Publications

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18 Jun 2013
News

Megahit Marketing

21 Oct 2011
News

Business School Students Agog over Gaga

June 2009 (Revised April 2017)
Case

Christian Dior: A New Look for Haute Couture

By: Geoffrey Jones and Veronique Pouillard

The case describes the foundation of Christian Dior, the leading Parisian fashion house, in 1946 and its subsequent globalization strategy. After explaining the historical origins of France's preeminence in upscale fashion, the case explores the challenges to this... View Details

Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Luxury; Fashion Industry; France; New York (city, NY)

20 Apr 2012
News

How Introverts Can Become Better Innovators

November 2005
Case

Michael Ovitz and The Walt Disney Company (A)

By: Jay W. Lorsch and Alexis Chernak

Faced with the need to hire a new president, The Walt Disney Co. pursued Michael Ovitz, a founder of the Creative Artist Agency. Although initially disinterested, Ovitz engaged in negotiations with Michael Eisner, CEO of The Walt Disney Co., in the summer of 1995... View Details

Keywords: Corporate Governance; Management Teams; Selection and Staffing; Negotiation; Organizational Culture

July 2016
Article

Kicking Off Social Entrepreneurship: How A Sustainability Orientation Influences Crowdfunding Success

By: Goran Calic and Elaine Mosakowski

Research generally suggests that, relative to commercial entrepreneurs, social entrepreneurs stand at a disadvantage at acquiring resources through traditional financial institutions. Yet interest in social entrepreneurship appears to be at an all-time high. The... View Details

Keywords: Crowdfunding; Entrepreneurial Finance; Social Entrepreneurship; Capital; Environmental Sustainability

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During weeklong January-term trips to New York City in 2013 and 2014, students from across Harvard University studied cultural entrepreneurship: new ventures in fashion, food, fine arts, and design. Students explored how such ventures are launched, and how proximity... View Details

29 Jul 2014
News

Successful Innovation Leaders 'Make Their Organizations Ready And Willing To Perform'

07 May 2012
News

Checking In with Employees (Versus Checking Up)

Collective Genius

Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help--but there's... View Details

March 1991 (Revised July 1993)
Case

Kyocera Corp.

By: John P. Kotter

Examines the three factors critical to this company's remarkable success in the high tech field. The first factor is the founder, Dr. Inamori's powerful leadership. The second is the strong corporate culture or philosophy of the firm. The third element in Kyocera's... View Details

Keywords: Customer Relationship Management; Information Infrastructure; Leadership Style; Management Systems; Management Style; Organizational Culture; Practice; Profit; Planning; Technology Industry; Electronics Industry

November 2016 (Revised April 2018)
Case

reMarkable: e-Writing the Future

By: Elie Ofek and Curtis Hsu

Magnus Wanberg is the creator of reMarkable, a breakthrough e-writer device set apart from similar products on the market by having solved the frustrating “slow ink” problem typically experienced on pen-based electronic devices, thus providing a “pen and paper” like... View Details

Keywords: Entrepreneurial Marketing; Innovation Management; Go To Market Strategy; Marketing Plan; Target Market; Digital Devices; Consumer Electronics; Forecasting; Information Technology; Marketing Strategy; Innovation and Management; Marketing Channels; Entrepreneurship; Forecasting and Prediction; Product Marketing; Product Development; Electronics Industry

28 Mar 2013
News

Advancing the World's Leading Women

06 Jan 2012
News

The Power of Local Leaders

May 2022
Case

Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (C), Video

Designed for use in class as an epilogue to the story of the struggle to solve creative problems on Gillette's Dry Idea antiperspirant. The videotape announces the bake-off competition winner: BBDO. It also shows excerpts from interviews conducted a year and a half... View Details

Keywords: Advertising; Consumer Products Industry