Publications

17 Sep 2007
Research & Ideas

Broadband: Remaking the Advertising Industry

Foundation Professor at Harvard Business School. Bradley and coauthor Nancy Bartlett are in the midst of writing a book looking at how broadband technologies are reshaping industries. We asked him to take a few minutes to talk about the... View Details

Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing

Teaching Interest

Business Opportunties in Climate Adaptation

By: John D. Macomber

This is a Short Intensive Program or SIP at Harvard Business School. It’s an optional student offering prior to the formal start of the Spring semester the following week. SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details

Keywords: Resilience; Climate Risk; Climate Impact; Fire Protection; Insurance Risk Exposure; Hedge Fund; Public Health; Public Health Measures; Climate Change; Adaptation; Infrastructure; Real Estate Industry; Transportation Industry; Insurance Industry; United States; Africa; Latin America

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

social media as a tool to expose corporate misconduct, Heese and Pacelli used data from the 3G (third generation) mobile broadband network rollout to identify increased activity on Twitter, plus they studied reports of corporate... View Details

Keywords: by Kasandra Brabaw; Technology

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

clearly epitomized by the advent and affirmation of the electronic processing and sharing of data at a magnitude and speed that in no way we have seen before. The digital age is enabled by the emergence and adoption of four key View Details

Keywords: by Dina Gerdeman; Information Technology; Information Technology

March 2008 (Revised June 2011)
Case

MySpace

By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop

The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,... View Details

Keywords: Open Source Distribution; Partners and Partnerships; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

01 Sep 2015
First Look

First Look -- September 1, 2015

(TDABC) is an innovative costing tool in healthcare that can be used to directly compare the true cost of competing technologies over the full care cycle. Rather than only comparing therapeutic effectiveness over a limited number of... View Details

Keywords: Sean Silverthorne

02 Apr 2013
First Look

First Look: April 2

Publications 2006 Nature Reviews Beyond Magic Bullets: True Innovation in Health Care By: Narayan, Vaibhav A., Marco Mohwinckel, Gary Pisano, Michael Yang, and Husseini Manji Abstract—The molecular medicine revolution-based on advances in fields such as genomics and... View Details

Keywords: Sean Silverthorne

August 2021
Case

Andreessen Horowitz’s Cultural Leadership Fund (A)

By: Anita Elberse, Briana Richardson and Cydni Williams

In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that... View Details

Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations

June 2020 (Revised August 2020)
Case

Majid Al Futtaim Retail Geographic Expansion: Brick or Click?

By: Juan Alcácer and Alpana Thapar

This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the... View Details

Keywords: Stores; Ecommerce; Strategy; Expansion; Geographic Location; Decision Making; Internet and the Web; Digital Transformation; E-commerce; Retail Industry; Middle East

16 Oct 2015
News

We Say We Want Privacy Online, But Our Actions Say Otherwise

Program

Leading and Building a Culture of Innovation

Summary Today's leaders are evolving their approaches to leadership and innovation in response to quantum shifts in how we work and live. In the midst of economic, societal, and technological disruptions, leaders must build and lead agile... View Details

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many... View Details

Keywords: by John Deighton; Fashion; Retail; Consumer Products

August 2003 (Revised September 2003)
Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details

Keywords: Applications and Software; Product Launch; Information Technology Industry; Information Technology Industry

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Hiring Organizations

Kellanova Kestrix KEY ESG KHAITE Kistefos AS KKR & Co. Inc. KKR Capstone Knox Lane Kora Management LP Kraft Heinz Company Krispy Kreme L L+M Development Partners Inc. L.E.K. Consulting Ladder Health Last Mile Education Fund LayerHealth Lazard LEARN Charter School View Details

03 May 2024
Research & Ideas

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

neighbor’s technology by 3 percentage points. Beyond 20 meters, the influence of proximity declines quickly. The study found that doubling the distance between two firms reduced the probability of technology... View Details

Keywords: by Ben Rand

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details