Publications

16 May 2017
First Look

First Look at New Ideas and Research, May 16

promulgated by academic economists in the 1970s, is behind the idea that corporate managers should make shareholder value their primary concern and that boards should ensure they do. The theory regards shareholders as owners of the... View Details

Keywords: Re: Multiple Faculty

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

August 2017 (Revised May 2019)
Case

Hilti (A): Fleet Management?

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer

This case explores the strategic decision-making process of premium power tools manufacturer Hilti in 1999, when the company was considering implementing a fleet management system in the construction industry. Fleet management would involve a shift from selling power... View Details

February 2000 (Revised November 2002)
Case

QuickenInsurance: The Race to Click and Close (A)

By: Lynda M. Applegate

ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of... View Details

Keywords: Customer Value and Value Chain; Entrepreneurship; Technological Innovation; Growth and Development Strategy; Industry Structures; Business Strategy; Competitive Strategy; Information Technology; Information Technology Industry; Arizona

Find at Harvard

November 1991 (Revised December 1996)
Case

Pressco, Inc.--1985

By: William E. Fruhan Jr.

A capital budgeting problem is viewed from the context of a marketing representative attempting to make a sale of energy saving heavy industrial equipment. Tax law changes promise to have a significant impact on the customer's decision process. Teaching purpose: To... View Details

Keywords: Capital Budgeting; Machinery and Machining; Valuation; Taxation; Customer Value and Value Chain; Cost vs Benefits; Inflation and Deflation; Cost Management; Product Marketing; North and Central America

02 Mar 2023
News

Carbon's Second Act

return on investment, says Matheson. JM: Because the markets signal backwards into the whole value chain of the storing, the moving and the capturing. It's hard to mobilize capital to do the capturing if it... View Details

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

Internet and database software, the customer can now initiate the business transaction, not simply respond to the salesperson's overture. Instead of being on the end of the value chain ("product... View Details

Keywords: by Robert S. Kaplan & David P. Norton

14 Apr 2021
Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

officials took steps to speed vaccine development last year, the United States and other countries could have paid to build manufacturing infrastructure and shore up the supply chain needed to produce vaccines at higher capacity. That... View Details

Keywords: by Michael Blanding; Health

August 1999 (Revised January 2002)
Case

Brita Products Company, The

By: John A. Deighton

Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details

Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States

13 Dec 2016
First Look

December 13, 2016

to exert over the different segments of their production processes. We describe a property-rights model of firm boundary choices along the value chain that generalizes Antràs and Chor (2013). To assess the... View Details

Keywords: Carmen Nobel

19 Aug 2013
News

Bees Make a Sweet Deal for African Farmers

value to their products. At the time, Keshavjee was the head of the Aga Khan Foundation in East Africa, a major development agency, and believed that the best way to sustain health and education initiatives was through income generation... View Details

Keywords: Agriculture; Finance; Health, Social Assistance; Management

18 Jun 2001
Research & Ideas

Tech Investment the Wise Way

the offering, given the value proposition and value chain structure chosen; describe the position of the firm within the value network linking... View Details

Keywords: by Henry Chesbrough & Richard S. Rosenbloom

October 2007
Article

Grist: A Strategic Approach to Climate

By: Michael E. Porter and Forest Reinhardt

Climate change will affect everything businesses do, as government efforts to mitigate carbon emissions cause their prices to rise steeply. This special edition of Forethought takes a hard-nosed look at the risks and opportunities of climate change. Michael E. Porter... View Details

Keywords: Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Leadership; Logistics; Corporate Social Responsibility and Impact; Performance Improvement; Climate Change; Competitive Advantage; Corporate Strategy