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Show Results For
- All HBS Web
(3,837)
- People (15)
- News (853)
- Research (2,124)
- Events (8)
- Multimedia (71)
- Faculty Publications (1,508)
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- 01 Dec 2014
- News
Taking Tailoring High Tech
year, topping $60 billion. But these newly fashion-conscious men didn’t want to spend lots of time and money on shopping and tailoring. Motlagh’s solution: use technology to update and brand traditional bespoke tailoring and create a... View Details
- 01 Sep 2008
- News
Alumni Books
brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and... View Details
- 01 Sep 2017
- News
A Jolt for the African Coffee Industry
African coffee supply with African coffee demand. Now five years old, Neo has nine locations around Lagos, its own branded capsules for Nespresso machines, and plans to grow. To do that, the Dozies will have to nurture a coffee-sipping... View Details
- 01 Feb 2000
- News
HBS Alumni Association Board of Directors: President's Report
Thorborg (12th ISMP) and Christoph-Matthias Brand (MBA '94), plans for the 2000 HBS Global Alumni Conference in Berlin are proceeding very well. The conference, scheduled for June 13-16, boasts a full agenda of challenging sessions... View Details
Keywords: Edmund A. Hajim (MBA '64)
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
independence—allowing elderly people to stay at home, independent and connected, not isolated Empowered care—providing new tools to improve quality and efficiency for paid and unpaid caregivers Ageless style—making stylish brands that are... View Details
- 01 Jun 2005
- News
Wizard to the Rescue
Just how much is the famous HBS brand worth? Quite a lot, it seems, from the humorous turn of events in this year’s HBS Show, The Wizard of Hawes. When Dean Clark takes HBS public, savvy students become overnight billionaires. But the... View Details
- 05 Oct 2021
- News
Launch Signals
the fastest-growing DTC brand with a 313.7 percent increase in online traffic quarter-over-quarter. Both Fitzgerald and de Zárraga see Flare as a stopgap measure until cultural and policy changes shift the prevailing environment around... View Details
- 01 Mar 2009
- News
More Alumni Books
Growing Up with Harry: Stories of Character by Sherman Baldwin (MBA ’97) (iUniverse) How You( ) Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and Secure the Job of Your Dreams... View Details
- 01 Dec 2003
- News
Nonprofits: Choosing a Path for Growth
conducive to protecting the organization’s brand and reputation and coordinating overall strategy and operations. A high degree of control might be particularly desirable when the program being implemented is complex or relies heavily on... View Details
- 01 Apr 2000
- News
Getting the Message
years and currently serves as faculty chair for the Managing Brand Meaning program in the Executive Education curriculum. He believes the future of Internet advertising depends on improvements in technology. "We won't really understand... View Details
Keywords: Susan Young
- 01 Jun 2001
- News
Teaching for the Ages: the MBA Classroom in the 21st Century
for someone from my era, when just one trip to class with your computer could get you branded “section weenie” for life. But here, it all seems part of the routine; most students are using their computers to view a spreadsheet of numbers... View Details
- 15 Dec 2011
- News
An HBS gift guide
accessible travel easy to find and up to date for people with all kinds of physical challenges.” Help Brehm spread the word Previous Next Supporting African vineyards Selena (MBA 2003) and Khary Cuffe (MBA 2006) Founders, Heritage Link View Details
- 01 Dec 2019
- News
The Race Against Resistance
ensuring], for example, fewer days in the hospital.” Triola echoes this argument. “Without any economic data to justify the use of premium-priced treatments over cheaper generics, how are you going to make the case that a hospital system should spend dollars on a View Details
Keywords: Lisa Scanlon Mogolov
- 01 Dec 2016
- News
Case Study: Sweat the Technique
completely different product design (electronics), manufacturing process, and software. Consider setting up a different brand or structure to go after this opportunity. —Mark Gallion (MBA 1989) Got a case? To take part in a future “Case... View Details
Keywords: Dan Morrell
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,... View Details
- 01 Sep 2014
- News
All For One
community culture that could produce an innovative, coherent brand image. One of the strongest ideas that emerged from the labs was a desire to focus VW’s existing sustainability initiatives into a marketing concept called “Think Blue,”... View Details
- 01 Dec 2017
- News
2017 in Retail: Voice-Activated, One-Hour-Delivery Shopping
Walmart and Amazon are in the middle of an epic competition that is going to be thrilling to watch. The startups that have been most successful have targeted a specific category—Peloton in exercise, Casper in mattresses, Warby Parker in eyeglasses—and focused on... View Details
- 01 Mar 2006
- News
Can the United States Avoid a Fractured Future?
millennia. Ubiquitous communication is allowing people to rapidly compare how they’re doing with others. When countries promise a lot and deliver little, they end up as brands no one wants to support. How would you describe the U.S.... View Details
- 01 Dec 2016
- News
Carving a Niche
strategy for building Faction embraces that aura of distinction (“for the few” is one tagline) while leveraging several key retailing trends. “The average size of an interesting, exciting brand is smaller and more premium than it used to... View Details
Keywords: Julia Hanna
- 01 Jun 2011
- News
Downtime
Assassinations, Aravind Adiga because I loved his Booker Prize–winning debut novel, The White Tiger. The Soul of Leadership, Deepak Chopra because he spoke about it when I was interviewing him for a case on the branding of yoga. Let My... View Details