Publications

07 May 2018
Research & Ideas

Why Online Retailers Should Hide Their Best Discounts

high-value customers.” It would almost be as if a high-end retailer such as Louis Vuitton or Gucci told people to go their outlet store first, Ngwe says. Huge gain in sales In a series of experiments involving a real online fashion and View Details

Keywords: by Michael Blanding; Retail

11 Oct 2010
Research & Ideas

It Pays to Hire Women in Countries That Won’t

domestic Korean companies that did employ senior female managers, particularly but not exclusively in the apparel and publishing industries, also appeared to benefit financially from doing so.) The idea of exploiting the social divide is... View Details

Keywords: by Carmen Nobel

01 Feb 1998
News

Running Up the Score

about broadcasting rights, the licensing of merchandise, sports apparel and equipment, product endorsements, and sponsorships of sports, teams, and sports-related events." It is only in recent decades that pro-fessional sports have... View Details

Keywords: Garry Emmons

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

The Faces Of Collaboration These alliances do not require grandiose strategic plans; patience and perseverance are often sufficient to turn small beginnings into significant strategic alliances. Consider, for example, the relationship between the nonprofit City Year... View Details

Keywords: by James Austin

September 2023
Supplement

Design and Evaluation of Targeted Interventions

By: Eva Ascarza

Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details

Keywords: Marketing; Design; Business Strategy; Policy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

October 2023 (Revised February 2024)
Technical Note

Design and Evaluation of Targeted Interventions

By: Eva Ascarza and Ta-Wei (David) Huang

Targeted interventions serve as a pivotal tool in business strategy, streamlining decisions for enhanced efficiency and effectiveness. This note delves into two central facets of such interventions: first, the design of potent decision guidelines, or targeting... View Details

Keywords: Marketing; Customer Relationship Management; Analysis; Design; Business Strategy; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

September 2023 (Revised August 2024)
Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details

February 2023 (Revised February 2025)
Case

Doing Business in Nairobi, Kenya

By: Archie L. Jones, Leonard A. Schlesinger, Pippa Tubman Armerding and Kuria Kamau

This case examines the challenges and opportunities of doing business in Nairobi, Kenya. It highlights Kenya's economic transformation in the decades leading up to 2024 in the context of its history, culture, and politics. The case gives an overview of some of the main... View Details

Keywords: Business History; Business and Government Relations; Technological Innovation; Foreign Direct Investment; Economic Growth; Financial Crisis; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Kenya; Nairobi; Africa

September 2023 (Revised September 2023)
Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman

Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details

01 Oct 1996
News

Leading In a New Era

leading apparel maker Liz Claiborne Inc. (LC) were coming off a sixteen-year high that had begun to wane in 1992. A combination of factors — the national recession, weak spending on women's apparel, increased competition, department... View Details

Keywords: Nancy O. Perry

19 Jul 2011
Research & Ideas

Rupert Murdoch and the Seeds of Moral Hazard

the food and apparel industries and the need to "secure" all elements of their production chain, most other industries have yet to recognize such a hazard. In the media business, news items require fair and secure sourcing,... View Details

Keywords: by Staff; Journalism & News; Publishing

February 2024
Teaching Note

UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta

Teaching Note for HBS Case No. 523-013. View Details

Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

2015
Book

Strong Brands, Strong Relationships

By: Susan Fournier, Michael Breazeale and Jill Avery

From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details

Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry

Find at Harvard

11 Mar 2014
First Look

First Look: March 11

http://hbr.org/product/infection-control-at-massachusetts-general-hospital/an/614044-PDF-ENG Harvard Business School Case 814-042 Ministry of Supply: Will Professionals Demand Its Performance? Ministry of Supply is an entrepreneurial venture in the View Details

Keywords: Sean Silverthorne

February 1996 (Revised January 2004)
Teaching Note

Arley Merchandise Corporation TN

By: William E. Fruhan Jr. and Andre F. Perold

Teaching Note for (9-287-063). View Details

Keywords: Apparel and Accessories Industry; Apparel and Accessories Industry

June 2023
Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza

Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details

November 2019
Case

Celebrity Fashions Limited (A)

By: V.G. Narayanan, Tanvi Deshpande and Shreya Ramachandran

In May 2017 in Chennai, India, the chairman of Celebrity Fashions doubted whether the company could last until the end of the year. Venkatesh Rajagopal had found that the company, a readymade garment manufacturing and exporter he founded in 1989, was having a hard time... View Details

Keywords: Turnarounds; Operations; Management; Financial Condition; Problems and Challenges; Communication; Organizational Change and Adaptation; Transformation; Apparel and Accessories Industry; Apparel and Accessories Industry