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      • Faculty Publications  (805)

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      • June 2007 (Revised April 2016)
      • Case

      Octone Records

      By: Anita Elberse and Elie Ofek
      In February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique... View Details
      Keywords: Arts; Joint Ventures; Investment Return; Marketing Strategy; Product Launch; Product Development; Outcome or Result; Creativity; Music Industry
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      Elberse, Anita, and Elie Ofek. "Octone Records." Harvard Business School Case 507-082, June 2007. (Revised April 2016.)
      • June 2007 (Revised November 2007)
      • Case

      Italy: If not now, when?

      By: Richard H.K. Vietor and Julia Galef
      Describes Italy's main macroeconomic problems: low productivity growth, stagnant GDP growth, and high public debt. As of early 2007, the country's global competitiveness has plummeted and its debt remains well above the level allowed by the EU's Maastricht treaty.... View Details
      Keywords: Economic Slowdown and Stagnation; Macroeconomics; Borrowing and Debt; International Relations; Competition; Italy
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      Vietor, Richard H.K., and Julia Galef. "Italy: If not now, when?" Harvard Business School Case 707-051, June 2007. (Revised November 2007.)
      • May 2007 (Revised March 2010)
      • Case

      Maria Sharapova: Marketing a Champion (A)

      By: Anita Elberse and Margarita Golod
      In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
      Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry
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      Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (A)." Harvard Business School Case 507-065, May 2007. (Revised March 2010.)
      • April 2007 (Revised January 2010)
      • Supplement

      Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (B)

      By: James K. Sebenius and Ellen Knebel
      Supplements the (A) case. View Details
      Keywords: Negotiation; Relationships; Consumer Products Industry; Consumer Products Industry
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      Sebenius, James K., and Ellen Knebel. "Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (B)." Harvard Business School Supplement 907-014, April 2007. (Revised January 2010.)
      • March 2007
      • Supplement

      IKEA's Global Sourcing Challenge

      By: Christopher A. Bartlett
      Keywords: Problems and Challenges; Supply Chain; Retail Industry; Retail Industry
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      Bartlett, Christopher A. "IKEA's Global Sourcing Challenge." Harvard Business School Video Supplement 907-801, March 2007.
      • March 2007 (Revised March 2009)
      • Case

      Cherrypicks

      By: William R. Kerr
      Cherrypicks is a Hong Kong communications start-up approaching a large Korean mobile operator for a partnership to take the operator's products to markets outside of Korea. SK Telecom's (SKT) Ring Back Tones (RBT) product is a spectacular success in South Korea, but... View Details
      Keywords: Business Model; Business Startups; Communication Strategy; Entrepreneurship; Partners and Partnerships; Communications Industry; China; Hong Kong; South Korea
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      Kerr, William R. "Cherrypicks." Harvard Business School Case 807-106, March 2007. (Revised March 2009.)
      • February 2007
      • Case

      Behavioral Finance at JP Morgan

      By: Malcolm P. Baker and Aldo Sesia
      Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group believes that understanding investor biases like... View Details
      Keywords: Banks and Banking; Investment Funds; Behavioral Finance; Competitive Advantage; Asset Management; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Banking Industry; Financial Services Industry; United States; Europe
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      Baker, Malcolm P., and Aldo Sesia. "Behavioral Finance at JP Morgan." Harvard Business School Case 207-084, February 2007.
      • January 2007 (Revised October 2008)
      • Case

      H&R Block 2006

      By: Peter Tufano
      Mark Ernst, the Chairman, CEO and President of H&R Block, has to decide how to respond to a competitive threat posed by a competitor's refund-lending product. Block is the largest U.S. tax preparation firm, which competes not only on its tax preparation services, but... View Details
      Keywords: Ethics; Financing and Loans; Personal Finance; Taxation; Corporate Social Responsibility and Impact; Competition; Financial Services Industry
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      Tufano, Peter, Arijit Roy, and Emily McClintock. "H&R Block 2006." Harvard Business School Case 307-091, January 2007. (Revised October 2008.)
      • January 2007 (Revised November 2007)
      • Case

      Organic Growth at Wal-Mart

      By: Jan W. Rivkin and Troy Smith
      In 2005, an executive vice president at Wal-Mart must decide whether to expand the retailer's selection of organic food. The decision is made in the context of wider attempts to move the giant retailer slightly upscale and to focus on environmental sustainability. View Details
      Keywords: Food; Growth and Development Strategy; Product; Business Processes; Environmental Sustainability; Expansion; Retail Industry; United States
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      Rivkin, Jan W., and Troy Smith. "Organic Growth at Wal-Mart." Harvard Business School Case 707-498, January 2007. (Revised November 2007.)
      • 2007
      • Working Paper

      Retail Market Structure and Dynamics: A Three Country Comparison of Japan, the U.K. and the U.S.

      By: Jonathan Haskel, Ron S. Jarmin, Kazuyuki Motohashi and Raffaella Sadun
      This paper compares structure and dynamics of the Retail Trade Sectors in Japan, the U.K. and the U.S. This is done using confidential establishment and firm level data for each country. By using micro data we are able to perform much more detailed comparisons than... View Details
      Keywords: Industry Structures; Market Entry and Exit; Jobs and Positions; Size; Performance Productivity; Japan; United Kingdom; United States
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      Haskel, Jonathan, Ron S. Jarmin, Kazuyuki Motohashi, and Raffaella Sadun. "Retail Market Structure and Dynamics: A Three Country Comparison of Japan, the U.K. and the U.S." LSE/Ceriba Mimeo, January 2007. (Slides.)
      • November 2006
      • Supplement

      Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (B)

      By: James K. Sebenius and Ellen Knebel
      Keywords: Plant-Based Agribusiness; Retail Industry; Retail Industry; Retail Industry
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      Sebenius, James K., and Ellen Knebel. "Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (B)." Harvard Business School Supplement 907-004, November 2006.
      • November 2006 (Revised September 2007)
      • Case

      The Bollingers: Negotiating with Wal-Mart (A)

      By: James K. Sebenius and Ellen Knebel
      Describes the negotiations by Howard and Marilyn Bollinger over supplying a new product line to Wal-Mart, the world's largest retailer. The (A) case outlines the Bollingers' development of their product, the Wallpockett, documents their negotiation preparation for... View Details
      Keywords: Negotiation Preparation; Product Development; Supply Chain; Problems and Challenges; Retail Industry
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      Sebenius, James K., and Ellen Knebel. "The Bollingers: Negotiating with Wal-Mart (A)." Harvard Business School Case 907-009, November 2006. (Revised September 2007.)
      • October 2006 (Revised May 2007)
      • Case

      Academia Barilla

      By: David E. Bell and Mary L. Shelman
      Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier... View Details
      Keywords: Supply Chain; Plant-Based Agribusiness; Brands and Branding; Decision Choices and Conditions; Family Ownership; Nutrition; Product Development; Investment; Food and Beverage Industry; Italy
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      Bell, David E., and Mary L. Shelman. "Academia Barilla." Harvard Business School Case 507-001, October 2006. (Revised May 2007.)
      • June 2006 (Revised October 2007)
      • Case

      Takashimaya in Transition

      By: Rajiv Lal, Masako Egawa and Chisato Toyama
      Takashimaya, the largest department store in Japan, was suffering from declining sales. CEO Koji Suzuki had succeeded in instituting changes to cut costs. However, Suzuki needed to come up with a strategy to increase sales, particularly in apparel, which comprised the... View Details
      Keywords: Growth and Development Strategy; Brands and Branding; Product Development; Sales; Retail Industry; Retail Industry; Japan
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      Lal, Rajiv, Masako Egawa, and Chisato Toyama. "Takashimaya in Transition." Harvard Business School Case 506-054, June 2006. (Revised October 2007.)
      • 11 Jun 2006 - 13 Jun 2006
      • Conference Presentation

      Exploring the Links Between Product and Organizational Architectures: An Empirical Study of Open and Closed Source Software

      By: Alan MacCormack
      Keywords: Product Design; Organizational Structure; Software
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      MacCormack, Alan. "Exploring the Links Between Product and Organizational Architectures: An Empirical Study of Open and Closed Source Software." Paper presented at the International Product Development Management Conference, Milan, Italy, June 11–13, 2006.
      • May 2006
      • Case

      A123Systems

      By: H. Kent Bowen, Kenneth P Morse and Douglass Cannon
      A 123Systems was a young company that was founded on basic materials science research at the Massachusetts Institute of Technology. A co-founder of the company, Yet-Ming Chiang, was a full professor at MIT and served as scientific adviser. Intellectual property based... View Details
      Keywords: Intellectual Property; Business Startups; Research and Development; Commercialization; Technological Innovation; Science-Based Business; Product Development; Battery Industry; Electronics Industry; Massachusetts
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      Bowen, H. Kent, Kenneth P Morse, and Douglass Cannon. "A123Systems." Harvard Business School Case 606-114, May 2006.
      • 28 Apr 2006 - 1 May 2006
      • Conference Presentation

      Exploring the Relationship between Product Architecture and Organizational Form: A Test of "Conway's Law"

      By: Alan MacCormack
      Keywords: Product Design; Organizational Structure; Relationships
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      MacCormack, Alan. Exploring the Relationship between Product Architecture and Organizational Form: A Test of "Conway's Law". In Empirical Studies of Software Development (Session Chair). Paper presented at the Annual Conference of the Production and Operations Management Society (POMS), Boston, MA, April 28–May 1, 2006.
      • April 2006 (Revised April 2007)
      • Case

      Endeca Technologies: New Growth Opportunities

      By: Paul A. Gompers and Kristin Perry
      Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September... View Details
      Keywords: Decision Choices and Conditions; Market Entry and Exit; Production; Organizational Structure; Partners and Partnerships; Opportunities; Expansion; Internet and the Web; Applications and Software; Information Technology Industry
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      Gompers, Paul A., and Kristin Perry. "Endeca Technologies: New Growth Opportunities." Harvard Business School Case 206-041, April 2006. (Revised April 2007.)
      • March 2006
      • Module Note

      Managing Innovation in an Uncertain World: Module 3: Expanding Diversity

      By: Alan D. MacCormack
      Describes the third module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details
      Keywords: Innovation and Management; Business Processes; Projects; Risk and Uncertainty; Product Development; Managerial Roles; Opportunities; Perspective; Expansion; Goals and Objectives
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      MacCormack, Alan D. "Managing Innovation in an Uncertain World: Module 3: Expanding Diversity." Harvard Business School Module Note 606-126, March 2006.
      • January 2006 (Revised December 2006)
      • Case

      Toyota Motor Corporation: Launching Prius

      By: Forest L. Reinhardt, Dennis A. Yao and Masako Egawa
      In 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the... View Details
      Keywords: Environmental Sustainability; Product Launch; Transportation; Brands and Branding; Manufacturing Industry; Green Technology Industry; Auto Industry; Japan
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      Reinhardt, Forest L., Dennis A. Yao, and Masako Egawa. "Toyota Motor Corporation: Launching Prius." Harvard Business School Case 706-458, January 2006. (Revised December 2006.)
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