Show Results For
- All HBS Web
(4,563)
- Faculty Publications (650)
Show Results For
- All HBS Web
(4,563)
- Faculty Publications (650)
- January 1986 (Revised March 1997)
- Case
Horizon Group
- April 1985 (Revised October 1988)
- Case
Everest Computer (A): The Development of the SuperMOS Process
- August 1983
- Background Note
Balance of Payments: Accounting and Presentation
- 1980
- Article
Communication and Technical Roles in R&D Laboratories: An Information Processing Approach
- Article
Modes of Technology Transfer as a Function of Position in the Research-Development-Technical Service Spectrum
- December 1978
- Article
Technical Communication in R&D Laboratories: Impacts of Project Work Characteristics
- Research Summary
(formerly Leonard-Barton) Creating and Exploiting Knowledge-Based Assets
- Forthcoming
- Article
Achieving Epilepsy Care for All: Ecosystem-Based Transformation
- Article
AI Companions Reduce Loneliness
- Research Summary
Branding in Digital and Social Media
- Research Summary
Competitive Dynamics of the Textile-Apparel-Retail Channel
- Forthcoming
- Article
Confronting the Limits of Symbolic Actions: How Entrepreneurs Narrow the Presentation-Performance Gap
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- Research Summary
Current Research
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
- Research Summary
Design Driven Innovation
Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details
- Research Summary
Designing Productive Zones of Privacy
A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details
- Teaching Interest
Development Economics (PhD)
This course, intended for second-year PhD students in economics and related fields, is taught by Michael Kremer, Phillippe Aghion, and Shawn Cole.
Part I (Kremer) of the course will cover macro-economic topics including aggregate and non-aggregate growth... View Details
- Research Summary
Digital Transformation
The fact that digital technology disrupts existing businesses is no longer news. We have seen and heard many case studies of incumbents struggling in the digital age as new and nimble players emerge with innovative business models. How should large established... View Details
- Research Summary
Energy, IT, real estate, and sustainability
Professor Henderson’s current research focuses on the energy, information technology, and real estate sectors and the challenges firms encounter as they attempt to act in more sustainable ways. This work is an outgrowth of her decade-long examination of the... View Details