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Show Results For
- All HBS Web
(617)
- People (1)
- News (153)
- Research (405)
- Events (2)
- Multimedia (10)
- Faculty Publications (261)
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Harvard Business School Case 309-029 HNA Group, the parent company of Hainan Airlines, was positioning itself to go global and make a mark for itself as the largest private airline in China. Positioned squarely behind the "Big... View Details
Keywords: Martha Lagace
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
ad wouldn't air on TV for another week, the customers learned. The airline was giving them the privilege of a sneak peek at the ad—and the privilege of being among the first to share it. CONCEPT: Give the viewer the opportunity to... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
with an ad campaign called "The Orange Underground," featuring a series of 30-second TV spots in which the Cheetos mascot, Chester Cheetah, encourages consumers to commit subversive acts with Cheetos. (In one commercial, an View Details
- 07 Feb 2012
- First Look
First Look: February 7
new question for the research community: How should proposed enhancements to TFM be evaluated in a CDM environment? A sequential evaluation procedure, developed in this paper, addresses this question. The procedure includes airline... View Details
Keywords: Sean Silverthorne
- 08 Jan 2007
- Research & Ideas
Who Rises to Power in American Business?
the airline industry, looking at how its leadership changed during the course of the twentieth century and how contextual intelligence or lack thereof influenced industry evolution. We are particularly interested in the co-evolution of... View Details
Keywords: by Sean Silverthorne
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
dormant at the time. But with the growth of the microprocessor and of biotechnology in the late 1970s, as well as the deregulation of the airline and financial services industries, new opportunities for eager entrepreneurs were created.... View Details
Keywords: by Susan Young
- 01 Apr 2002
- News
Urban Evolution - HBS Research on the Inner City
initiative. The Marriott program trains former welfare recipients and guarantees them jobs upon completion of their training. "The challenges of working with the unemployed has led the company to new insights about training, job placement, and supervision," says... View Details
- 21 Jul 2009
- First Look
First Look: July 21
joining to simply find a job. The senior TSA staff and airlines are calling for accountability, but the person responsible for the breach is a passionate and valued employee who has been with TSA since its formation. As her shift... View Details
Keywords: Martha Lagace
- Web
Winners & Success Stories | New Venture Competition
will. Travelguru.com Ashwin Damera Venkata, MBA 2005 Jarad Fisher, MBA 2005 Travelguru.com will be India's first one-stop on-online travel portal (similar to Orbitz), which through the strength of its relationships with airline and hotel... View Details
- 01 Mar 2009
- News
Your Taxi Is Waiting
Clinton’s advance staff, experience launching a low-cost airline in China, and time at UBS Warburg’s London office. Ogden, whose CV includes various roles in finance and the nonprofit sector, worked most recently for Bridges Ventures, a... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
Group between 2015 and late 2017 when it grew rapidly through global acquisitions to become 170 on the 2017 Fortune 500 list. A firm that had begun as a provincial airline in China was now a giant global conglomerate and suddenly the... View Details
Keywords: Sean Silverthorne
- 11 Mar 2014
- First Look
First Look: March 11
can the firm increase the sales of its products? Purchase this case: http://hbr.org/product/ministry-of-supply-will-professionals-demand-its-performance/an/814042-PDF-ENG Harvard Business School Case 714-024 Viva Macau (A) A fast-growing Macau-based View Details
Keywords: Sean Silverthorne
- 01 Apr 1999
- News
Spirit at Work
"Soul." "Spirit." A host of organizations - among them Lucent Technologies, the Boeing Company, and Southwest Airlines - have recently begun to ponder such intangibles in an effort to attract and maintain a motivated, performance-boosting... View Details
Keywords: Marguerite Rigoglioso