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- All HBS Web (1,588)
- Faculty Publications (485)
- 15 Jan 2013
- First Look
First Look: January 15
disruption. Download the paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=43906 Cases & Course MaterialsRomney vs. Obama and U.S. Energy Policy Abdelal, Rawi, and Kaitlyn TuthillHarvard Business School Case 713-050 In 2012, the energy sector in the View Details
Keywords: Sean Silverthorne
- 24 Nov 2003
- Research & Ideas
Boards and Corporate Governance: A Balanced Scorecard Approach
performance. The Balanced Scorecard approach has evolved into a tool that can be used to help companies create greater value at the business unit level, the corporate level, and the board level. This is done through three Balanced... View Details
Keywords: Re: Robert S. Kaplan & Krishna G. Palepu
- February 2018 (Revised October 2020)
- Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
By: Jill Avery, Chekitan S. Dev and Laure Mougeot Stroock
In September 2016, Marriott completed its $13.3 billion acquisition of Starwood Hotels & Resorts, which added 11 brands to its already robust 19 hotel brand portfolio. Tina Edmundson, Marriott's global brand officer, was charged with making sense of the brand portfolio... View Details
Keywords: Brand Management; Brand Architecture; Brand Portfolio; Merger; Hospitality Industry; Services Marketing; Branded House; House Of Brands; Sub-branding; Marketing; Marketing Strategy; Brands and Branding; Mergers and Acquisitions; Consumer Behavior; Advertising; Travel Industry; Accommodations Industry; Tourism Industry; United States; North America; Europe; Asia
Avery, Jill, Chekitan S. Dev, and Laure Mougeot Stroock. "The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture." Harvard Business School Case 518-081, February 2018. (Revised October 2020.)
- Web
National Markets - The Art of American Advertising
Art of “Posting” Brand Name Management A Marketing Revolution “The dramatic expansions in population, wealth, income, and territory that characterized the United States in the nineteenth century paralleled equally dramatic expansions in... View Details
- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
widespread acceptance would prove a bane for incumbent U.S. tire makers. Radials' longer life would decrease unit demand in the profitable replacement market, providing an opening for foreign producers and... View Details
- Web
Launching Tech Ventures | HBS Online
This course is part of the Entrepreneurship & Innovation track. Introduction to Launching Tech Ventures START NOW HBS Online now offers this course on-demand, allowing you to begin your learning anytime. No application needed—start your journey today! On View Details
- 04 Apr 2018
- Research & Ideas
Smart Cities are Complicated and Costly: Here's How to Build Them
Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details
- Web
Sexual Harassment - Race, Gender & Equity
successfully evaded/ignored/managed, although they were annoying and insulting.” AGE 53, WHITE, NONPROFIT SERVICES, UNITED STATES 1 Masculinity Contest Culture Norms assessed in the survey: “Show no weakness”: a workplace that View Details
- 18 Dec 2006
- Lessons from the Classroom
Grooming Next-Generation Leaders
use the right approach at the right time and change as the situation demands is going to be tough. Not everybody can do it. That's going to distinguish the true leaders from people who are capable but not leaders." Targeting Talent... View Details
Keywords: by Martha Lagace
- 01 Jun 2022
- News
In My Humble Opinion: Home Base
firms, and investment houses, to Pfizer, Disney, Lincoln Center, and even the US Air Force. “These organizations are talent-driven and operate in demanding circumstances and markets,” Dowling notes. “They want actionable, resonant... View Details
Keywords: April White
- 17 Dec 2007
- Research & Ideas
The Rise of Medical Tourism
hospitals in different parts of the world—in the Middle East, Europe, the United States. My guess is that 3 or 4 prominent hospital companies will survive because the demand is so huge. At the end of the day... View Details
- Web
Entrepreneurial Management Awards & Honors - Faculty & Research
(Journal of Finance, forthcoming). Lauren H. Cohen : Invited to brief the United States Congress on innovation policy, 2020. Lauren H. Cohen : Winner of the 2020 Global Thought Leadership Grant on Corporate Social Responsibility (CSR)... View Details
- 20 Jan 2023
- News
Free Spirits
colada, the standard offerings for non-drinkers—even at special occasions—can feel like real kids’ table fare. Royle and Wood saw a demand for adult beverages as interesting and complex as a satisfying cocktail, just without the alcohol.... View Details
- 05 Nov 2021
- Op-Ed
Is the Business World Finally Ready for the Wisdom of Shibusawa?
Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in... View Details
- November 2019 (Revised April 2020)
- Case
Away: Scaling a DTC Travel Brand
By: Jill Avery and Joseph B. Fuller
Away, a direct-to-consumer, digital native e-commerce seller of travel luggage, is debating how to invest its latest round of venture funding. How quickly could and should Away scale and what were the most promising growth trajectories to maximize its potential? Three... View Details
Keywords: Brand Management; DTC; Brand Extension; Lifestyle Brand; Customer Segmentation; Retailing; Scaling And Growth; Startup; Brands and Branding; Marketing; Marketing Strategy; Marketing Channels; Entrepreneurship; Venture Capital; Consumer Behavior; Growth and Development Strategy; Business Startups; E-commerce; Consumer Products Industry; Travel Industry; United States; North America
Avery, Jill, and Joseph B. Fuller. "Away: Scaling a DTC Travel Brand." Harvard Business School Case 520-051, November 2019. (Revised April 2020.)
- 04 Apr 2023
- Blog Post
Maersk’s Journey to Decarbonize Shipping
fuels—investing in new fuels is risky because anticipated demand might not materialize, and investing in ships that rely on new fuels is risky because ample fuel supplies might not materialize—Maersk is solving this by making a long-term... View Details
- 12 Jun 2012
- First Look
First Look: June 12
Anand Piramal and his team sought to "democratize healthcare" in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United States, Piramal thought, then... View Details
Keywords: Sean Silverthorne
- 18 Oct 2011
- First Look
First Look: October 18
restaurants-which kinds of communities support restaurant chains and which kinds of communities tend to support independent local restaurants and food service providers instead. We analyze data from a 2005 sample of 49 counties across the View Details
Keywords: Sean Silverthorne
- 09 Aug 2021
- Research & Ideas
OneTen: Creating a New Pathway for Black Talent
lasting implications. According to the United Negro College Fund, “Only 57 percent of Black students have access to the full range of math and science courses necessary for college readiness, compared to 81 percent of Asian American... View Details
- 02 Oct 2017
- What Do You Think?
Do Bitcoin and Digital Currency Have a Future?
a range of $1,900 to $4,700. But more than 100,000 organizations accept it in transactions. ATMs installed by Bitcoin exchanges to process transactions recently could be found in more than 150 US locations. Hackers recently demanded it in... View Details