auto industry - Publications - Faculty & Research

Audi marketing executives and their advertising agency colleagues must decide which of several advertising executions should be employed for the introductory campaign for the Audi 5000, their new car entry scheduled to replace the Audi 100LS in the United States in the... View Details

Keywords: Advertising Campaigns; Brands and Branding; Marketing Strategy; Product Launch; Auto Industry; United States

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January 1991
Supplement

Suzuki Samurai, Supplement

By: John A. Quelch

A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details

Keywords: Safety; Crisis Management; Auto Industry

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August 1989 (Revised November 1994)
Case

Nissan Motor Co. Ltd.: Marketing Strategy for the European Market

By: John A. Quelch

Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details

Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe

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April 1987 (Revised February 1988)
Case

New General Motors

By: Joseph L. Badaracco Jr.

Keywords: Auto Industry

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1974
Chapter

Automobiles

By: L. T. Wells Jr.

Keywords: Machinery and Machining; Auto Industry

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May 1985 (Revised September 1993)
Case

Volkswagen Group

By: Malcolm S. Salter

Keywords: Auto Industry

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April 2024
Teaching Note

Ferrari: Shifting to Carbon Neutrality

By: Raffaella Sadun

Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details

Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Environmental Sustainability; Auto Industry; Italy

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04 Jan 2012
First Look

First Look: January 4

nonfinancial information that has not yet been provided. Globalization and Beauty: A Historical and Firm Perspective Author:G. Jones Publication:EurAmerica 41, no. 4 (December 2011) Abstract This paper uses the beauty industry to explore... View Details

Keywords: Carmen Nobel

29 May 2013
Research & Ideas

Faculty Symposium Showcases Breadth of Research

can induce ethical behavior in their employees. For example, another series of experiments showed that moving the signature line from the end to the beginning of a self-reported form leads to an increase in truthfulness in the answers. A field experiment at an View Details

Keywords: by Carmen Nobel; Financial Services

Article

The Electrification Accelerator: Understanding the Implications of Autonomous Vehicles for Electric Utilities

By: Jurgen Weiss, Ryan Hledik, Roger Lueken, Tony Lee and Will Gorman

The intersection of autonomous vehicles, ride sharing and transportation electrification could have significant implications for electric utilities. This paper analyses how the development of shared autonomous electric vehicles may make electrified transportation more... View Details

Keywords: Electrification; Autonomous Vehicle; Electric Vehicle; Electric Utility; Rate Design; Regulation; Energy; Transportation; Energy Industry; Transportation Industry; Auto Industry

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Article

The Electrified Future Is Shared: Mobility Services and Electrification's Pace, Shape

By: Jurgen Weiss

The article examines the potential impacts of new mobility services such as ride sharing and ride hailing on the speed and depth of electrification of personal transportation. The article explores how a shift of transportation towards shared mobility services might... View Details

Keywords: Mobility; Electric Vehicle; Autonomous Vehicles; Electricity Demand; Energy; Transportation Industry; Auto Industry; Energy Industry

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May 2019
Case

Mobileye Update, 2019

By: David B. Yoffie and Daniel Fisher

Mobileye was an Israeli company, officially headquartered in The Netherlands, which was a Tier 2 supplier to the global automobile industry. This short case updates Mobileye's business performance and strategy, following the acquisition by Intel in 2017. View Details