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  • 20 Nov 2019
  • Video

Seema Aziz

Seema Aziz, the founder of Sefam, the first high-quality fabric manufacturer in Pakistan, describes the way her employees have been taught to monitor quality and educate customers.

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  • 08 Jan 2020
  • Video

Prithvi Raj Singh Oberoi

P.R.S. Oberoi, Chair of the Indian-based luxury hotel and tourism company EIH, discusses the importance of high quality service in his industry. 
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  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

economics and political system. Datar: MBAs need to understand what it means to be a general manager in a global world and the differences in institutions, norms, cultures, and legal frameworks. It would be fascinating, for example, to have student teams work on an... View Details
Keywords: by Martha Lagace; Education
  • Video

Ashraf Abu Issa

Abu Issa Holding’s Mosafer stores sell their own products alongside other brands. Ashraf Abu Issa, Chairman of the Qatar-based firm, explains Mosafer’s mutual arrangement of complementing instead of competing. View Details
  • 22 Nov 2019
  • Video

Merrill J. Fernando

Merrill Fernando, founder of Sri Lanka's largest and most global tea brand, Dilmah, discussed the importance of establishing local brands.
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  • 21 May 2008
  • Research & Ideas

Going Negative in Political Advertising

McCain used high profile surrogates such as Governor Charlie Crist to reinforce concerns about his opponent. Why Don't Companies Go Negative? Unlike politicians, companies hardly ever run negative ads. Pepsi ads don't tear down Coke; they View Details
Keywords: by John Quelch

    Gordon & Morine Wavamunno

    Keywords: Diversified

      Reinaldo Solari

      Keywords: Retail
      • 03 Aug 2010
      • First Look

      First Look: August 3

      Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog... View Details
      Keywords: Martha Lagace

        Ricardo Claro

        Keywords: Shipping
        • Video

        Dr. Silvia Gold

        Dr. Silvia Gold, President of the Mundo Sano Foundation and co-founder of Grupo Insud, explains how patent expiration is important for innovation, recounting that her company has always won against large Western pharmaceutical companies that have sought legal action... View Details
        • 02 Jun 2003
        • Research & Ideas

        Why Have Marketers Ignored America’s Man-of-Action Hero?

        American and British history. These brands build culture share primarily through advertising, so we analyze how the client and agency worked together to develop these successful campaigns. We interviewed... View Details
        Keywords: by Manda Salls
        • Video

        Brinda Somaya

        Brinda Somaya, founder and principal architect of Somaya and Kalappa Consultants, discusses the diversity of her portfolio and the factors that earned her a reputation in the architectural space. View Details
        • 24 Jul 2000
        • Research & Ideas

        Global Brands: Connecting With Consumers Across Boundaries

        What's in a name? Plenty if you're a consumer marketer trying to build a brand. "They are road signs that help people find orientation in the jungle of supply", said Hans G. Gueldenberg, CEO of Nestlé Deutschland AG. According... View Details
        Keywords: by James E. Aisner
        • Person Page

        Read excerpts from DENIAL

        By: Richard S. Tedlow

        The Edifice Complex: Denial at Sears

        Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

         

        From Denial: Why Business... View Details

          Luis Alejandro Pagani

          Keywords: Food Production
          • 01 Mar 2011
          • News

          Noted & Quoted

          “The variety, nuance, and humanity of the Middle East are being obscured.” — Her Majesty Queen Noor of Jordan, lamenting negative stereotypes of the Middle East, in a keynote address at Burden Auditorium. (Harvard Arab Weekend, November 18, 2010) “Grocery store shelves... View Details
          Keywords: Colleges, Universities, and Professional Schools; Educational Services

            Julio Werthein

            Keywords: Diversified

              Roberto Angelini Rossi

              Keywords: Petroleum, Forestry, and Fishing
              • Video

              Dr. Laura Catena

              Dr. Laura Catena, Managing Director of Bodega Catena Zapata, traces the history of her family winery from humble beginnings to their decision in the 1990s to target the French wine industry and establish Argentine wine as amongst the best in the world. View Details