline Adelson, Charlotte Kuller, Cate Tompkins, Ellora Sarkar, Samantha Price and Marco Iansiti

Our understanding of the firm’s role in society has evolved greatly over the past 70 years, with more recent years seeing a sharp rise in interest for how firms can contribute more than profits to society – that is, have a purpose beyond profits. Businesses engaged in... View Details

Keywords: Mission and Purpose; Problems and Challenges

February 2022
Case

Business Roundtable 2019 Statement: A New Paradigm or Business as Usual?

By: Charles C.Y. Wang and Amram Migdal

This note focuses on the antecedents of, reactions to, and clarifications about The Business Roundtable’s August 19, 2019, “Statement on the Purpose of a Corporation.” The note includes background information on corporate governance as practiced in the United States in... View Details

Keywords: Corporate Accountability; Corporate Governance; Business History; Mission and Purpose; Agency Theory; Business and Shareholder Relations; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; United States

January 1994 (Revised March 1995)
Case

NovaCare, Inc.: Living the Vision

By: Lynn S. Paine

NovaCare's CEO is considering how further to institutionalize the company's espoused values and beliefs. One challenge is integrating two newly acquired businesses; another is better aligning the values of the company's managers with those of its front-line... View Details

Keywords: Organizational Change and Adaptation; Health Care and Treatment; Labor and Management Relations; Management Teams; Values and Beliefs; Mergers and Acquisitions; Mission and Purpose; Health Industry

February 2003 (Revised October 2003)
Case

Versity.com

By: Leslie A. Perlow

Versity.com has grown from four college students working out of a dorm to a $125 million venture capital-backed company. The young founders and new professional managers struggle to create a company vision and grapple with the question of whether to acquire another... View Details

Keywords: Business Startups; Growth and Development; Organizational Design; Mission and Purpose; Strategic Planning; Conflict and Resolution; Mergers and Acquisitions; Management Teams; Core Relationships

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August 2001 (Revised March 2008)
Supplement

Kirk Arnold

By: Nitin Nohria and Alan Price

Supplements NerveWire, Inc. View Details

Keywords: Recruitment; Value; Mission and Purpose; Partners and Partnerships; Business Model; Customer Value and Value Chain; Investment Return; Economic Slowdown and Stagnation; Problems and Challenges; Consulting Industry; Newton

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