Show Results For
- All HBS Web
(4,651)
- Faculty Publications (666)
Show Results For
- All HBS Web
(4,651)
- Faculty Publications (666)
- 1982
- Article
Correlates of Deficient Consumer Environments: The Case of the Elderly
- 1980
- Article
Consumer Impulse Purchase and Credit Card Usage: An Empirical Examination Using the Log Linear Model
- 1980
- Article
The Usefulness of Marketing Information in Decision Making: An Empirical Study of Market Research Projects
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
- 1976
- Other Unpublished Work
Simulation of the Market Effects of Housing Allowance
- Article
Scale Economies in Statistical Analyses of Market Power
- Research Summary
Professor Groysberg's research focuses on the challenges of managing professional service firms. In particular, his work investigates how a firm can be systematic in achieving a sustainable competitive advantage by leveraging its employees. In a number of related... View Details
- Research Summary
Nanda is working on a project that studies how management of conflict of interest influences professional identity, the role of professional associations, and the... View Details
- Other Unpublished Work
A Technique to Estimate Retail Demand and Lost Sales
- 2018
- Chapter
Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals
- Research Summary
Capital Markets, Investment, and Competition
- Forthcoming
- Article
Collusion in Brokered Markets
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Consumer-Brand Relationships and CRM
- Research Summary
Corporate Governance
The characteristics and structure of boards of directors have important implications for firm performance. Professor Wang has found that firms with well-connected boards whose members have strong network connections provide economic benefits that are not immediately... View Details
- Research Summary
corporate strategy, international strategy, strategy process
- Website
Creating Emerging Markets
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Customer Management in Business-to-Business Markets
Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details