attitudes - Publications - Faculty & Research

15 Sep 2003
Lessons from the Classroom

HBS Cases: Developing the Courage to Act

long-time faculty members, the late Walmsley University Professor C. Roland Christensen and Abraham Zalesnik, now Matsushita professor of leadership emeritus, "is his willingness to take risks, to decide upon and implement action based on limited knowledge."... View Details

Keywords: by David A. Garvin

06 Sep 2011
Research & Ideas

How Small Wins Unleash Creativity

All good managers understand the importance of making sure that every member of a team feels personally motivated and necessary throughout the workday, lest their work should stagnate and suffer. But what's the key to igniting creativity, joy, trust, and productivity... View Details

Keywords: by Carmen Nobel

22 Mar 2016
First Look

March 22, 2016

costless redistribution of arbitrarily determined unequal outcomes and prefer justifying tax progressivity based on benefit received rather than on diminishing marginal social welfare of income. These attitudes are shown to be linked to... View Details

Keywords: Sean Silverthorne

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

information today? Would you estimate that they have gotten more savvy and guarded over time? A: Consumers are becoming increasingly cautious with their personal information. In Western countries, surveys of consumer attitudes towards... View Details

Keywords: by Dina Gerdeman; Consumer Products

06 Dec 2006
Op-Ed

India Needs to Encourage Trade with China

business, only to oversee considerable value destruction in the years since. That is, the mere fact of aggressive expansion should not strike fear. The Chinese do not generally reciprocate Indians' attitudes to them. That is, they don't... View Details

Keywords: by Tarun Khanna

March 2023
Supplement

Deepa Bachu (B): Insights and Experiments at Pensaar Design

By: Thomas Graeber, Joshua Schwartzstein and Amram Migdal

In this case, set in June 2019 in Bangalore, Karnataka, India, Deepa Bachu of Pensaar Design and her team work with client ITC Ltd. to use design thinking and behavioral experiments to improve workplace safety and strive toward the company’s zero-accident goal. The... View Details

Citation

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12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

result of such despondency, children are not encouraged to go to school; many fail to attend at all or drop out early. Yet many multinational corporations, while undertaking their regular profit-making activities, have managed to change this View Details

Keywords: by George C. Lodge

31 Oct 2017
Op-Ed

Op-Ed: In Tackling #MeToo, Don’t Ignore Micro-Insults That Harm Women’s Careers

diversity training programs aimed at attitudes are less effective than putting men and women together to accomplish tasks, which makes both competence and compatibility salient. FOSO is reasonable for some women in circumstances where... View Details

Keywords: by Rosabeth Moss Kanter

02 Nov 2016
What Do You Think?

Are Employees Becoming Job 'Renters' Instead of 'Owners'?

owner’s attitude toward the organizations they inhabit and increasingly lead? Will they adopt policies that encourage others to become owners or, as in the case of some of Wells Fargo’s leaders, renters? Are we becoming a nation of job... View Details

Keywords: by James Heskett

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

science of nutrition began to develop in the 1890s; the presence of vitamins in food and the relationship between diet and disease are twentieth-century discoveries. But as he and his partner expanded their business in the early 1870s, Heinz made an important strategic... View Details

Keywords: by Nancy F. Koehn

02 Apr 2010
What Do You Think?

Why Are Fewer and Fewer U.S. Employees Satisfied With Their Jobs?

the world, we adopt a "laissez faire" attitude toward issues of human sustainability. Does this help explain the findings of The Conference Board? Has concern about the sustainability of our environment taken precedent over... View Details

Keywords: by Jim Heskett

04 Apr 2008
What Do You Think?

Who Owns Intellectual Property?

Summing Up Is intellectual property becoming community property? Is a new generation of users and consumers of intellectual property produced by new technologies bringing totally different assumptions and attitudes to bear on its... View Details

Keywords: by Jim Heskett

01 Mar 2004
Lessons from the Classroom

Mission to Mars: It Really Is Rocket Science

FBC project should look like. Rather, NASA forced its managers and contractors to invent new processes and procedures by imposing a set of budget, time, and weight constraints that could not be met using traditional approaches to spacecraft development. As one manager... View Details

Keywords: by Sean Silverthorne

14 Feb 2012
First Look

First Look: February 14

individuals bring well-articulated preexisting preferences to such decisions. Understanding beliefs and attitudes motivating these preferences can assist physicians in helping parents make informed decisions consistent with their values.... View Details

Keywords: Carmen Nobel

25 Sep 2007
First Look

First Look: September 25, 2007

areas as information and transparency, the roles of capital and talent, public and private property rights, social constraints on market forces, attitudes toward expatriates abroad and foreigners at home, entrepreneurial and corporate... View Details

Keywords: Martha Lagace

06 Aug 2013
First Look

First Look: August 6

Costs of Racial 'Color Blindness' By: Norton, Michael I., and Evan P. Apfelbaum Abstract—The article looks at research on people's attitudes and behaviors with respect to noticing and referring to a person's race. It explains the 2013... View Details

Keywords: Anna Secino

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

mantra included: "At 60 miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock," and the straightforward "man in the Hathaway shirt." By 1985, Ogilvy changed his tune, agreeing that a little fun is fine, Teixeira says. (Proof of that View Details

Keywords: by Kim Girard; Advertising; Media & Broadcasting

14 Apr 2008
Research & Ideas

The Surprising Right Fit for Software Testing

cubicles—is often treated as an afterthought at immature IT organizations, says HBS professor Robert Austin. Yet this attitude is unwise, because the sooner bugs are caught, the easier and cheaper they are to correct. But who is best... View Details

Keywords: by Martha Lagace; Video Game; Web Services; Computer

12 Oct 1999
Research & Ideas

Building Bridges: New Dimensions in Negotiation

differences in their forecasts of future events (such as the profitability of a business being sold), attitudes toward risk and time, tax and regulatory status, market and technological knowledge and access, and so on. The third dimension... View Details

Keywords: by Anita M. Harris

10 Oct 2000
Research & Ideas

Cross-Sector Collaboration: Lessons from the International Trachoma Initiative

collaboration with Clark, both in the initial studies and the Moroccan Pilot. These interactions built understanding and trust, which are important building blocks for strategic alliances. Ongoing management of an effective alliance or collaborative venture requires a... View Details

Keywords: by Diana Barrett, James Austin & Sheila McCarthy

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