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  • 02 Feb 2016
  • First Look

February 2, 2016

2013. The sudden price increase not only increased the likely acquisition price for an ownership stake in Hefei Sanyo, but also meant that Whirlpool had lost the luxury of both time and secrecy. Lee had to quickly decide how to structure... View Details
Keywords: Sean Silverthorne
  • 18 Feb 2014
  • First Look

First Look: February 18

for European Expansion Scott Malkin, CEO of Value Retail, a developer and operator of European outlet villages serving luxury brands, is planning on developing a 18,503 m2 open-air outlet village to be built 98 kilometers south of Milan... View Details
Keywords: Sean Silverthorne
  • 09 Nov 2010
  • First Look

First Look: November 9, 2010

positioning of its mixed bag of brands. After launching an economy and an upscale brand, it dithered over the launch of its upper upscale and luxury brands. The case illustrates the marketing and organizational challenges of a hybrid... View Details
Keywords: Sean Silverthorne
  • 15 Sep 2009
  • First Look

First Look: September 15

Tang Harvard Business School Case 410-018 Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In fall 2008, amidst a growing global economic crisis, Raphael Ie Masne,... View Details
Keywords: Martha Lagace
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

parlayed his fame as a celebrity real estate developer into a winning pitch to voters as a Washington outsider. Emphasizing his decades of experience as a wheeler-dealer building luxury hotels, casinos, and golf courses around the world,... View Details
Keywords: by Christina Pazzanese
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

itself into the world's third largest luxury retailer with multiple brands. The company had performed well even after the departure of star designer Tom Ford and former CEO Domenico De Sole. However, the challenging global economic times... View Details
Keywords: Martha Lagace
  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

regret relaxes self-control and motivates consumers to counteract their righteousness. A series of five studies demonstrates the effect of self-control regrets on real choices and actual shopping behavior. The findings indicate that consumers are more likely to select... View Details
Keywords: Martha Lagace
  • 01 Dec 2012
  • News

From Where We Stand

things don't go as planned, remember to look in the mirror, and don't lose the learning. Leave everything better than you found it. Leslie Hale (MBA 2001), CFO and sVP, RLJ Lodging Trust, Bethesda, Maryland Take advantage of the fact that your MBA affords you the View Details
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

has converted part of her luxury accessory company's factory and is leading other New York City leather goods and apparel factories to produce 30-50,000 masks per week for Weill Cornell and other hospitals and healthcare organizations.... View Details
  • 01 Dec 2016
  • News

Alumni Books of 2016

epitome of the Aston Martin Grand Touring car. Comfortable for two, it has few frills and a high level of luxury and yet is capable of heart-stopping performance and superb handling on the racetrack. Candee examines in detail the history... View Details
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
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  • Web

Print View - Course Catalog

variety of contexts, including fast food, airlines, non-profits, luxury goods and services, rescue operations, life science, medical devices, software, professional services, manufacturing, and private aviation. We will also use readings... View Details