Publications

Find at Harvard

01 Mar 2018
News

3-Minute Briefing: Lisandra Rickards (MBA 2010)

up the value chain from call center operations to legal document processing and graphic design. I do feel optimistic about Jamaica’s future. We’re hoping to see businesses create 50 or 100 new jobs, not one... View Details

Keywords: Julia Hanna

October 1990
Case

Manufacturers Hanover Corp.: Customer Profitability Report

By: Robert S. Kaplan

Banking company noting declining profitability from its traditional lending activities has started to measure the total profitability of its lending relationships. A loan pricing model estimates the profit and return-on-equity from commercial loans. Additional work was... View Details

Keywords: Investment Return; Revenue; Commercial Banking; Banks and Banking; Customer Value and Value Chain; Banking Industry

June 2022
Case

Zalando: Becoming the Starting Point for Fashion

By: Antonio Moreno, Leela Nageswaran, Emilie Billaud and Federica Gabrieli

Born in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in... View Details

Keywords: Transition; Customer Value and Value Chain; Digital Platforms; Distribution; Order Taking and Fulfillment; Infrastructure; Logistics; Service Operations; Strategy; Business Strategy; Fashion Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Distribution Industry; Retail Industry; Service Industry; Shipping Industry; Technology Industry; Europe

07 Aug 2012
First Look

First Look: August 7

experiment to measure the value of shareholder proxy access. We find that firms that would have been most vulnerable to proxy access, as measured by institutional ownership and activist institutional ownership in particular, lost View Details

Keywords: Sean Silverthorne

08 Jan 2001
What Do You Think?

Have We Extended the Boundaries of the Firm Too Far?

Summing Up "What we are looking at is a fundamental challenge to our assumptions about which corporate structures work," commented Daniel Hayes in response to the recent piece on the future bounds of the organization. Raman Julka was just as dramatic:... View Details

Keywords: by James Heskett

01 Sep 2006
News

Faculty Books

evolving, mutually beneficial channel strategies. To navigate the complex distribution environment successfully, companies must map the industry channel, build and continually edit their own channel to best serve customers, and align and influence their own channel... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

Fast Answer

Sustainable investing and ESG resources

by ERM, this report synthesizes survey responses from investors and companies to assess the value and quality of ESG ratings from leading ratings firms. ESG data (public company focus) MSCI ESG Research This platform includes access... View Details

22 Feb 2022
News

An Rx for Small Business Recovery

business can get a loan.” Small Businesses Strengthen US Supply Chains The current global supply chain back-up underscores the importance of valuing and fostering small... View Details

Keywords: Deborah Blagg

November 2019 (Revised September 2022)
Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma

In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details

Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts

01 Jun 2002
News

Books

Mills shows how capitalism's financial value chain — comprising venture capitalists, bankers, and entrepreneurs and compelled by the lure of potential fortunes to be made — failed in its role to exercise... View Details

Keywords: Nancy O. Perry

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

Profile

Ameel Somani

Through his own family history, Ameel Somani has witnessed the complete entrepreneurial cycle from ambition to success, from loss to renewal. "My grandfather moved to East Africa when he was twelve and built Tanzania's largest chain... View Details

August 2001 (Revised March 2008)
Supplement

Kirk Arnold

By: Nitin Nohria and Alan Price

Supplements NerveWire, Inc. View Details

Keywords: Recruitment; Value; Mission and Purpose; Partners and Partnerships; Business Model; Customer Value and Value Chain; Investment Return; Economic Slowdown and Stagnation; Problems and Challenges; Consulting Industry; Newton

November 1991 (Revised December 1996)
Case

Pressco, Inc.--1985

By: William E. Fruhan Jr.

A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details

Keywords: Capital Budgeting; Machinery and Machining; Valuation; Taxation; Customer Value and Value Chain; Cost vs Benefits; Inflation and Deflation; Cost Management; Product Marketing; North and Central America

August 1999 (Revised January 2002)
Case

Brita Products Company, The

By: John A. Deighton

Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details

Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States