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Show Results For
- All HBS Web
(973)
- People (2)
- News (256)
- Research (594)
- Multimedia (5)
- Faculty Publications (209)
- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
website is a public good provided by HBS,” says Jones, “and its success will be measured by the extent to which diverse researchers make use of it.” He credits the project with showing how successful... View Details
Keywords: faculty research
- 24 Apr 2006
- Research & Ideas
Managing Alignment as a Process
reviews—with the strategy. Case Study: Sport-Man Inc. We illustrate many of the alignment issues with a disguised case study, Sport-Man Inc. (SMI). The company founded in 1925 to manufacture and market men's work boots. Its early success... View Details
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
closely to your customers and revise your market segmentation assumptions. Assess your target customers' trust in your brand. Clearly, trust in financial services brands has taken a beating. Many well-known View Details
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
have to jump to a new job right away. I decided this was the opportunity to go all in on food." Finding the right recipe for success In 2016, Cynthia founded Confetti Kitchen, an online media company focused on millennials and... View Details
- 29 Sep 2015
- First Look
September 29, 2015
as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
- 20 Dec 2018
- Blog Post
A Time For Opportunity In Food and Agriculture
fundamentals, and take advantage of all the school has to offer. Ledoux reflected that courses she took in negotiation and marketing have been crucial to her success in building her business. She frequently thinks back to cases that Prof.... View Details
- 01 Sep 2010
- News
Reinventing the Annual Report
recognizing this, BMW Group several years ago began issuing a Sustainable Value Report detailing the energy and water consumed, waste removed, and volatile organic compounds per vehicle produced. BMW believes that its reputation as the world’s “greenest” car company... View Details
Keywords: Robert G. Eccles
- 13 May 2008
- First Look
First Look: May 13, 2008
powerful unconscious viewing lenses—called "deep metaphors"—that shape what people think, hear, say, and do. Drawing on thousands of one-on-one interviews in more than thirty countries, Gerald Zaltman and Lindsay Zaltman describe how some of the world's most... View Details
Keywords: Martha Lagace
- 30 Jan 2019
- What Do You Think?
Who Will Measure up to These Two Remarkable Leaders?
was to focus on a particular market segment.) Roger Hallowell, in a doctoral dissertation submitted some years later, took issue with that notion based on his observation of a small number of incredibly successful service organizations.... View Details
- 07 Apr 2003
- What Do You Think?
Should Global Business Initiatives Be Devalued?
national brand? Who's responsible for a country's national brand? To what extent is it an important factor in determining the general success of global business initiatives? If it plays a critical role, to what degree should the world's... View Details
Keywords: by James Heskett
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
to be a successful media executive and leader in the digital media space, and her unique perspective and experiences will be valuable in building The Blaze as a vibrant, impactful community,” Beck said in a news release. Morgan served as... View Details
- 20 Apr 2010
- First Look
First Look: April 20
Industry Author: Geoffrey Jones Publication: Oxford and New York: Oxford University Press, 2010 Abstract The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and... View Details
Keywords: Martha Lagace
- 01 Jun 2015
- News
Faculty Q&A: Reemerging Technologies
cliff. A common response is to circle the wagons; to anchor down on the core values that have defined your products; and to become very inward focused. And while this sometimes makes sense, my research finds that successful leaders... View Details
- 01 Dec 2008
- News
Alumni Books
support a coherent business strategy. The successful execution of this strategy has made KFC China the industry leader in growth, profitability, market share, and brand recognition in the world’s... View Details
- 25 Feb 2020
- News
In My Humble Opinion: Mr. Coffee
2018, Keller left his position as global president of the Wm. Wrigley Jr. Company to become CEO of Peet’s Coffee; in January, he was named CEO of JDE Peet’s, a merger that added a portfolio of coffee and tea brands represented in more... View Details
Keywords: Julia Hanna
- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
technology will not be fully realized, however, if companies simply make their existing online services available through wireless devices. Successful players in the m-commerce market space will take a much broader view of the technology,... View Details
Keywords: by Nitin Nohria & Marty Leestma
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
forthcoming Hoboken, NJ: John Wiley & Sons The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth By: Edmondson, Amy C. Abstract—The Fearless Organization offers practical guidance for teams and organizations... View Details
Keywords: by Sean Silverthorne
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
unconventional not to share. As for persuasion, the final step of successful virality, marketers (with the notable exception of Blendtec) face the tough challenge of entertaining viewers without losing a connection to the brand. Showcase... View Details
- 19 Jan 2017
- News
Finding Purpose in Profit
redefine the meaning of success in business. B Lab’s mission is to assemble a global community of Certified B Corporations, which are companies that meet certain prescribed standards of social and environmental performance, public... View Details
- 01 Dec 2010
- News
The Father of Modern Advertising
“creative,” and suddenly agencies could bill much more for their newly developed writing and marketing services. Brands that Lasker’s agency helped make or reinvent included Goodyear, Kleenex, Palmolive, and Pepso-dent. His skill wasn’t... View Details