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- All HBS Web (1,241)
- Faculty Publications (372)
- 17 Aug 2010
- First Look
First Look: August 17
expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details
Keywords: Martha Lagace
- 29 Sep 2021
- Research & Ideas
For Entrepreneurs, Blown Deadlines Can Crush Big Ideas
for a startup founder, according to research by Andy Wu, assistant professor in the Strategy Unit at HBS, and HBS doctoral candidate Aticus Peterson. “As entrepreneurs gain experience, they get worse at predicting timelines,” says Wu.... View Details
Keywords: by Rachel Layne
- 03 Sep 2013
- First Look
First Look: September 3
content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the launch of an ad-revenue-sharing program initiated by a major Chinese... View Details
Keywords: Sean Silverthorne
- 22 Feb 2022
- News
Breaking News
afforded her a detailed view of the industry’s challenges and opportunities and helped to inspire the founding of the National Trust. The nonprofit launched its test case in May 2021, with the purchase of 24 newspapers and websites in... View Details
- 18 Nov 2002
- Research & Ideas
Where Morals and Profits Meet: The Corporate Value Shift
well as financial analysis. In a world in which companies are expected to behave as moral actors that conform their activities to certain ethical requirements, financial tests of acceptability alone are insufficient. In the book, I spell... View Details
Keywords: by Carla Tishler
- Web
Understanding Entrepreneurial Opportunity in Kazakhstan - Global Activities 2020
opportunities. For students who come from the United States or Europe, these cases expose them to something new and test their understanding of business issues in a different context. ” Victoria lvashina Lovett-Learned Professor of... View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
critiques of our work with empirical data and conceptual arguments. We agree with Wilson and Stolarz-Fantino that researchers seeking to understand a policy’s influence on consumers should test predictions about which View Details
Keywords: Dina Gerdeman
- 27 Feb 2017
- Research & Ideas
Reputation is Vital to Survival in Turbulent Markets
interference from the community because of their favorable reputation, while layoffs by other firms elsewhere were met with unrest and angst. The approach of the study is important, too. The discipline of strategy is not rich in... View Details
Keywords: by Sean Silverthorne
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
strategy to engage a broad audience through telling an interesting and important story being played out in twenty-first-century organizations. Q: What makes a CIO job the most volatile, high-turnover job in business? How important is CIO... View Details
Keywords: by Martha Lagace
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
If women wanted to shake up their makeup regimen 10 years ago, Sephora was the place to go. Beauty product junkies loved Sephora’s candy store-like display of sample-size face creams, glittery lip glosses, and eyeshadows in every shade imaginable, allowing them to... View Details
- 09 Nov 2010
- First Look
First Look: November 9, 2010
access to greater capital be the best strategy or would this cause the organization to lose its social mission? Salud Digna provided diagnostic medical tests to the poor, had experienced rapid growth, and... View Details
Keywords: Sean Silverthorne
- 28 Mar 2017
- First Look
First Look at New Research, March 28
strategy comes into question when students take the first standardized test aligned with the more rigorous Common Core State Standards. While the test results show that, on... View Details
Keywords: Sean Silverthorne
- Web
Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement
my brother and I inherited from our mother. Thanks to her relentless efforts, we are part of the fortunate few that have been properly genetically tested and diagnosed. While rare, HHT is the second most common inherited bleeding... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
marketing communications for the first and second quarter of the year. What’s the right strategy for a CMO during a crisis such as the COVID-19 pandemic? During the week of March 23, 2020, Edelman, a global communications firm, conducted... View Details
Keywords: by Jill Avery and Richard Edelman
- 31 Jul 2012
- First Look
First Look: July 31
likely would be difficult to finance externally. We argue that a developed financial system can facilitate exports, and we test three implications. First, a more developed financial system is associated with higher exports. Second, the... View Details
Keywords: Carmen Nobel
- 09 Dec 2013
- Research & Ideas
Cultural Disharmony Undermines Workplace Creativity
develop negative ideas about marriage, just as citizens of the United States and China may develop bad feelings about each other from watching their leaders squabble. So why wouldn't the same thing happen in the workplace? Testing For... View Details
Keywords: by Michael Blanding
- 21 Aug 2019
- Research & Ideas
What Machine Learning Teaches Us about CEO Leadership Style
in the Strategy Unit at HBS; Columbia Business School professor Dan Wang; and doctoral student Natalie Carlson. The skills that a CEO needs to command a company are varied, but the ability to communicate effectively is near the top. “The... View Details
Keywords: by Michael Blanding
- January 2024
- Case
National Football League and Private 5G
By: Andy Wu, Grant Son and Shuoyu Chen
On September 9, 2021, the National Football League (NFL) designated Verizon as its official 5G partner in a 10-year deal, committed to enhance the experience for NFL teams, players, and fans in stadiums. NFL Commissioner Roger Goodell said, “Verizon will help us... View Details
Keywords: Football; National Football League; 5G; Verizon; Communication Technology; Mobile and Wireless Technology; Technology Adoption; Risk and Uncertainty; Business Strategy; Collaborative Innovation and Invention; Sports Industry; Telecommunications Industry
Wu, Andy, Grant Son, and Shuoyu Chen. "National Football League and Private 5G." Harvard Business School Case 724-433, January 2024.
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
later? At least in some cases, the answer is yes, according to Harvard Business School researchers who tested the effects of highlighting a product’s trade-offs with almost 400,000 customers of Australia’s largest bank. MoonSoo Choi Most... View Details
Keywords: by Danielle Kost
- 14 Jul 2003
- Research & Ideas
Understaffed and Overworked: What Now?
applied a five-part litmus test to each of her existing goals by asking these questions: — "What is its economic impact?" How will this goal affect the company economically and move it forward? — "Is it aligned with the... View Details
Keywords: by Paul Michelman