Filter Results:
(628)
Show Results For
- All HBS Web (628)
- Faculty Publications (116)
Show Results For
- All HBS Web (628)
- Faculty Publications (116)
- 25 May 2010
- First Look
First Look: May 25
MaterialsHarvard Business School Executive Education: Balancing Online and Offline Marketing John Deighton and Leora KornfeldHarvard Business School Case 510-091 How does a small business set its online media budget? The HBS Executive Education Division can be viewed... View Details
Keywords: Martha Lagace
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
before the Civil War, came of age in a nation in crisis. Whether using pencil, watercolor, or, most famously, oil, Homer addressed the hopes and fears of his fellow Americans and invited his viewers into stories embedded with universal,... View Details
- 12 Feb 2008
- First Look
First Look: February 12, 2007
Abstract Financial statements are the basis for a wide range of business analysis. Managers, securities analysts, bankers, and consultants all use them to make business decisions. There is strong demand among business students for course... View Details
Keywords: Martha Lagace
- 05 May 2009
- First Look
First Look: May 5, 2009
high switching cost channels are retained with greater frequency. Managerial implications of these findings are discussed, as well as opportunities for future research. Putting Patients First: Social Marketing Strategies for Treating HIV in Developing View Details
Keywords: Martha Lagace
- 19 Aug 2021
- News
A Letter to My White Friends and Colleagues
to talk to them—that he needed to address the community as if he were the President of the United States. His daughter's plea led him to record a podcast that did just that, urging the Black community to both keep up the fight and take... View Details
- 01 Dec 2007
- News
Lighten Up
HBS and the Kennedy School of Government. Coup, who’s 41 and a numbers whiz, worked as the policy director for the anti-deficit Concord Coalition in Washington, D.C.; a strategic planner in the office of the American Stock Exchange’s chairman; and a special assistant... View Details
- 12 Jul 2021
- News
Alumni Confront the COVID-19 Crisis
club notes, has touched the lives of more than half a million people in India and has also exported medicines to many other hard-hit countries in Asia and Africa. Dr. Natarajan founded the Pune Platform for COVID Response (PPCR), which raised more than $15 million and... View Details
- 28 Aug 2007
- First Look
First Look: August 28, 2007
users or securing their exclusive affiliation--are costly and risky. Describes less costly staged strategies for building two-sided platforms. With the "vendor to two-sided platform" strategy, a firm starts as a vendor selling... View Details
Keywords: Martha Lagace
- 02 Mar 2010
- First Look
First Look: March 2
Download the paper: http://www.hbs.edu/research/facpubs/workingpapers/papers0910.html#wp10-061 Accelerating Innovation in Energy: Insights from Multiple Sectors Authors:Rebecca Henderson and Richard G. Newell Abstract A combination of concerns about climate change and... View Details
Keywords: Martha Lagace
- Web
Terms of Use | HBS Online
with the Agreements and all applicable local, state, national and international laws, rules and regulations, including privacy and copyright laws, any laws regarding the transmission of technical data exported from your country of... View Details
- 16 Dec 2014
- First Look
First Look: December 16
IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
- 29 Mar 2023
- News
Supporting Earthquake Victims in Turkey and Syria
organizations to render aid. If any of our alumni are looking to connect with one another, we recommend using the Alumni Directory together with the secure Alumni Messaging Service to communicate (click on the envelope icon on any alumni... View Details
- 07 Feb 2012
- First Look
First Look: February 7
has been divided by both worldview and practice. Why, in the face of the common challenge of dependence on imported Russian gas, have national reactions to such vulnerability varied so dramatically across the continent? And why have a... View Details
Keywords: Sean Silverthorne
- 01 Feb 2002
- News
Redefining Success: Women & Work.
me for. Leaving it meant abandoning the part of me that I felt most secure about," she says. Ana Maria ("Ania") Camargo (MBA '93) had her first daughter in 1997 and kept her job with CSC Healthcare, a large health-care consulting company... View Details
- 28 Oct 2008
- First Look
First Look: October 28, 2008
reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and the opening of new markets.... View Details
Keywords: Martha Lagace
- 13 Jan 2009
- First Look
First Look: January 13, 2009
from initiating and smoothing communication to establishing long-lasting relationships and mutual trust, and from bargaining and drafting agreements to securing their implementation. Chinese negotiators can be at once warm hosts and... View Details
Keywords: Martha Lagace
- 01 Apr 1999
- News
Spirit at Work
Sikh-founded, $100-million group of service and product companies (including Sun & Son, Inc., a national Lotus Notesbased computer consulting firm specializing in e-commerce; Akal Security Company; and... View Details
Keywords: Marguerite Rigoglioso
- 15 Nov 2011
- First Look
First Look: November 15
billion additional urban dwellers. Second, shared resources like clean water, clean air, energy, and places to put solid waste are already scarce and constrained. Urbanization will only exacerbate these pressures. Third, almost no local or View Details
Keywords: Sean Silverthorne
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
quick: By the end of this year, McDonald’s expects mobile ordering to be available at all its 14,000 locations in the United States, and the self-service kiosks in 2,500 locations. Karavites had seen these technologies previewed at... View Details
- 01 Dec 2022
- News
December 2022 Alumni and Faculty Books and Podcasts
Westminster, Bingham juggled vaccine suppliers, Whitehall, the media circus—and her daughter’s exams. Political maneuvering, miscommunications, and administrative meddling nearly jeopardized the project, but perseverance paid off. Catapulted into a View Details