Publications

October 2017 (Revised October 2022)
Case

Jumia Nigeria: from Retail to Marketplace (A)

By: Ramon Casadesus-Masanell and Namrata Arora

Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details

Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystem; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; Competitive Strategy; E-commerce; Retail Industry; India; Nigeria; Africa

Program

Leading Professional Service Firms

clients and motivate staff, build a strong vision and implement an effective strategy, and employ the fiscal discipline to maintain a sound bottom line and maximize enterprise value. Details Design and View Details

Keywords: Professional Services; Professional Services

July 1999 (Revised January 2004)
Case

Chrysler and BMW: Tritec Engine Joint Venture

By: H. Kent Bowen and Courtney Purrington

A gifted project leader lacks significant new product development experience. The case highlights the issues and procedures related to defining the project strategy: organizing senior management approvals and support for creating a "heavyweight" team; aligning the... View Details

Keywords: Product Development; Joint Ventures; Projects; Business Strategy; Management Teams; Groups and Teams; Machinery and Machining; Design; Business Processes; Product Design; Product; Management Analysis, Tools, and Techniques; Auto Industry

January 2022 (Revised October 2022)
Case

Second Harvest Heartland: Ending Hunger Together

By: V. Kasturi Rangan and Courtney Han

In March 2020, Second Harvest Heartland, one of six Foodbanks serving Minnesota, was caught in the COVID-19 emergency with considerably more people exposed to hunger and food insecurity. Its management team led by CEO Allison O’Toole and COO Thierry Ibri alertly... View Details

Keywords: COVID-19 Pandemic; Food Insecurity; Social Enterprise; Food; Health Pandemics; Crisis Management; Strategy; Adaptation; Social Issues; Mission and Purpose; Decision Making; United States; Minnesota

17 Mar 2009
First Look

First Look: March 17, 2009

Berkshire Hathaway describes the history and strategy of one of the best known investment firms over the last forty years. The case describes the investment philosophy of Warren Buffett, its legendary chairman and CEO, the gradual... View Details

Keywords: Martha Lagace

Program

Strategic Marketing for Driving Growth

more business growth. This program is eligible for the Digital Transformation Certificate. Learn More Key Benefits Effective marketing strategy development and implementation is a crucial piece of the puzzle... View Details

April 2005 (Revised August 2008)
Case

Crisis at Japan Communications, Inc.

In 2001, Seiji Frank Sanda is facing his worst crisis since founding Japan Communications Inc. (JCI) in 1996. His planned IPO was stopped, leaving JCI with a large organization and strong revenues, but losses and a dwindling balance sheet. He is seriously considering... View Details

Keywords: Diversification; Entrepreneurship; Crisis Management; Communications Industry; Japan

Program

Strategic Negotiations

Summary The planning and strategizing process behind complex, high-stakes deals and major disputes can be even more important than your performance at the bargaining table. In this business negotiation strategy program, you will learn how... View Details

Program

The HR-Executive Suite Connection

management to engage fully in every aspect of senior leadership discussions. As you analyze the core business challenges and opportunities that arise in typical executive committee meetings, you will improve your ability to build and View Details

August 2002 (Revised May 2003)
Case

New Wachovia (B), The

By: Carliss Y. Baldwin and Jeremy Swinson

On August 3, 2001, after a hotly contested proxy fight, Wachovia Corp.'s shareholders voted to merge with First Union Corp. The managers of the two banks then turned to face the challenges of integrating the two organizations. Their task was to implement a "merger of... View Details

Keywords: Integration; Mergers and Acquisitions; Problems and Challenges; Banks and Banking; Banking Industry; North Carolina

December 2020 (Revised May 2021)
Case

Riverstone

By: David E. Bell and Natalie Kindred

In 2020, Luke Minion and the leadership team at Riverstone, a hog producer founded in 2013 in Shandong, China, were evaluating Riverstone’s strategy as it rebounded from outbreaks of African Swine Fever (ASF) in two of its three farm complexes. Riverstone was a joint... View Details

Keywords: Strategy; Globalization; Cross-Cultural and Cross-Border Issues; Animal-Based Agribusiness; Consumer Behavior; Demand and Consumers; Disruption; Risk and Uncertainty; Risk Management; Agriculture and Agribusiness Industry; Food and Beverage Industry; Consulting Industry; United States; China

06 Oct 2010
Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

from Buy-IN: Saving Your Good Idea from Getting Shot Down By John P. Kotter and Lorne A. Whitehead Fear Mongering This kind of attack strategy is aimed at raising anxieties so that a thoughtful examination of a proposal is very difficult... View Details

Keywords: by John Kotter & Lorne A. Whitehead

October 2015
Case

Facebook: The First Ten Years

By: Shane Greenstein, Marco Iansiti and Christine Snively

Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the... View Details

Keywords: Social Networks; Technology; Facebook; Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Social Media; Information Technology Industry

December 2011
Case

PepsiCo India: Performance with Purpose

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Natalie Kindred

In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy... View Details

Keywords: Corporate Strategy; Mission and Purpose; Food and Beverage Industry; India

Program

Designing and Executing Corporate Revitalization

that will help you execute corporate transformation successfully. Details Set a new strategic direction for your organization Determine root causes of challenges Identify new opportunities Proactively evaluate the range of strategic options and choose the best path... View Details

November 1995
Case

Ernst & Young United Kingdom (B)

By: John J. Gabarro and Samantha Graff

Discusses progress made by mid-1995 on the three challenges identified by the change leadership at the end of 1993. First, it describes the decision-making process that resulted in a general consensus to reorganize the huge London office, and it highlights certain... View Details

Keywords: Change Management; Leading Change; Management Teams; Organizational Change and Adaptation; Restructuring; Problems and Challenges; Decision Making; Adaptation; Perspective; United Kingdom; London

February 2008 (Revised February 2008)
Case

Yale School of Management

By: Srikant M. Datar, David A. Garvin and James Weber

In the fall of 2006, the Yale School of Management launched a new core curriculum in its MBA program. The new curriculum eliminated traditional discipline-based courses such as finance and marketing and replaced them with courses that sought to integrate teaching and... View Details

Keywords: Transformation; Business Education; Curriculum and Courses; Learning; Teaching; Integration

Find at Harvard

July 2020
Case

Driving Transformation at the Majid Al Futtaim Group

By: Suraj Srinivasan and Esel Çekin

The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,... View Details

Keywords: Transformation; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai