Strategy Test - Publications - Faculty & Research

14 Jun 2010
Research & Ideas

The Hard Work of Measuring Social Impact

multiple actors and causal mechanisms that are still poorly understood. In such cases, it can still be useful to try to measure what an organization is doing and whether its strategies are working to influence societal change. But there's... View Details

Keywords: by Julia Hanna

09 Jan 2006
Research & Ideas

When Benchmarks Don’t Work

strategies. The strategy map for a support unit typically includes a financial objective to improve its efficiency in supplying services to the enterprise. This objective is usually measured by the cost of services provided and a... View Details

Keywords: by Robert S. Kaplan; Service

29 Sep 2021
Research & Ideas

For Entrepreneurs, Blown Deadlines Can Crush Big Ideas

for a startup founder, according to research by Andy Wu, assistant professor in the Strategy Unit at HBS, and HBS doctoral candidate Aticus Peterson. “As entrepreneurs gain experience, they get worse at predicting timelines,” says Wu.... View Details

Keywords: by Rachel Layne

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

strategy to engage a broad audience through telling an interesting and important story being played out in twenty-first-century organizations. Q: What makes a CIO job the most volatile, high-turnover job in business? How important is CIO... View Details

Keywords: by Martha Lagace

03 Sep 2013
First Look

First Look: September 3

content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the launch of an ad-revenue-sharing program initiated by a major Chinese... View Details

Keywords: Sean Silverthorne

04 Aug 2011
What Do You Think?

How Dangerous Is Common Sense to Managers?

designed to identify cause and effect. Does Watts have something here? Are too few strategies based on testing before investing? Do we make too much use of our common sense under the wrong circumstances? Do... View Details

Keywords: by James Heskett

18 Dec 2019
Book

6 Skills That Wise Companies Harness for World-Changing Innovation

applying knowledge in pursuit of innovation. “When you peel back the layers of these companies, you find that these six qualities are practiced, and often they have family edicts that are passed down from one generation to the next,” says Takeuchi, a professor of... View Details

Keywords: by Kristen Senz

31 Jan 2012
First Look

First Look: Jan. 31

http://www.hbs.edu/research/facpubs/workingpapers/papers0910.html#wp10-070 When the Name Is the Game Authors:Marco Bertini, John Gourville, and Elie Ofek Publication:Business Strategy Review 22, no. 3 (2011) Abstract In Romeo and Juliet,... View Details

Keywords: Sean Silverthorne & Carmen Nobel

20 Feb 2019
Research & Ideas

Rocket-tunity: Can Private Firms Turn a Profit in Space?

dangerous—18 astronauts and cosmonauts have died during spaceflight as of 2018. Accidents can set a company’s program back months or years. One of Virgin Galactic’s test pilots died during a flight mishap in 2014, and a SpaceX vehicle... View Details

Keywords: by Scott Wallask; Aerospace; Tourism; Transportation

18 Aug 2003
Research & Ideas

How New Managers Become Great Managers

and adversity.3 Warren Bennis, a renowned leadership expert, has concluded that it is the "crucibles," or tests and trials, in an individual's life that profoundly shape them as leaders.4 As many have observed, however, people... View Details

Keywords: by Linda Hill

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

09 Mar 2010
First Look

First Look: March 9

PublicationsOne Report: Integrated Reporting for a Sustainable Strategy Authors:Robert G. Eccles and Michael Krzus Publication:John Wiley and Sons, Inc., forthcoming An abstract is unavailable at this time. Book Abstract: View Details

Keywords: Martha Lagace

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details

31 Jul 2012
First Look

First Look: July 31

likely would be difficult to finance externally. We argue that a developed financial system can facilitate exports, and we test three implications. First, a more developed financial system is associated with higher exports. Second, the... View Details

Keywords: Carmen Nobel

Web

Entrepreneurship Course Online | HBS Online

Now Key Concepts Identify a business opportunity Evaluate an idea and assess the market Explore the risks and rewards of entrepreneurship Leverage experiments to validate concepts and refine your business strategy Discover the key... View Details

17 Aug 2010
First Look

First Look: August 17

expenditures, to manage earnings to meet or beat key benchmarks. This paper examines this hypothesis by testing how different types of marketing expenditures are used to boost earnings for a durable commodity consumer product, which can... View Details

Keywords: Martha Lagace

18 Feb 2019
Book

What’s Really Disrupting Business? It’s Not Technology

If women wanted to shake up their makeup regimen 10 years ago, Sephora was the place to go. Beauty product junkies loved Sephora’s candy store-like display of sample-size face creams, glittery lip glosses, and eyeshadows in every shade imaginable, allowing them to... View Details

Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail

22 Feb 2022
News

Breaking News

afforded her a detailed view of the industry’s challenges and opportunities and helped to inspire the founding of the National Trust. The nonprofit launched its test case in May 2021, with the purchase of 24 newspapers and websites in... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

July 2019 (Revised May 2021)
Case

Acelerex

By: John R. Wells and Benjamin Weinstock

In early 2019, Randell Johnson, Founder and Chief Executive of Acelerex, was reflecting on the company’s first year of rapid growth and the challenges of scaling the business that lay ahead. Acelerex was riding the waves of change taking place in electrical power grids... View Details

Keywords: Energy; Energy Sources; Growth Management; Expansion; Global Strategy; Cash Flow; Energy Industry; Web Services Industry; Consulting Industry

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09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

critiques of our work with empirical data and conceptual arguments. We agree with Wilson and Stolarz-Fantino that researchers seeking to understand a policy’s influence on consumers should test predictions about which View Details

Keywords: Dina Gerdeman

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