Publications

2020
Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Economy; Advertising; Spending; Media

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23 Jun 2008
Research & Ideas

Innovative Ways to Encourage Personal Savings

savings difficult by changing the savings decision-making process, the time and place for savings, or the cost-benefit of savings itself. Such ideas could help low- to moderate-income households, and anyone else, build assets and put... View Details

Keywords: by Martha Lagace; Financial Services

19 Jan 2022
In Practice

7 Trends to Watch in 2022

duties independently, without the direct supervision of a physician. And physicians, themselves, were increasingly able to provide care across state lines. Together, these changes helped maintain access to care while reducing the risk of... View Details

Keywords: by HBS News

26 Nov 2018
HBS Seminar

Emily Truelove, MIT Sloan School of Management

12 Oct 2016
Research & Ideas

Break the Rules of How Business is Done

an employer? What truly matters in the end is whether that transformational effort adds value. In 2012, the gaming company Valve published their novel Employee Handbook which outlined their organization structure (or lack thereof). Valve... View Details

Keywords: by Julia B. Austin

Program

Private Equity and Venture Capital

industries Structure and negotiate better deals Make better investment decisions by examining the influence of risk, earnings, and organizational change Move quickly to select the best deals and negotiate... View Details

Keywords: Finance; Finance

February 1978
Case

Sierra Log Homes, Inc. (A)

By: Michael E. Porter

Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of... View Details

Keywords: Business or Company Management; Change Management; Industry Structures; Supply and Industry; Problems and Challenges; Business Startups; Business Strategy; Manufacturing Industry; United States

July 1993 (Revised September 1994)
Case

Goodyear: The Aquatred Launch

By: John A. Quelch

After many years of R&D, Goodyear has developed the Aquatred, an innovative new tire. However, the tire industry has matured and evolved, raising questions concerning the Aquatred's ability to gain support from Goodyear's independent tire dealers. Students must use... View Details

Keywords: Change Management; Consumer Behavior; Distribution Channels; Brands and Branding; Innovation and Invention; Auto Industry; Rubber Industry; United States

October 2021 (Revised February 2022)
Case

Hospital 57357: Aligning Performance Towards a Vision of a Cancer-Free Childhood

By: Susanna Gallani and Youssef Abdel Aal

The case follows the Children Cancer Hospital in Egypt, also known as Hospital 57357, as it goes through the roll-out of a new performance management system, which Dr. Sherif Abouel Naga, founder and CEO of the hospital, had championed. This was a critical juncture as... View Details

Keywords: Healthcare; Performance Management; Performance Incentives; Strategic Alignment; Health Care and Treatment; Nonprofit Organizations; Strategy; Alignment; Performance Evaluation; Mission and Purpose; Change Management; Health Industry; Egypt; Middle East

01 Feb 2011
First Look

First Look: Feb. 1

with a stepping stone toward a more theoretically consistent and empirically grounded explanation for how large-scale institutional change sometimes occurs. The goal of this paper is to describe the View Details

07 Dec 2015
Research & Ideas

The Rise of Personalized Entrepreneurial Finance and Other VC Trends

entrepreneurship and venture capital are especially exciting right now? Josh Lerner: One of the big changes in venture capital in the last decade is the rise of “personalized” entrepreneurial finance. That includes crowdfunding platforms... View Details

Keywords: Re: Josh Lerner; Financial Services; Banking

2011
Teaching Note

CSCEC: Transformation and Development (TN)

By: F. Warren McFarlan, Donghong Li and Hong Zhang

In 2001, CSCEC, the largest residential building constructor in China, greeted its new General Manager, Wenjie Sun, who was the President of China Overseas, a Hong Kong-listed subsidiary of CSCEC. In the following 9 years, Sun strived to advance the transformation and... View Details

Keywords: Innovation; Organizational Values; Strategy; Transformations; China; Construction; China

July 2023
Supplement

Reimagining Enel: Enabling Sustainable Progress (A)

By: Michael Tushman and Kerry Herman

This case describes the transformation of Enel from a traditional “brown” or fossil fuel energy firm to a sustainable and green firm focused on renewables, and finally to an energy supplier and integrated energy services firm. It describes a set of capabilities... View Details

Keywords: Organizational Change and Adaptation; Innovation and Invention; Transformation; Green Technology; Renewable Energy; Energy Industry

July 2021
Teaching Note

Digital Transformation 2.0: CEO Elie Girard at Atos

By: Tsedal Neeley

Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global... View Details

Keywords: Restructuring; Leading Change; Mergers and Acquisitions; Environmental Sustainability; Organizational Change and Adaptation; Digital Transformation; Information Technology Industry

01 Sep 2023
News

Bless this Stress

stomach was excitement instead of nervousness outperformed those who focused their efforts on trying to calm down before a performance. “Just changing the language can make it less of a reactive thing and more of a proactive experience,”... View Details

Keywords: Jen McFarland Flint; Business Schools & Computer & Management Training; Educational Services

07 Oct 2011
Research & Ideas

The Steve Jobs Legacy

this achieved by one man in one lifetime! It is truly a legacy for the ages. Michael Porter (Strategy) Steve Jobs stands out as the business leader of his generation who best understood innovation, differentiation, strategic positioning, and how to View Details

Keywords: Re: Multiple Faculty; Computer; Technology

July 2000 (Revised April 2011)
Case

Greeley Hard Copy, Portable Scanner Initiative (A)

By: Michael L. Tushman and Daniel Radov

Hewlett-Packard's Greeley Hard Copy Division is the market leader in the production of desktop flatbed scanners for personal computers. The division has been working to develop a portable scanner product for the past five years with mixed results. The new general... View Details

Keywords: Technological Innovation; Leading Change; Product Development; Organizational Structure; Hardware; Technology Industry

March 2024
Case

Transforming a Region: Gothenburg’s path from Shipyards to E-Mobility

By: Christian H.M. Ketels and Orjan Solvell

The case profiles the economic development of the Gothenburg region in Western Sweden, and the efforts of the regional economic development agency. During this period the region’s traditionally strong automotive cluster started to transform towards e-mobility... View Details

Keywords: Regional Economic Activity; Cluster; Economic Development; Economic Growth; Government and Politics; Transformation; Green Technology; Auto Industry; Sweden