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- Faculty Publications (893)
- June 2020
- Teaching Note
Tesla's CEO Compensation Plan
Teaching Note for "Tesla's CEO Compensation Plan," HBS Case #118-085. View Details
- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
- May 2020
- Teaching Note
Street Symphony: Making Human Connections through Music
By: Rohit Deshpandé and John Masko
Teaching Note for HBS Case No. 520-701. The Teaching Note includes a link to the (B) case supplement video that is intended for faculty to use during class. View Details
- May 2020
- Teaching Note
Talismark
By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
Teaching Note for HBS Case No. 211-097. Talismark negotiated waste hauling contracts for small and medium size companies. Its owners, Charles Muszynski and Marshall Staiman, were able to grow the business by more than 30% per year since it was founded, but believed... View Details
- May 2020
- Teaching Note
Bayer Crop Science
By: David E. Bell, Michael Norris and Mel Martin
Teaching Note for HBS Case No. 520-055. View Details
- May 2020
- Teaching Note
Danone: Changing the Food System
By: David E. Bell, Federica Gabrieli, Daniela Beyersdorfer, Amy Klopfenstein and Aldo Sesia
Teaching Note for HBS No. 520-053.
This is a teaching note for the case “Danone: Changing the Food System?” The case examines the efforts of one of the world’s largest food and beverage companies to resolve the social, environmental, and economic issues within... View Details
This is a teaching note for the case “Danone: Changing the Food System?” The case examines the efforts of one of the world’s largest food and beverage companies to resolve the social, environmental, and economic issues within... View Details
- May 2020
- Teaching Note
TAV Airports Holding (A) and (B)
By: Juan Alcácer
Teaching Note for HBS Case Nos. 715-449 and 715-470. View Details
- May 2020
- Teaching Note
Shiseido: Reinvesting in Brand
By: Jill Avery
Teaching Note for HBS Case No. 519-026. Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing that had led to a vicious cycle of declining customer support and brand value. Would... View Details
- May 2020 (Revised January 2022)
- Teaching Note
Marriott International: The Next 90 Years
By: Chiara Farronato
Teaching Note for HBS No. Case 618-017. View Details
- May 2020
- Teaching Note
Baskits Inc.
By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld
Teaching Note for HBS Case No. 217-001. Robin Kovitz (MBA 2007) acquired Baskits, a Canadian gift basket company, in October of 2014. The business was highly seasonal with two-thirds of its sales occurring in November and December. Baskits dealt with its seasonality... View Details
- May 2020
- Teaching Note
Big Boom Beverages: Fight or Flight? (Brief Case)
By: Stephen A. Greyser and William Ellet
Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and... View Details
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
- May 2020
- Teaching Note
Kraft Heinz: The $8 Billion Brand Write-Down
By: Jill Avery
Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details
- May 2020
- Teaching Plan
SK Group: Social Progress Credits
By: George Serafeim, Ethan Rouen and David Freiberg
Teaching Plan for HBS Case No. 120-071. View Details
- April 2020
- Teaching Note
Oaktree: Pierre Foods Investment
By: Victoria Ivashina, Michael Harmon and Terrence Shu
Teaching Note for HBS No. 219-018. This case is a setting to discuss “loan to own” investment strategy that is often pursued by distressed investors. The aftermath of the 2007 financial crisis left many companies with poor liquidity and limited ability to obtain... View Details
- April 2020
- Teaching Note
Executive Compensation at Talent Partners
By: Richard S. Ruback, Royce G. Yudkoff and Ahron Rosenfeld
Teaching Note for HBS Case No. 211-073. Talent Partners, a payroll service firm focused on actors in commercials, hired Paul Muratore to be its CEO in 2002. His compensation package included a fixed salary and a bundle of Stock Appreciation Rights (SAR) that would... View Details
- April 2020
- Teaching Plan
Malcolm Turner at Vanderbilt
By: David G. Fubini, Amy Klopfenstein and James Barnett
This teaching plan serves as a supplement to the case “Malcolm Turner at Vanderbilt,” HBS 420-024. The case examines the early decisions of Vanderbilt University’s new athletic director, Malcolm Turner. A newcomer to college athletics, Turner made a series of... View Details
- April 2020 (Revised June 2025)
- Teaching Note
HubSpot and Motion AI: Chatbot-Enabled CRM and HubSpot and Motion AI (B): Generative AI Opportunities
By: Jill Avery and Thomas Steenburgh
Teaching Note for HBS No. 518-067 and HBS No. 524-088.
There are two cases in this series. The first entitled “HubSpot and Motion AI: Chatbot-Enabled CRM,” drives the main discussion. The second entitled “HubSpot and Motion AI (B): Generative AI Opportunities... View Details
- February 2020
- Teaching Plan
Health Leads: Reaching for Impact
By: V. Kasturi Rangan, Sarah Appleby and Julia Kelley
This teaching plan is designed to be used in conjunction with the case "Health Leads: Reaching for Impact (A)," HBS No. 517-022, and its related products, "Health Leads: Reaching for Impact (B)," HBS No. 517-023, and "Health Leads: Reaching for Impact (Abridged)," HBS... View Details
- January 2020
- Teaching Note
GeBBS Healthcare Solutions: Did You Ever Have to Make Up Your Mind? (A) and (B)
This teaching note is meant to accompany “GeBBS Healthcare Solutions: Did You Ever Have to Make Up Your Mind? (A),” HBS No. 820-041, and “GeBBS Healthcare Solutions: Did You Ever Have to Make Up Your Mind? (B),” HBS No. 820-074. The cases follow Nitin Thakor, President... View Details