customer engagement - Publications - Faculty & Research

01 Mar 2014
News

Faculty and Alumni Books for March 2014

a short, traditional text with a living website and cover such fundamental topics as accounting and tax, mortgages, capital markets, REITs and more. It also addresses the 2008 financial crisis and its impact on the real-estate profession. View Details

01 Sep 2011
News

Water for Life

households efficiently. With over 6 million customers (about 1 million households), the viability of the company can be sustained as long as we remain efficient in our operations and excellent in our service delivery. So far, we have been... View Details

Keywords: Waste Management and Remediation Services; Corporate Services; Water, Sewage and Supply Systems; Utilities

20 Apr 2016
Research & Ideas

When CEOs Become Activists

controversial issues like civil rights and climate change? Two, in terms of consumer response, does CEO activism affect customer perceptions about the company? (They recently discussed the paper in the New York Times.) “What prompted this... View Details

Keywords: by Carmen Nobel; Technology; Publishing

01 Jul 2008
First Look

First Look: July 1, 2008

Cases & Course MaterialsAdvanced Energy: Programs for Energy Conservation Harvard Business School Case 508-003 Describes the dilemma facing Advanced Energy (AE), a $6 million nonprofit engaged in energy conservation in North... View Details

Keywords: Martha Lagace

16 Oct 2007
First Look

First Look: October 16, 2007

this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508036 Michael Fernandes at Nicholas Piramal Harvard Business School Case 408-001 Michael Fernandes, the Director of Custom Manufacturing Operations at the... View Details

Keywords: Sean Silverthorne

13 Apr 2017
News

Solving Nigeria’s Skilled Workforce Challenge

Photos by Kunle Ogunfuyi Even a college degree couldn’t help Temi Abiola, who grew up in Nigeria, land a job. Though he speaks fluent English, he lacked the problem-solving and customer relations skills required for his dream job in the... View Details

Keywords: Jill Radsken

10 Feb 2015
First Look

First Look: February 10

make a significant decision about their young company's sales function. DoubleDutch's key product was a mobile application (app) and event management platform that customers could use to better engage and... View Details

Keywords: Sean Silverthorne

04 Nov 2008
First Look

First Look: November 4, 2008

Inc.—Engineered Products Division Harvard Business School Case 709-434 Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are... View Details

Keywords: Martha Lagace

01 Apr 2000
News

Getting the Message

Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing tactics might include running a series of television or magazine ads and then posting an in-store display... View Details

Keywords: Susan Young

08 Jan 2001
What Do You Think?

Have We Extended the Boundaries of the Firm Too Far?

costs for those wishing to engage in partnering. Thus, Cisco relies on contract manufacturers for most of the final assembly of its products and nearly all of its basic production, employing the Internet in managing relationships designed... View Details

Keywords: by James Heskett

01 Dec 2016
News

Case Study: Sweat the Technique

opportunity to grow and engage its user base by tapping into data and analytics and could add value to Nix in the eyes of prospective acquirers. Should Nix stay the analog course, make the transition to digital, or split limited resources... View Details

Keywords: Dan Morrell

01 Sep 2010
News

Reinventing the Annual Report

and customer satisfaction, factors that contribute to revenue growth. So how can shareholders and other stakeholders know if a company’s commitment to a sustainable society is contributing to a sustainable strategy that will create value... View Details

Keywords: Robert G. Eccles

01 Apr 2002
News

Urban Evolution - HBS Research on the Inner City

full glory of their wealthier pasts. The point is that they are becoming places where people want to live, shop, run businesses, and go to school." At HBS, a number of faculty are engaged in research and teaching projects that treat these... View Details

Keywords: Paul Grogan; Peter Tufano; David Crockett; Diana Barrett; Real Estate

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital... View Details

Keywords: by Martha Lagace

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

Log 9, which created an unprecedented opportunity to engage with other green tech pioneers from India, fostering a collaborative climate-focused atmosphere that was at the center of the entrepreneurship, climate tech ecosystem in... View Details

22 Sep 2020
Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

Knowledge. [Image: alvarez] Related Reading Small Businesses Are Worse Off Than We Thought Research Paper: Financial Distancing: How Venture Capital Follows the Economy Down and Curtails Innovation Your Customers Have Changed. Here's How... View Details

Keywords: by Sean Silverthorne

01 Sep 2012
News

Alumni Books

best innovations: Find and fill an important unmet customer need. Plan for profitability. Strive for sustainability. Establish credibility. Gather necessary resources. Lead and manage effectively. Maintain balance and learn to enjoy the... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Publishing Industries (except Internet); Information

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53857 First Quarter 2018 Dialogue Beyond Engagement By: Hallowell, Roger, Hervé Coyco, and Randall White Abstract—No abstract available. Publisher's link:... View Details

05 Feb 2007
Research & Ideas

Business and the Global Poor

who the customer is. Traditionally, leading companies—both in the West and in developing countries—have operated under the assumption that the world's poor majority—those four billion people on the planet with a disposable income of $5 a... View Details